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Brought His 14 Team Members to Vision – Travis Troy [RR 726]


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I asked Travis Troy, point-blank, what did it cost him to take his entire team to Vision this year. I talked to so many shop owners at Vision KC 2022 that closed their shops to take their entire team for some of the best training and networking both Technician, Service and Management. I stopped counting at 30 the number of shop owners who closed their shops there had to be 100 or more based on my simple survey results. Some strategies were to uplift and cross training their people into leadership roles by selecting that type of training. Travis and his partner Josh know they’ll get a huge return on their training investment. The message: get out of your comfort zone.

Travis Troy, Honest Wrenches, Akeny and Des Moines, IA. Listen to Travis' other episodes HERE

Key Talking Points

  • 30 years old, opened in 2011 with a partner,  2 locations
  • Under 2 hours, over 150 registration 1st morning 
  • “Little Engine that Could” power, will, and passion working in 2 car garage to the opening 1st location with 1 lift with no service advisor (used a Bluetooth headset and notepad in shirt). The second location is 13 miles away as a lease, previously evicted shop- 8 bay shop that was left a mess. Took 3 months to clean out and update. Took time to build but kept patience. 
  • Capacity to want to grow and be better than the previous day- you’ll always face challenges, start every day fresh
  • Met partner Josh in automotive electrical class in college- started working together on weekends repairing cars, the city shut them down. Travis worked 18 hour days for 6 years straight.
  • Introduced to Vision by Tim Davidson- Tim came to shop with BG sales rep. Has been to Vision every year since. 
  • Closes shop to come to Vision- don’t look at it from a money aspect, you can’t afford not to come. Shop owners come back to shop invigorated and refreshed, but what about your team? It’s time to have the whole shop on board and set up for the rest of the year.
  • Average $20,000 investment to bring the whole team of 14 total including Travis and Josh. 
  • Holding everyone accountable as 2-way street
  • Breaking and rebuilding process constantly- continue to grow, never be afraid to try
  • Advice- stay humble, tomorrow isn't guaranteed, stay humble, have defined roles, never compare yourself to others because you’ll never be equal. Get involved in an association AND coaching company. Succession plan preparation.
  • Started business not just for them (Travis and Josh) but for their families and their client’s families 
  • Tale of Two Cities- located on the property of 2 cities, google sets their address depending on where the customer is located. They are able to capitalize on 2 cities at once.

 

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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