By Joe Marconi
Do customers really have clear expectations when they arrive at your shop? Think about it. Who is responsible for setting clear expectations? Consumers may have a preconceived idea about what to expect, but when it comes down to what or who sets the expectation, it's the shop's responsibility.
Great customer service is created by the shop and its people. The consumer will judge that experience, but they don't create it, you do.
We may think that the consumer will tell us what they expect from us. I think it's the opposite.
Henry Ford once said: “If I had asked people what they wanted, they would have said faster horses.”
The Coalition of Automotive Management Professionals (CAMP) with Bob Greenwood, Bill Haas and Brian Gillis [RR 633]By carmcapriotto
Bill Haas, AAM, is the owner of Haas performance consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients have access to Bill’s solution-based focus, expertise, unique perspectives and in-depth knowledge of the industry.
Bill began his career working part-time at a full-service gasoline station in Appleton, Wisconsin. His career includes time as a technician, shop owner, technical trainer and on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses. While at the association Bill had the opportunity to work with all segments of the industry.
His knowledge of the industry has been shared on many occasions as he has been invited to speak at numerous industry events as well as providing testimony at hearings of the US Congress and several state legislatures on important legislation and regulation affecting the automotive industry.
Bill received the Accredited Automotive Manager (AAM) credential from the automotive management institute in 1996 and has been a member of the automotive management institute’s faculty since 2002.
Bill is also the business manager for NACAT, the North American Council of Automotive Teachers. His services include business management seminar development and delivery, keynote presentations, business consulting, performance coaching, and strategic planning facilitation. Listen to Bill’s previous episodes HERE.
Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation.
Bob has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry in North America, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario Canada created some of the most productive and financially successful entrepreneurs within the Independent sector today.
Bob is one of 150 Worldwide AMI approved instructors. He has created Business Management development courses for aftermarket shop employers/managers, Jobbers and Jobber Sales representatives which are recognized as being the most comprehensive, industry-specific courses of their kind in North America. His courses address the creation of measurable bottom-line profitability and not just developing activity to keep busy, by covering the very detailed nuts and bolts issues that are required to be clearly understood by every level of the industry if an independent shop is going to financially prosper and enjoy a professional future. Bob’s previous episodes are HERE.
Link to Automotive Aftermarket E-Learning Centre Ltd. (AAEC) HERE.
Brian Gillis is the Chief You Net Results Strategist, with 25+ years experience in auto shop operations, hiring, recruiting, systems, processes, multi-store experience, and employee training. Brian’s previous episodes are HERE.
Key Talking Points
CAMP- Coalition of Automotive Management ProfessionalsStarted with a brainstorm 2 years ago- a casual get together with trainers at Vision 2019 Shops should spend time with like-minded people, peer network with each other- coaches need the same As of March 2021-Legal entity Group of like-minded individuals that want to move the industry forward- find the shops that need help and make sure they receive help Keep the consistency of message in the industry Business coaches also need to be adapting and improving Automotiveprofessionals.org Important takeaways Multishop ownership vs single shop ownership- you don't need multiple shops to be successful to stay relevant or a victim of consolidation Have a life outside of the business Average of 5 bay shop- missing between $25-30,000K net profit per bay per year Having a coach doesn’t mean you’re out of the business- owners want to be able to enjoy working on their business and still being a part of it Why are we afraid to help others? There is no secret, it’s time to help people move forward
Thanks to Bill Haas, Bob Greenwood and Brian Gillis for their contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
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The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more.
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Hi all - first time poster here. I’m opening a quick repair / tune up shop in California soon so Im trying to get an idea of what the financials will look like. If I offer the below services when I open, what Product Sales percentages would be reasonable to expect? For example, is assuming ~30% of sales coming from Oil Changes too high? Too low?
Service Sales % Oil & Filter Change Transmission Fluid Flush Cooling System Flush Brake Fluid Flush Engine Air Filter Replacement Cabin Air Filter Replacement Wiper Blade Replacement Spark Plug Replacement Pre-purchase Car Inspection Car is not starting (inspection) Check Engine Light is on (inspection) Thank you for any feedback!
