Pay Attention To Your Health – Jerry Holcom [RR 738]
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Chris Duffy, Production and Training Manager at AutoStream Car Care, to discuss the company's commitment to training and developing their technicians across nine Maryland locations. Duffy highlights the challenges of technician reluctance towards training and the strategies to encourage participation while respecting personal commitments. The conversation also covers the use of training platforms, the significance of certifications, and the fostering of a continuous learning culture within the automotive industry. Chris Duffy, Production and Training Manager, AutoStream Car Care Center, 9 locations, Maryland. Show Notes
Becoming a Trainer (00:01:40) Chris Duffy discusses his transition to becoming a trainer within the company and the importance of internal training. Internal Training and Culture (00:03:08) The importance of internal training and the company's culture of teamwork and growth are discussed. Assessment and Targeted Training (00:08:06) The use of assessments to identify specific training needs for technicians and the benefits of targeted training are highlighted. Building Training Resumes (00:12:24) The importance of building training resumes for technicians and incorporating it into the company's training tools is discussed. External Training Resources (00:14:59) The utilization of external trainers and localized training programs, including partnerships with organizations like NAPA, is highlighted. The importance of being in the shop (00:17:36) Carm and Chris discuss the significance of being present in the shop to understand the needs of the staff. Culture of learning (00:18:42) They talk about the importance of fostering a culture of learning and addressing the reasons why employees may resist training. Balancing work and training (00:19:30) The discussion centers on finding ways to accommodate employees' personal commitments while ensuring they receive necessary training. Utilizing training resources (00:23:09) Chris explains how he utilizes training resources and documentation to support internal training efforts. Encouraging knowledge sharing (00:25:20) The conversation revolves around encouraging employees to share valuable information and techniques with the team. Gamification and competition (00:30:12) The potential for gamification in training assessments and the friendly competition it can create among employees is explored. Career pathing and retention (00:32:32) Chris explains the approach to career pathing and retention, focusing on tailored training and mentorship for employees seeking to advance their skills. The importance of certifications (00:35:08) Discussion on the significance of certifications and the promotion of certified technicians within the company. Culture of learning at AutoStream (00:36:28) Emphasizing the culture of learning and the pride in displaying certifications on the walls of the company. Leadership in building a training culture (00:36:53) Acknowledgment of the leadership role in developing a strong training culture and the potential impact on any size of shop.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
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Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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Episode 163 - Balancing Business Ownership & Technology With Gregg Rainville & James Harris of SteerBy Changing The Industry
Episode 163 - Balancing Business Ownership & Technology With Gregg Rainville & James Harris of Steer
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By Joe Marconi
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