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Reach for Help – Stay In Business – Chris Cotton [RR 788]


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Why is reaching out for help so hard for so many people? Let’s break down the barriers and formalities and dive into what the first call to a business coach can be like. I’m with Aftermarket Radio Network host Coach Chris Cotton at ASTE 2022. Look, you don’t have a hobby you have a business that needs your attention to profitability. Never stop improving yourself and your business. Embrace accountability partners, peer groups, and coaching, and watch what you can do. Chris Cotton, AutoFix Auto Shop CoachingChris Cotton Weekly Blitz Podcast Key Talking Points

  • People who don't reach out for help end up out of business or stuck not knowing what they need to know and not able to grow
  • Chris asks a lot of open-ended questions on the first call and asks what prompted them to reach out and what struggles you have in your business. 
  • If you're not afraid to disappoint someone, then accountability does nothing
  • Join peer meetings and start networking to grow as the industry evolves
  • KPI is used to measure strategy and leadership improvements
  • Motivate, connect, and teach the younger generation
  • A lot of people use work as an escape or release. Show love within your organization
  • Hug until the other person breaks the embrace- are people hugging longer these days?
  • Take criticization as a stepping stone to level up
  • Reset your mind to be ready for the next thing


Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware-Call-To-Action-Graphic-v3.png Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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