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By Joe Marconi in Joe's BlogThere are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant. And of course, how much should be allocated to social media and digital advertising?
All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision.
We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan. It’s the customer experience that sells work and gives the customer a reason to return.
Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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By Joe Marconi
I was honored to be the keynote speaker at the Ratchet and Wrench conference this past week. It was an amazing event, with so many great shop owners and industry people.
The networking with so many great people was priceless, along with the great training.
And, I was thrilled to meet fellow Auto Shop Owner member, Craig, known to us as bantar.
Guest Host and Avocado Farm Tour with Rena Rennebohm, Owner of Casa Cielo Farms and CEO of Empowered Advisor. Find out how avocados relate to our industry.
Rena Rennebohm, CEO and Creator of Empowered Advisor. Listen to Rena’s previous episodes HERE.
Key Talking Points
Rena and Nate have 854 avocado trees- analyze soil and leaves every 6 months Nurturing an avocado like you would a customer Streamlining the processes and procedures and making sure everyone has the same process Avocados don't ripen while they are on a tree- once the stem is cut they start ripening. Try to find an avocado with a stem or pit on when choosing at a grocery store. CasaCieloFarms
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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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