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Rob Choisser- Choisser Automotive Services, Davidsonville, MD. Rob started in the industry as an oil change/apprentice under my step-father, Bob Owens, at a Honda dealer in 1989. He worked toward certification in every course HONDA would offer and ASE, achieving Platinum Level with Honda and ASE Master Auto Technician with L1 Advanced Engine Performance. Continuing on the training and certification path I became a Maryland Vehicle Safty Inspector, a Maryland Emissions Repair Technician, and a Maryland Licensed Locksmith. In 2002 he was recruited to open a new Honda dealership as the shop foreman, this experience was paramount in igniting his entrepreneurial spirit. In 2006 he launched Choisser Enterprises, Inc. DBA Choisser Import Auto Services, a mobile auto diagnostic service. He kept this business small and flexible so he could support and facilitate his two young son's activities. Fast forward, while running this small solo operation, he became an advanced level EMT-I (Nationally, Emergency Medical Technician - Intermediate or Cardiac Rescue Technician in Maryland) and volunteered with the local fire department from 2008 until 2013 when he was offered a career position with the Anne Arundel County Fire department. He used this training and experience to relate to people when discussing their vehicle “health”. The modern automobile is more like a complex organism than one might think, each system is interdependent on the other's proper function. This decision to serve the public on a different level is when he hired his first 2 employees and in 2014 we started operating out of our current 3 bay facility in Davidsonville, MD. They have grown to 9 member team, including himself. Their goal is to keep vehicles on the road for at least 15 years or 300,000 miles and to keep our customers out of new/used vehicle debt. We accomplish this through consumer education, preventative maintenance and proactive repair processes. Key Talking Points
  • Educate customers- relate to them and guide them where they should be. Transparent communication that offers comfort.  
  • Maintenance- eating well, exercising, not living a sedentary lifestyle for both humans and vehicles 
  • Vehicles should be viewed as infinite instead of finite “good for few years then turn in”
  • “Car Pain”- everything that is painful that surrounds a vehicle (breaking down, AC/heat doesn’t work, getting new vehicle etc) Pay attention to predictable car pain.
  • Weak points in different makes and model vehicles- have your team understand and research and discuss openly. 
  • New customers- they are “breaking up” with their previous repair shop, ask them what their “car pains” are. Let them know your unique approach as a business- eliminate car pain and provide enduring confidence with vehicle (unless rusted out, been in flood, structural damage and less than 15 years old it is beneficial to keep it). What’s in it for the customer- keep you on the road and provide a return on investment with their vehicle. 
  • Robert has 80% customer retention- based on old Honda maintenance practices. Uses Bolton for the pre-scheduling process. 
  • Hesitation with pre-scheduling appointments for customers- if they drop off their vehicle they lose their freedom. How do you overcome that? Consider loaner cars
  • Stubbing your toe- you will limp and it affects your forward motion. Hitting pothole- activate ABS, stability, change shift points, throw the alignment off etc. When that goes unaddressed bigger issues will arise. 
  • SOAPE Note- Subjective (what you see), Objective (customer car pain), Assessment (inspection), Plan (what it will take to fix it), and Effect (this is what it means to customer and driveability of the vehicle going forward).   
  • Referrals- customers are the best marketing source. New customers that come in based on referrals and drop their keys are essential and their trust cannot be compromised. 
  • Thanks to Rob Choisser for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE
  • Find every podcast episode HERE.
  • Every episode is segmented by Series HERE.
  • Key Word Search HERE.
Be socially involved and in touch with the show: Facebook   Twitter   Linked In   Email Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever. Shop-Ware-Call-To-Action-Graphic-v3.png This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm ARN-Logo-Wide-Blue-600px-300x84.png

Click to go to the Podcast on Remarkable Results Radio

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    • By carmcapriotto
      https://www.youtube.com/watch?v=4RDrRgsYj6A
      Todd Campau is Automotive Aftermarket Practice Lead at IHS Markit. Mr. Campau is Automotive Aftermarket Practice Lead at IHS Markit. He has nearly twenty years of experience in the Aftermarket Industry. In his role at IHS Markit he is responsible for the development of insights and new product concepts for the Aftermarket. Prior to IHS Markit he spent three years as a Catalog Manager at Gates Corporation and over seven years in Data Management at MAHLE Clevite Inc.. Mr. Campau served for 6 years on the Auto Care Technology Standards Committee, serving as ACES Subcommittee Chairman and on the Standards Oversight Committee for many of those years. He has been involved for several years in shaping both the Aftermarket Catalog Enhanced Standard (ACES) and the Product Information Exchange Standard (PIES). Recently he has taken a position on the Market Intelligence Committee and is involved in the development of Auto Care's Unilink product. he received his AAP (Automotive Aftermarket Professional) Designation in 2012, his ACP (Aftermarket Catalog Professional) Designation in 2013, and his MAAP (Master Automotive Aftermarket Professional) in 2014. He was recognized with the Auto Care Impact Award Impact Award in 2013. He holds Master of Science degree in Sports Management and a Bachelor of Science degree in Computer Science, both from Eastern Michigan University. Bill Thompson is the President of IMR Inc. Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy-duty, and fleet segments. Since Bill joined IMR in 2003, the company has expanded its research portfolio and service offerings to provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, consumer and repair shop purchasing behavior, channel trends, and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels, and market opportunities. Listen to Bill’s previous episodes HERE.
