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Darren Garlock started his career in the shop pushing a broom, pumping gas and washing cars.  At 18 he started full-time and worked his way up through the company from Lube Tech, Towing Operator, Mechanic, Service Advisor and now Owner.   In 2015, Darren and his brother, Dan, bought the business from their father and have expanded it into 3 locations. Now called Silver Lake Auto & Tire Centers, the company focuses heavily on both employee culture and earning customers’ trust – treating their employees and customers the way they want to be treated themselves.

Key Talking Points

  • Advice on succession planning inside the family business
    • Have patience, work together and keep the family as number 1 priority, be ready for it  
  • Expanded to 3 locations total
    • Keep locations uniformed so employees can interchange if needed
    • All 3 locations have own concierge service
      • 20+ free loaner cars between all locations and concierge driver at each location
  • Culture and values within the company
    • Trust- Employees and customers
  • An early adopter of DVI that is now a  key of their marketing
    • An early adopter with Autovitals when DVI came out
    • Customer’s love the feedback about their car- helps them understand and put value in maintaining a car and keeping up with repairs when they can see pictures
  • Invest in employees
    • Minimum of 40 hours of training per year- paid training and in-house training
    • All service writers/advisors have gone through ATI Training
  • Customer retention
    • Scheduling the next service appointment when they leave- call a week ahead to remind the customer about an appointment

Resources Mentioned:

  • Link to Silver Lake Auto and Tires Center Website HERE
  • Thanks to Darren Garlock for his contribution to the aftermarket’s premier podcast.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Link to the ‘BOOKS’ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
Shop Profile
Number of locations: 3
Total square feet of all facilities: 18500
Years in industry: 40
Years of business ownership: 10+
Number of technicians: 16
Number of service advisers: 8
Number of lifts: 20
Number of bays: 24
Days open: MON-FRI
Annual estimated volume: 5M
Technician efficiency: 90
Technician productivity: 80
Labor rate: 127.19
Effective labor rate: 108.49
Average repair order (ARO) $: 582.94
Average car count: 177
YTD gross profit percent: 40.76
YTD net profit percent: 15
Percent Repair vs Maintenance vs Other: 45/45/10
Technician training hours per year: 40
Service adviser training hours per year: 40
CEO training hours: 100+
Specialty: We are an early adopter of technology and advanced practices.
Aftermarket association memberships: ASA/BBB/Napa Autocare/AC Delco-TST/Hybrid Shop
Special accreditations: My Brother Dan Garlock-AAM Master for AMI.
Shop management system (SMS): RO Writer
Completely paperless?; Yes
Digital Vehicle Inspection: Autovitals
Website provider: Autoshop Solutions
Supplier marketing program: Aftermarket
Primary supplier: Aftermarket
Performing hybrid repairs: Yes
Engaged with a supplier advisory council: Yes
ASE Blue Seal Certified: Yes
Succession plan: Yes
Biggest challenges: Technician shortage/Changes in technology/Profitability/Parts quality/Marketing/Profititability
Business coach: Yes
Mastermind group: Yes
Philanthropy: Ruth and Naomi/Krueger Classic

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This episode is brought to you by Federal-MogulEpisode-Logo-Sponsored-By-v1-300x93.pngMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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