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Recruiting Great Talent with Ryan Clo and Virtual Tour of Dubwerx [AW 077]


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  • Guest host Ryan Clo, Dubwerx, Cincinnati OH and see this shop in Cincinatti, OH
  • We’re going to talk about recruiting after covid. Recruiting is a topic I'm passionate about in general since our people are everything but also the landscape is changing post-covid
  •  I think a few critical pieces of the recruiting puzzle. I mean, first and foremost is the shop itself, you know, does your shop present well? Is it clean? Are the staff there? Good? Is the reputation good? If I was going to consider working for your shop, I would probably Google it. I might drive by, especially if this person has a family and you're going to support that family.
  • The ad that you place, the particular words that you use. It's marketing and sales. Uh, are those going to attract, you know, the people, when you have applicants? 
    • I think money's important and we always have to get to that. They might say something like, I just need to take care of my family, or I really want to work with good people.
    • I love cars. I want a place that I can advance. That's a really good point because some shops have room for advance and sometimes that's a challenge, but I really want to get an idea of all of those things. And is this position, cause you might want them, you might really want them and they might be qualified if they're not going to be happy at your.
  • Former employers are really countering hard. And they had given this guy 30 days, even after he left there, like 30 days, you change your mind, you won't lose. And the whole time he's there, you know, not making me be quite as many hours as he did. He didn't want to stick it out. And he went back to what was safe.

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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

 

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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