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[Podcast] RR 396: Education – Inside the Automotive Business School of Canada

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Bob Greenwood, AMAM, is President and CEO of Automotive Aftermarket E-Learning Centre Ltd and has over 40 years’ experience working with Independent shops developing their business to maximize business net income.

Bob writes management articles for ASA’s magazine AutoInc and has developed live business management classes for ASA. He writes monthly management articles for Motor Age magazine in the USA and writes semi-monthly shop management articles for CARS Magazine. Bob’s previous episodes are HERE

John Jackson is a Professor in Automotive Business School of Canada, has been involved with the automotive aftermarket since the 1980s when he took a contract with the Auto Parts Sectoral Training Council as a Curriculum Designer. After working in Western Canada (Alberta and Saskatchewan) at Lakeland Interprovincial College and at the Blue Quills Native Education Centre, he eventually joined the Canadian Automotive Institute, now the Automotive Business School of Canada (ABSC).

John is an experienced faculty member at the ABSC and longtime humanist. Beginning with his studies in Television, Stage and Radio Arts Technology (Southern Alberta Institute of Technology), he has a Bachelor of Education Degree (Honours) (University of Calgary), a Bachelor of Arts in Social and Cognitive Anthropology (York University), a Specialist Qualification in the teaching of English as a Second Language and a Masters Degree in Theory and Policy Studies in Cognitive Philosophy (Ontario Institute for Studies in Education, University of Toronto). He is the National Treasurer of the Canadian Institute of Marketing and holds the Registered Professional Marketer (RPM) designation and is one of the few registered professional marketers in Canada.

John has comprehensive experience in public and private radio and television broadcasting, newspaper publishing and advertising and multi-media advertising. He also has experience in international journalism. He has lived, traveled and lectured extensively in Asia, Europe, Africa, The Middle East, and the Caribbean. Professor Jackson has been recommended to receive the Queen Elizabeth II Diamond Jubilee Medal, which recognizes those Canadians who have “made a significant contribution to a particular province, territory, region or community within Canada, or an achievement abroad that brings credit to Canada.

Key Talking Points :

  • John Jackson
    • Professor at Automotive business school of Canada- largest in Canada
      • 500-600 students
      • Teaches automotive aftermarket, history of automobiles, and global automotive industry
      • Throughout Canada largest percentage of graduate employment- 93%. That is higher than any other college program in Canada. 50% of graduates are retained in industry
      • November 20th: Aftermarket day for students: vendors/manufacturers/wholesalers come
      • Scholarships: Gave out $91,500 and have $50,000 available
      • Auto Show: yearly in June, attract 7-10k people, the largest student-run auto show in North America, over 300 cars on campus
      • Co-op program: 100-150 employers willing to take a student in paid co-op position, able to get experience and learn different sectors of business
  • Bob Greenwood
    • Addresses students when in the area- able to connect, have discussions and answer questions
    • Gives perspective and update on aftermarket
  • Image of aftermarket
    • Evolving because of technology- embracing new technology
    • See the need for aftermarket repairs
    • Personal electro-mechanical mobility- not all about cars and parts
  • Transportation as a service-autonomous cars
    • Less personal connection to vehicles



  • Thanks to Bob Greenwood and Professor John Jackson for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.



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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts and technologies for your business. The event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. More than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals from 135 countries are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com.


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  • Have you checked out Joe's Latest Blog?

      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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