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By Joe Marconi in Joe's Blog7There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant. And of course, how much should be allocated to social media and digital advertising?
All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision.
We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan. It’s the customer experience that sells work and gives the customer a reason to return.
Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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By carmcapriotto
Guest host and a shop tour with David Friend, Mobile Tech, Wilmington, NC. Get a tour of David's 50,000 sq ft building, including a training facility. He has been an early adapter of ADAS since 2015 and has a professional to professional auto supply business.
Key Talking Points
50,000 square foot facility with training facility included with 12 lifts 2 brick and mortar locations along with 2 mobile vans ILM Auto Supply- Professional to professional services. ILMautosupply.com to register. Aging technicians- finding a new role as mentor In the works- 2-year apprentice program based on STEM program, generalized foundation to build on, using aftermarket and OEM equipment etc ADAS- early adopter in 2015/2016 “Adapt and Overcome”
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Important Books
Check out today's partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio
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By ASOG Podcast
In this episode, David & Lucas are joined by Chris Martino with Opus IVS and Trained by Techs, as well as Dusty Harrison, the shop foreman at E1 Motorsports ...
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By ASOG Podcast
In this episode, Lucas and David sit down with Jill Trotta, the Vice President & GM of Industry, Sales, and Certification at RepairPal. Jill was asked to be on the ...
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