Scott Pelava is a Certified Master Auto Technician, L-1 Advanced Engine Performance Specialist and ASE-Certified Service Consultant. In 2015 Scott created the Auto Shop Owners Group (ASOG) on Facebook which today has nearly 5,000 members. ASOG has developed into a 501c3 Educational Foundation whose mission is to enable & empower shop owners to learn and grow to provide the best business environment for their customers, employees and themselves. Scott is also very active in his community. He is currently a third term Lonsdale City Council Member, has held numerous leadership positions with Scouts BSA, and is a director of the Lonsdale Chamber of Commerce. Hear Scott’s Previous Episode HERE
Keith Katz is owner of Quality Service Center in York, PA for the last twenty years and an industry veteran of thirty-seven years. His 7 bay shop has 6 lifts and supports 3 technicians with one service advisor. He is involved with the NAPA Advisory Board and supports the Bridge of Hope organization that helps local homeless mothers find employment and housing for their families.
He is a member of AASP in Pennsylvania and engages ATI as a support partner. Listen to Keith Katz’s previous episodes HERE.
Paul Danner, aka ScannerDanner on YouTube clears up the misconception that his name is not “Dan,” which he gets all the time. People think his name is Dan and he added “ner” to rhyme with “Scanner”? He says it is not true and that that it would be really stupid!!!!
His career in the automotive field started as a junior in high school in 1990. He took two years of auto mechanics in high school, then another two-year program (post-secondary) at Rosedale Technical College in Pittsburgh (where he now teaches). After Rosedale, Paul entered the field and worked full time for about 8 years before coming back to teach at the school. This September 2018, Paul will be starting his 18th year as an automotive instructor. Listen to Paul’s previous episodes HERE.
Ryan Kooiman joined Standard Motor Products full time as a Technician Training Developer in 2010. Previously he was the lead tech/driveability specialist at a 20 bay independent shop in Michigan. He is the founder of West Michigan Auto Repair Society, chairman of the MI chapter of SAE, has attended numerous ASE test writing workshops. He has appeared on TV shows such as the CBS Early Show and co-hosted Car and Driver Radio along with Road and Track Radio. Ryan brings his years of hands-on experience in the shop to the audience in a manner they can relate to and put to use immediately.
In early 2013, Ryan was promoted to manager of the Professional Training Seminars training group, overseeing the scheduling and the work of the SMP training staff. In December 2013, Ryan was promoted to Director of Training. In this role, Ryan oversees the operations of the SMP Corporate Training Center in Irving, TX; oversees the operations and development of the Pro Training group, as well as works closely with the Marketing and Product teams at SMP to ensure that their products and promotions are what they need to be for the automotive technician. Check out Ryan’s other episodes HERE.
Auto Repair in the Decade of the Nineties [THA 217]
Key Talking Points
OBD2An evolution of the first on-board diagnostics systems of the 1980s Allowed technicians to find out exactly what was wrong with their car through specific codes accessed by a 16 pin connector Technology/electronic shifting Everyone is afraid of change “Books don’t crash”- adjusting to electronic Handwritten invoices to electronic- learning customer history and shop management systems Learning foundational principles and true theory Can still be applied today- everyone adapts differently Has the customer changed? Yes and no Internet- blessing and curse Chat rooms/forums/YouTube- customer’s think they’re educated “I can get that part online,” and saturated market for different quality parts “Spend thousand to save hundred” Looking back New appreciation for today’s technology and progressing forward- working smarter, not harder Many transitions- Example rear-wheel drive to front-wheel drive 2nd generation of vehicles- machinery turned to computer-controlled devices A special thanks to Scott Pelava, Keith Katz, Paul Danner and Ryan Kooiman for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook Twitter LinkedIn Instagram Youtube Email
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By ASOG Podcast
Lucas always says, "the problems never vanish... we just find better problems."
But what do better problems look like, exactly?
For that discussion, we’re joined by Sam Johnson, the owner of Beachside Tire and Auto Repair in Bluffton, SC.
We cover a whole host of topics with Sam, but what’s most important is listening to his mindset and the way he approaches the challenges he’s facing at his own shop.
Sam deals with better problems and our conversation with him will show you exactly what that entails.
Support the show (https://www.patreon.com/AutoShopOwnersGroup)