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4 Locations and Growing – Craig Popp [RR 757]


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Craig Popp, First Tire & Automotive, 4 locations, Sugar Land and Katy, TX

Key Talking Points

  • Surround yourself with people that have experience 
  • Do something that you know, and do it very well and you'll be successful 
  • Buying additional locations- you need the customer base, the goodwill in the community, and the location that makes a big difference. 
  • You can't do it all, you got to depend on your people, you got to empower them. 
  • Make sure that when a customer comes in, your employees have the authority to decide to take care of that customer. 
  • Do not hire the first person automatically. Don't fill a void, talk to them, get to know them, and spend some time before you hire that person.
  • Set the expectations, set deadlines, and train them to be what you expect them to be.
  • Sometimes doing the right things is hard, but still the right thing
  • “You’re only as good as your weakest link” 
  • Keeping a training resume

 

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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

 
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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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