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ASE Board Chairman Brad Pellman [RR 718]


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ASE has made a commitment to its certifications and continues to push forward with its own app to make recertifications a learning opportunity. Not only do certifications benefit the technician and business owner, but it is also a tool to educate customers. It's time to promote your business and employees and show your professionalism in the industry as ASE celebrates its 50th year.

Brad Pellman, Pellman's Automotive, Boulder, CO, and ASE Board Chairman. Brad’s previous episodes HERE.

Key Talking Points

  • Brad has been on the ASE board for 10 years
  • 50th anniversary of ASE- made up of a group of directors, and a large body of governors 
  • Brad started as a technician- was afraid to test his knowledge
  • Certifications- defines you as a technician, give you pride, designation to customers and employer. 
  • Promoting your business- shows customers you are high quality and technological advanced 
  • Working on ADAS and Safety Certifications for hybrid and EV
  • ASE is meeting the standard for licenses  
  • ASE Renewal app- for recertification, answer questions on your own timeline, learning opportunity. A business owner can monitor the tests.
  • Future expansions to L1
  • Looking for a new job? Has business closed? Certifications help with finding a new job and differentiates yourself from other candidates  
  • Increase wages based on certifications- technicians are in charge of their own pay

 

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Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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