      Key Talking Points Age of vehicle fleets- average 12 years Electric vehicle registration- a big jump from 2017 to 2018 with stair-step increases. 2020 is 255K The volume of EV in operations will hit 1 million in 2021 Service opportunities- 50-60% dealership share 82% of EV owners are the original owners vs 54% of gas vehicles  70% of EV first time buyers have income over $100k Charging challenges- stations in the garage or outside if don’t have a garage    EV challenges- are the right vehicles being built? 75% of new vehicles are light truck body styles. Truck registrations growing rapidly  67% of independent repair shops indicate a portion of their business is from servicing electric vehicles.   85% of independent shops are 7 bays or less- small shops aren’t  seeing many EV’s Shops located in the West (11.2%) have nearly double the percentage of business from HEVs than shops located in the Midwest (6.2%). Of the shops that service EVs and HEVs, 69.9% do not market or advertise that their shop is capable of servicing EVs and HEVs.  Amongst all independent repair shops, 27.5% have invested in tools/equipment to service EVs/HEVs and 30.5% have invested in training for their technicians on EV and HEV service/repair. 40.0% of shops believe the increasing number of EVs and HEVs on the road will impact their business over the next two years; 38.7% do not; while 21.4% don’t know. Of the 38.7% that do not believe the increasing number of EVs and HEVs on the road will impact their business in the next two years, 55.1% believe it'll take 10 years or longer to see an impact; 13.4% believe it will never impact their business. A special thanks to Todd Campau and Bill Thompson for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email   Mobile Listening APP’s HERE Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy Carm a Cup of Coffee  This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.comClick to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Bill Haas, AAM, is the owner of Haas performance consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients have access to Bill’s solution-based focus, expertise, unique perspectives and in-depth knowledge of the industry.
      Bill began his career working part-time at a full-service gasoline station in Appleton, Wisconsin. His career includes time as a technician, shop owner, technical trainer and on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses. While at the association Bill had the opportunity to work with all segments of the industry.
      His knowledge of the industry has been shared on many occasions as he has been invited to speak at numerous industry events as well as providing testimony at hearings of the US Congress and several state legislatures on important legislation and regulation affecting the automotive industry.
      Bill received the Accredited Automotive Manager (AAM) credential from the automotive management institute in 1996 and has been a member of the automotive management institute’s faculty since 2002.
      Bill is also the business manager for NACAT, the North American Council of Automotive Teachers. His services include business management seminar development and delivery, keynote presentations, business consulting, performance coaching, and strategic planning facilitation. Listen to Bill’s previous episodes HERE.
      Vic Tarasik is currently the Major Accounts Director with RLO Training. Public speaking, business management, finance, and leadership skills are some talents he acquired as a service professional that made this position perfect for him. He was a member of RLO Training’s Bottom-Line Impact Group and was twice awarded the Member Excellence Award for being the top shop in his group.
      Vic took an interest in all things mechanical at a young age. He worked on a variety of vehicles for friends and family. His interests grew into racing at local drag strips driving his 55 Chevy, which he still owns.
      In 1986, he returned to his roots and launched Vic’s Precision Automotive from his two-car garage. The heart of Vic’s Precision Automotive was galvanized for Vic as a boy; he watched his single mom struggle with service providers over the years. When he opened his shop, he was determined to make it a place where female customers felt comfortable. Listen to Vic’s previous episodes HERE.
      Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals.
      Previous episodes featuring or mentioning Cecil, click HERE.
      Institute for Automotive Business Excellence website.
      Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation.
