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Do You Have a Customer Avatar? – Daniel Griffith [RR 756]


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Daniel Griffith, Wally's Precision Auto Care, Las Vegas, NV

Key Talking Points

  • Finding, identifying, and connecting with the ideal customer and naming them (Jennifer and Clara)- what books are they reading? Who are they following on social media? What are their expectations? 
  • Build out each phase of the customer experience process, and look at the highs and lows
  • What parts of the process are easy and what parts are hard? Simplify that down as much as possible
  • If something's not working, change it. It's that simple
  • Hiring new employees- asked his current employees what they like about their job, then used their words on the job descriptions
  • “Culture eats strategies for breakfast.”
  • The average tenure of his current team is over 12 years

 

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  • Have you checked out Joe's Latest Blog?

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         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
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