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How To Build Relationships with Students and Schools [RR 760]


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How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers.  Grab a pen and paper or head to the show notes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.

Bill Snow, VP Rad Air, and VP of Franchise Development Andy Fiffick, CEO Rad Air, 10-locations, franchise

Key Talking Points

  • Get your energy by talking with students about our industry
  • Is an undergrad degree considered worthless in today’s world?
  • How has this paid off? Andres Hobbs is on track to be a master technician before 25 years old. Matt Harbert started as an apprentice program at Bill’s from a school, started as work-study then was hired to join their apprentice program. Corporation knocked on Matt’s door to hire him, and he left and came back 9 months later. He didn't enjoy the culture at the corporate level. 
  • Identify the school around you- research the contacts (teachers/principles/school counselor), reach out with what you can offer (perspective in the classroom, mock interviews, host shadow day etc), and reach out to the chambers, consistency is the key
  • “Opportunity is missed by most people because it is dressed in overalls and looks like work” Thomas Edison 
  • Invest the time and receive the reward
  • Talk about what you can do to engage with your students, your staff, and your administrators.
  • Be authentic, be genuine, be supportive, be open-minded, and help that young man or woman understand the benefits of being part of our awesome industry

 

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Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

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More Time. More Profit. Transform your shop at getshopware.com/carm

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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      Thanks to our partners, NAPA TRACS and Promotive
      Did you know that NAPA TRACS has onsite training plus six days a week support?
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