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We all know that there's a shortage of workers for mostly all businesses in all industries because of the great resignation. As a shop owner, how are you attracting the best technicians? Are you promoting your culture and the opportunity to work in your business? Wouldn’t it be nice to know what is important to technicians? What are they looking for in a shop, and do you offer it? Jimmy Alauria and Jason Stretch discuss the results of a recent technician survey that might surprise you. And how the value of the survey shapes the ads that attract superstars.

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy's previous episodes HERE

Jason Stretch, Legendary Automotive & Truck Service, Fort Myers, FL

Key Talking Points

  • Marketing works when you’re communicating and saying the right things to the right people
  • Getting into the technician's head and find out what they're thinking- utilize the tool trucks and trainers 
  • 47% of technicians said their number one goal is to: increase their skills or ability. 
  • 20% said the reputation of the shop is what motivated the technician to choose the shop, second at 16% said was the environment of the workplace
  • Technicians were feeling that they should make 60, 80, $120,000 a year, that they should have the skill set that goes along with getting paid that money.
  • Technicians want training- earn to learn
  • Over 70%% want live and in-person training
  • Technicians want a team culture that starts during the hiring process
  • How far are you willing to travel? 20-40 miles
  • FASTT- Florida Automotive Service Technician Training Facebook group. Provides support to technicians.
  • Find the Survey- www.winningautoshops.com

 

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Check out today's partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

 
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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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