      Bob has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry in North America, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario Canada created some of the most productive and financially successful entrepreneurs within the Independent sector today.
      Bob is one of 150 Worldwide AMI approved instructors. He has created Business Management development courses for aftermarket shop employers/managers, Jobbers and Jobber Sales representatives which are recognized as being the most comprehensive, industry-specific courses of their kind in North America. His courses address the creation of measurable bottom-line profitability and not just developing activity to keep busy, by covering the very detailed nuts and bolts issues that are required to be clearly understood by every level of the industry if an independent shop is going to financially prosper and enjoy a professional future. Bob’s previous episodes are HERE.
      Link to Automotive Aftermarket E-Learning Centre Ltd. (AAEC) HERE.
      Key Talking Points
      Professionalism- How do you answer the phone? How do you interact with customers? What is the image of the business? How do your technicians look? What does the shop look like from the front? There needs to be a process for everything. Do we see ourselves as professionals and on the same level as doctors/lawyers? Starts with the owner and leads to the industry as a whole. If you don’t have a professional shop how do you expect someone to want to come to work for you? Why arent the best technicians working in your shop? Why are people leaving the industry? Why is the average technician’s pay still only 50K?  85% of the industry isn’t paying attention, not thriving and not being successful  You don’t need to be cheap to be busy and fill shop- a busy shop often isn't a profitable shop 2nd largest investment for customers is their vehicle - duty and responsibility to give them choice for repairs. We provide transportation and safety.  Labor rates should reflect your competency and based on profit strategy  Culture of business- strive for a career mindset instead of job mindset culture, employees want to be a part of business and move it forward Solution? Professional association to abide by, standards, certification process to open a shop? What can you do right now? Define your target customer. Market to them and learn how to say no to the others Raise your prices now not later- stop having the fear that your customers won’t pay higher prices. Not everyone can afford to be your customer and that’s okay. $10 increase you can afford to lose 25% of clients and still make more. Don’t look at saving money to be profitable  Pay increase for employees- staff should know how revenue works, expenses etc. Net profit isn’t a dirty word. Need to be profitable on the bottom line to increase pay. Be successful as a team. Increased pay could be in form of vacation days, 401K, incentives, benefits. A special thanks to Bill Haas, Vic Tarasik, Cecil Bullard and Bob Greenwood for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Bill Haas, AAM, is the owner of Haas performance consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients have access to Bill’s solution-based focus, expertise, unique perspectives and in-depth knowledge of the industry.
      Bill began his career working part-time at a full-service gasoline station in Appleton, Wisconsin. His career includes time as a technician, shop owner, technical trainer and on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses. While at the association Bill had the opportunity to work with all segments of the industry.
      His knowledge of the industry has been shared on many occasions as he has been invited to speak at numerous industry events as well as providing testimony at hearings of the US Congress and several state legislatures on important legislation and regulation affecting the automotive industry.
      Bill received the Accredited Automotive Manager (AAM) credential from the automotive management institute in 1996 and has been a member of the automotive management institute’s faculty since 2002.
      Bill is also the business manager for NACAT, the North American Council of Automotive Teachers. His services include business management seminar development and delivery, keynote presentations, business consulting, performance coaching, and strategic planning facilitation. Listen to Bill’s previous episodes HERE.
      Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation.
      Bob has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry in North America, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario Canada created some of the most productive and financially successful entrepreneurs within the Independent sector today.
      Bob is one of 150 Worldwide AMI approved instructors. He has created Business Management development courses for aftermarket shop employers/managers, Jobbers and Jobber Sales representatives which are recognized as being the most comprehensive, industry-specific courses of their kind in North America. His courses address the creation of measurable bottom-line profitability and not just developing activity to keep busy, by covering the very detailed nuts and bolts issues that are required to be clearly understood by every level of the industry if an independent shop is going to financially prosper and enjoy a professional future. Bob’s previous episodes are HERE.
      Link to Automotive Aftermarket E-Learning Centre Ltd. (AAEC) HERE.
      Brian Gillis is the Chief You Net Results Strategist, with 25+ years experience in auto shop operations, hiring, recruiting, systems, processes, multi-store experience, and employee training. Brian’s previous episodes are HERE.
