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Women of the Year Awards 2021 [RR 709]


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Auto Care Woman of Excellence This award is presented annually to a woman who is a Women in Auto Care member and who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She is considered a rising star in the industry. 2021 Winner:   Anne Coffin, Director of Information Technology, Aftermarket Auto Parts Alliance, Inc Auto Care Woman of the Year This award is presented to a woman who is a leader, mentor, and role model  who has made significant and outstanding contributions to the auto care industry. 2021 Winner:  Jilynna Greene, VP, Field HR Operations, AutoZone Female Shop Owner of the Year This award is presented annually to an outstanding female shop owner who demonstrates role model behaviors, leadership and commitment to the advancement of women. 2021 Winner:  Tara Topel, Owner, Topel's Service Center, Inc (See below for bio's)

Key Talking Points

  • Field operations- supply chain, talent acquisition 
  • Challenge- candidates have more options than ever with increased wages/flexibility. Environment and leadership creates an atmosphere that people want to stay in 
  • Coach/support person- it’s not an expense, its an investment for your business
  • Community- technical/high school 
  • CADIA- center for automotive diversity advancement, there are underrepresented communities with potential. Safe area to ask the tough questions. 
  • Every level and every role needs to have a professional designation
  • Girl Scouts- “Girl Event” 1,000 girl scouts with vendors and organizations
  • Be visible and loud in your community- think about ‘career day’ at school, how many women are involved? 
  • The target audience is men- improving the business collectively with women leaders 
  • Impostor syndrome- overcome it and have the confidence to have a seat at the leadership table. 
  • Mentorship- Have one and be one. 85% of most promotions and development is from mentorship. Women are often mentored the least. Mentor happens naturally every day. 
  • “Just be cute or be a leader?”
  • Female customers- over 50%, customers know their car better than anyone else, scheduling is key
  • Discrimination against women on the counter is still prevalent- continue to provide customer service. 
  • There is still a lot more work to be done by women in the industry

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Gold Certification recognizes top-tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders. Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com

Anne Coffin, Director of Information Technology, Aftermarket Auto Parts Alliance, Inc. Anne is a 40 year Information Technology professional, with 35 years spent in the automotive industry.  She currently works for the Aftermarket Auto Parts Alliance since 2015, as director of information technology.  Her role at the Alliance has allowed her to work with the distribution center for the Alliance shareholders on software and technical needs, work with jobbers, stores and installers utilizing Alliance’s MyPlace for Parts tool, and work with Alliance headquarters to help provide best in class IT services for the shareholders.  She has been particularly focused on increasing business knowledge in the technology world. Anne has been actively involved with the Women in Auto Care since 2006, focusing on women in the industry, especially in the areas of scholarship and mentoring.  She was an inaugural member of the class of Women at the Wheel, sponsored by Aftermarket News in 2020.  She earned her Automotive Aftermarket Professional in 2020. She was formerly the CIO, Technology and Marketing for Beck/Arnley Worldparts, Inc. and VP of Technology for the Beck/Arnley division of  Uni-Select, Inc., as well as owning her own consulting business, with many large automotive and non-automotive clients.
 
Jilynna Greene, VP, Field HR Operations, AutoZone. Greene has more than 20 years of experience in the human resources field. At AutoZone, she serves as the Vice President of Field HR Operations where she leads strategy and leadership development for  Store Operations, Supply Chain, and Talent Acquisition. She has an extensive background in Human Resources including VP of Human Resources and Community Relations with Caesars Entertainment Corporation, Head of HR for Outback and other HR Leadership positions with companies like Aramark, and YUM! Brands (KFC, Taco Bell and Pizza Hut). She has a Master of Science in Human Resources Management from Troy University and a Bachelor of Arts in Telecommunications Management from Ball State University. Greene is an award-winning leader, Human Resources Expert, and an Amazon Best Selling Author. She has received The Most Powerful and Influential Women of Louisiana Award, Workforce Magazine’s Game Changer Award, and most recently The Women of The Year in Auto Care Award. Jil is also a community servant leader who serves as Executive Sponsor for AZ WIN (AutoZone’s Women’s Network), 2nd Vice President of the Girl Scouts  (Heart of the South), Director of Programming for SHRM Memphis, Program Director for Jack and Jill Memphis, and a member of Links Inc. and Delta Sigma Theta Sorority Incorporated.
 
Tara Topel, Owner, Topel's Service Center, Inc.
 
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