Satellite Location: Diamond in the Rough – Jorge Gilligan [AW 122]
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By Joe Marconi
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network EV expert Dave Giles discusses the rise of electric vehicles, the practicality of PHEVs for consumers, the cost implications, the maintenance requirements of EVs, and the vital need for updated training and curriculum for automotive technicians. They also touch on the market trends, challenges, and opportunities for repair shops to embrace the EV revolution. Discover key insights that will help your business stay ahead in the rapidly evolving automotive landscape. Dave Giles, [email protected] Show Notes
The growth of EVs (00:01:06) Dave discusses the growth of EVs in the automotive industry and the sale of his company, All EV Canada. The need for EV training and preparation (00:02:32) Dave emphasizes the importance of preparing technicians and shops for servicing electric vehicles. The changing landscape of the automotive industry (00:05:16) The changing automotive industry, including the increasing presence of EVs and the need for infrastructure development. Curriculum development and advisory roles (00:13:52) Dave talks about his involvement in curriculum development for schools, including the incorporation of electric vehicles into training programs. The importance of being proactive (00:17:40) The importance of being proactive in embracing new technologies and preparing to service electric vehicles. Hybrid and PHEV Vehicles (00:19:43) Discussion on the increasing presence of hybrid and plug-in hybrid electric vehicles in the automotive industry. Education and Training in Saudi Arabia (00:25:35) Dave's experience in Saudi Arabia, working with large manufacturers and developing competencies for electric vehicles. National Automotive Vehicle Academy (00:29:49) The development of a curriculum for automotive service technicians, assembly line workers, and engineers in Saudi Arabia. High School STEM Programs (00:32:51) The introduction of STEM programs in high schools and the investment in technical education for high school students. China's Role in EV Industry (00:35:25) Brief discussion on China's innovation and technology in the electric vehicle industry and its potential impact. Embracing Electric Vehicles (00:37:24) Encouragement for shop owners to embrace electric vehicles and the potential benefits for their business. Marketing EV Readiness (00:38:53) Suggestions for shop owners to market their readiness for electric vehicles, including installing EV chargers. Charging Station Availability (00:39:59) Discussion about the convenience of having EV charging stations at hotels and the impact on travelers. Conclusion and Final Remarks (00:41:06) Summarizing the episode's objective and the importance of being well-informed about EV repair business. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Chris Cotton, an auto repair business coach, emphasizes the significance of building relationships with stakeholders in the auto repair industry. His spouse, Kimberly, is highlighted as a key stakeholder, illustrating the personal connections involved in the business. The episode also features a mention of Brian and Kim from Shop Marketing Pros, acknowledging their sponsorship and likely contribution to the industry through marketing expertise.
The importance of connecting with stakeholders (00:01:18) Discussing the crucial aspect of connecting with stakeholders in an auto repair business, including defining stakeholders and the reasons for engaging with them. Benefits of holding meetings outside the shop (00:03:47) Exploring the advantages of conducting stakeholder meetings outside the auto repair shop, such as minimizing distractions, creating a neutral ground, and sparking creativity. Ideal locations for stakeholder meetings (00:04:57) Suggesting various locations for holding stakeholder meetings, including coffee shops, conference room rentals, restaurants, and co-working spaces. Structuring effective stakeholder meetings (00:06:54) Outlining the importance of having a clear structure and agenda for stakeholder meetings, including setting objectives, prioritizing topics, and assigning time slots. The impact of regular stakeholder meetings on business success (00:10:15) Highlighting the significance of holding regular stakeholder meetings based on research findings, such as achieving business goals and improving satisfaction and performance levels.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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