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The future of the aftermarket depends on having an apprentice program at every shop in North America. The more you know and hear apprentice stories, the closer you are to start you own.

Link HERE to all apprentice episodes.

The Panel: Garrett Geisler, Shop Foreman, Dynamic Automotive, MD Ricky Shontere, Apprentice Graduate, Technician, Dynamic Automotive, MD Dwayne Myers is a partner in Dynamic Automotive in the greater Maryland area. Dwayne invests time in the industry with the Auto Care Association and serves on the education committee with CCPN (Car Care Professional Network). Dwayne was recently honored as one of only 17 outstanding individuals that qualified for the prestigious 2017 World Class Technician Award presented by The Auto Care Association and ASE. He is very passionate about hiring and sustaining a strong and engaged team. Listen to Dwayne’s previous episodes HERE. Key Talking Points
  • Create the environment you desire- businesses don’t run themselves, people (leaders) run businesses. You don’t always get what you want, but you always get what you choose. Are you choosing to be in the weeds of business every day or do you want your business to run without you? Determine what you value and your culture will follow.
  • Transitions in the business- be an owner, you hired employees to do a job so let them. Train them well so they can leave, but treat them so well that they don’t want to. Don’t micromanage.
  • What I’ve learned- learn from everyone no matter what their status or level is. Everyone learns based on their experience, knowledge, and skill. Allow people to grow, owners are often the biggest obstacle. Think about the vision, cast the vision, and let your employees make the vision.
  • lifted burdens- watch people grow from where they are to where they want to be.  Don’t create more work for you as an owner, grow employees.
  • Employees who lead- should be taught the responsibility they have of leadership no matter their position. They will continue to grow. Your business is only as strong as the weakest employee. They need to reflect your values.
  •  Your responsibility as an owner- coachability, valuing people, mentors, communicating vision
  • Leadershift- based on the 15 laws of growth written by John Maxwell. 15-week course for employees of businesses. Grow employees in their current roles. Owners choose who their leaders will be based on current behavior. Leadership is learned, everyone has the ability.
  • Thanks to Garrett Geisler, Ricky Shontere, and Dwayne Myers for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE
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Be socially involved and in touch with the show: Facebook   Twitter  LinkedIn   Instagram  Youtube   Email   Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover. Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Thanks to our Partner, NAPA Autotech Training
      Key Discussion Points:
      What is Reverse Benchmarking?
      Traditional benchmarking focuses on studying what competitors do well, but reverse benchmarking involves analyzing what they do poorly and capitalizing on those weaknesses. Two interpretations: Looking at other industries for innovative ideas (e.g., team-building activities from tech companies). Example: Some shops now adopt spontaneous team outings (baseball games, go-karting) inspired by Silicon Valley culture. Staying within the automotive industry to identify gaps in competitors' customer experience or service offerings.
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      Technician-Level Reverse Benchmarking
      In a shop with a star "R&R tech," instead of competing directly, fill gaps (e.g., diagnostics, electrical troubleshooting) to become indispensable. "See a need, fill a need"—position yourself as the go-to for overlooked but critical tasks.
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      Creates a unique value proposition—whether for customers (better experience) or employers (specialized skills). Helps shops stand out in saturated markets by addressing unmet needs.
      Final Thoughts:
      Reverse benchmarking isn’t new, but it’s underutilized in automotive. Whether you’re a shop owner, manager, or tech, observing competitors’ weaknesses can reveal opportunities for growth.
      Contact Information
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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
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      Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 
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