      Key Talking Points
      CAMP- Coalition of Automotive Management ProfessionalsStarted with a brainstorm 2 years ago- a casual get together with trainers at Vision 2019 Shops should spend time with like-minded people, peer network with each other- coaches need the same  As of March 2021-Legal entity   Group of like-minded individuals that want to move the industry forward- find the shops that need help and make sure they receive help Keep the consistency of message in the industry  Business coaches also need to be adapting and improving  Automotiveprofessionals.org Important takeaways Multishop ownership vs single shop ownership- you don't need multiple shops to be successful to stay relevant or a victim of consolidation  Have a life outside of the business Average of 5 bay shop- missing between $25-30,000K net profit per bay per year Having a coach doesn’t mean you’re out of the business- owners want to be able to enjoy working on their business and still being a part of it Why are we afraid to help others? There is no secret, it’s time to help people move forward  
      Thanks to Bill Haas, Bob Greenwood and Brian Gillis for their contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
      The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Jason Molinar- Newest Industry Apprentice Graduate at McNeil's Auto Care
      Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry.
      In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired.
      In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities.
      Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city.
      Jake Sorensen- 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school.
      Brad Christianson- NAPA Sales Person
      Special Guest Jason Rainey- Vice President, NAPA Auto Care
      Key Talking Points
      Jason- from pharmacy to an auto technician Spent 10 years as pharmacy technician out of high school Realized he didn’t enjoy his job or looked forward to it anymore Always had a love for cars (especially Jeeps) and started learning about how to fix them Took a maintenance and light repair class at a local college and loved it Saw an advertisement for McNeil’s apprentice program, interviewed for it and received the apprenticeship  Larger pool for industryYou don’t need to only focus on hiring out of high school students or someone that has previous experience in the auto industry Hire for attitude not skillset- they will learn skill during the programCommitment and willingness to learn qualities Napa Apprenticeship Program- built in collaboration with Jake and Pete9 stages, 2-year program with 4 ASE certifications National program and approved by Department of Labor Receive apprentice tool kit worth $3500 Register your shop at www.napaautocare.com, resource tab and employee recruitment  ROI calculator- customizable with also a gross profit impact chart Currently, 451 total registered apprentices participating in the program  Mentor- willing to invest time and effortEveryone learns differently and at different paces- it will be a continual learning curve for both mentor and apprentice  Shop owner needs to see the benefit for an apprentice program  Previous apprentices turning into mentors  Unrealized revenue When Jason was completing stage 7/9 during the program the profit for the shop in that category was 13K 2021 Jason has generated 47K on his own first two months Family sacrificesWorking 2 jobs at the start of the program with a newborn at home Was rewarded with hard work and could quit the second job after a few months AdviceTake advantage of the training (free and paid) “Pizza night” weekly during virtual Vision training There isn’t a technician shortage, there is a shortage of qualified technicians  Takes 2 years for apprentice graduate to complete the program so keep the cycle going Learning doesn’t stop after 2 years- continue training, career-pathing and goal forecasts  Learning is contagious- other seasoned technicians at the shop realize they need to continue learning as well  Grows individuals and families A special thanks to Jason Molinar, Jake Sorensen, Pete McNeil, Jason Rainey and Brad Christianson for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      https://www.youtube.com/watch?v=TbNVLFs6TKM&t=1565s
      Trish Serratore is the Senior Vice President of Communication at ASE
      She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE
      Mark Murphy is the Lead Technician at Dynamic Automotive, Frederick, MD. Links to Mark's previous episode HERE
      Bryan Stafford is an ASE certified L1 Advanced Level Specialist technician and current mentor at Parkway Automotive in Little Rock, Arkansas. Link to Bryan's previous episode HERE
      Key Talking Points:
      ASE Certification verifies skills and knowledge- quality auto repair Becoming a Master technician- going from hobby to job to career You need a license/certification to work at a salon but not for auto repair? “Certification” is a higher standard than “licensure” - ASE doesn’t want a tax on an industry that often comes with “licensing.”  Show customers your value of master technicians and your shop is where they can find quality automotive repair - makes technician, owner and customer proud Don’t make excuses or fear of failure as to why you’re not getting certified 2 years experience requirement prior to testing  Many shops pay for certifications/bonuses Research shows certified technicians have a longer tenure in shop and higher repair statistics  Build a culture open to training and investing in employees and new hires/apprentices  ASE.com- full of helpful practice tests and videos   ASE testing questionsIndustry experts write the questions Distractors- you can identify the correct answer within the 4 choices ASE renewal app on a smartphone- recertification for A1-A9Certified prior Receive test questions monthly  Recertification at the test center is good for 5 years but with app, you can continue to be extended  Support through the app- chat function, ASE Facebook page
      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio


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