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Brought His 14 Team Members to Vision – Travis Troy [RR 726]


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I asked Travis Troy, point-blank, what did it cost him to take his entire team to Vision this year. I talked to so many shop owners at Vision KC 2022 that closed their shops to take their entire team for some of the best training and networking both Technician, Service and Management. I stopped counting at 30 the number of shop owners who closed their shops there had to be 100 or more based on my simple survey results. Some strategies were to uplift and cross training their people into leadership roles by selecting that type of training. Travis and his partner Josh know they’ll get a huge return on their training investment. The message: get out of your comfort zone.

Travis Troy, Honest Wrenches, Akeny and Des Moines, IA. Listen to Travis' other episodes HERE

Key Talking Points

  • 30 years old, opened in 2011 with a partner,  2 locations
  • Under 2 hours, over 150 registration 1st morning 
  • “Little Engine that Could” power, will, and passion working in 2 car garage to the opening 1st location with 1 lift with no service advisor (used a Bluetooth headset and notepad in shirt). The second location is 13 miles away as a lease, previously evicted shop- 8 bay shop that was left a mess. Took 3 months to clean out and update. Took time to build but kept patience. 
  • Capacity to want to grow and be better than the previous day- you’ll always face challenges, start every day fresh
  • Met partner Josh in automotive electrical class in college- started working together on weekends repairing cars, the city shut them down. Travis worked 18 hour days for 6 years straight.
  • Introduced to Vision by Tim Davidson- Tim came to shop with BG sales rep. Has been to Vision every year since. 
  • Closes shop to come to Vision- don’t look at it from a money aspect, you can’t afford not to come. Shop owners come back to shop invigorated and refreshed, but what about your team? It’s time to have the whole shop on board and set up for the rest of the year.
  • Average $20,000 investment to bring the whole team of 14 total including Travis and Josh. 
  • Holding everyone accountable as 2-way street
  • Breaking and rebuilding process constantly- continue to grow, never be afraid to try
  • Advice- stay humble, tomorrow isn't guaranteed, stay humble, have defined roles, never compare yourself to others because you’ll never be equal. Get involved in an association AND coaching company. Succession plan preparation.
  • Started business not just for them (Travis and Josh) but for their families and their client’s families 
  • Tale of Two Cities- located on the property of 2 cities, google sets their address depending on where the customer is located. They are able to capitalize on 2 cities at once.

 

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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