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[Podcast] RR 451: Dan Gilley – Attracting the Right Talent with the Right Stuff


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Every new and young technician today have a lot more shops to choose from. Let’s face it, there is a lingering issue of the technician shortage. If you are a business owner, what do you need to do to attract and/or retain talented individuals that possess the ‘right stuff’.

If you are a business owner, how would you attract an employee? What are the things you would do to improve your shop and make it as attractive and organized as it could be? Dan Gilley will bring light to decisions addressing the best interests of the would be future candidates/employee of a shop. Dan Gilley is the President and CEO of RLO Training.

In this episode, you will understand the utmost priorities needed by shop owners to address the how to attract the right kind of employees and what are the necessary tactics in order to keep them. As Dan would say, it’s either you attract them or repel them. Is it just for the paycheck or the team?e candidates/employee of a shop. Dan Gilley is the President and CEO of RLO Training.

Dan Gilley is the owner and president of RLO Training. Dan has a great understanding of the challenges of the aftermarket industry, and with thirty years experience, he has a great appreciation of what it takes to truly continue on a path of progress and gain a remarkable vision of the future.

Dan has helped hundreds to achieve high levels of success through his training, coaching, and Bottom-Line Impact Groups peer support network. Dan encourages shop owners and their teams to achieve their personal and professional bests, and today he will challenge us all to take another step in achieving our goals.

Dan began his automotive career when he was fourteen. He gave up his lawn care company to work at a gas station when he turned sixteen just to be around cars. He worked as a technician and a service advisor during his college years and bought his first gas station at age 22. For the next twenty years Dan was challenged as an independent auto repair shop owner. He

realized that he needed to learn as much as he could and attended seminars, business schools, workshops and anything else that would help make his businesses a success. That’s when the passion for the automotive industry developed.

Dan became a member of the Bottom Line Impact Group and took his company to a new level. In 2003 Dan joined the RLO team as a full time instructor and coach. His zeal to transform the automotive industry is apparent in his enthusiasm for helping others improve all aspects of their businesses. He continues now as president of RLO Training to take the automotive industry forward into a successful future.

Key Talking Points

  • “Why should I work for you?” 
    • Technicians today have a lot more shops to choose from
    • Not attracting enough young technicians  
    • You’re either attracting employees or repelling employees- do you work as a team or is it just a paycheck
    • People want to feel appreciated and acknowledged
    • Shop needs to be clean, up to date, paid training 
  • Understanding role as CEO
    • Hiring service advisors help free up the owner for networking and marketing for the company
    • Need to understand their financials, operate with a plan, share the vision with your team and care about them
    • Invest in your team

Talk soon,

 

 

 

Resources:

  • Thanks to Dan Gilley for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Link to RLO Training website HERE.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your NAPA-AutoCare-Logo-Vert-A.gifcustomer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.

 

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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