Quantcast
Jump to content

Recommended Posts

Posted

Bill Hanvey, President and CEO of the Auto Care Association. Bill is engaging the automotive aftermarket to get involved in letting your legislators know the issue about data. Your help is needed to help in amending the right to repair legislation. Learn everything you can about this fight to amend the right to repair legislation. Ownership of Vehicle Telematic Data Must Flow to the Vehicle Owner.

Do you know that a car collects data as you drive? By 2022, 87% of new vehicles will be transmitting telematic data wirelessly. But who owns the data? The car manufacturer does. Without access to data, the independent service professional will not be able to get specific diagnostic data from the vehicle.

Bill leads the strategic direction of The Auto Care Association’s 3,000 members and 150,000 companies representing automotive manufacturers, distributors, and service providers. Find Bill’s other episodes HERE.

Paul T. McCarthy is the President of Automotive Aftermarket Suppliers Association. AASA is the voice for the automotive aftermarket supplier industry.

Paul McCarthy assumed the position of president and chief operating officer of Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association

AASA-Logo-300x210.png

(MEMA), in July 2019. As AASA’s top executive, he is focused on its mission: to advance the aftermarket industry and the business interests of its members and to support a high-growth, profitable, innovative and influential aftermarket supplier industry.

Prior to his promotion, Paul served as executive vice president of AASA, helping its president lead the association. He also served as senior vice president, strategy, for MEMA, the parent organization of AASA, Heavy Duty Manufacturers Association (HDMA), MERA – the Association for Sustainable Manufacturing and Original Equipment Suppliers Association (OESA).

Paul has 23 years of experience in the automotive industry. Prior to joining MEMA, Paul led the Automotive and Industrial Products Strategy Practice at PricewaterhouseCoopers (PwC). He consulted at dozens of automotive suppliers, eight of the top ten global automakers, and at private equity firms and financial institutions. His past leadership roles include heading PwC Germany’s Automotive Strategy advisory practice and leading global forecasting and analysis for a prominent vehicle forecast service, Autofacts. Paul has an MBA from Duke’s University’s Fuqua School of Business. Find Paul’s other episodes HERE.

 

Key Talking Points:

  • The aftermarket was honored to have President George Bush as the Keynote Speaker
    • Took us into his presidency
  • Bill and Paul announced a dedicated space called ‘Repair Shop HQ’ just for the service professional
    • On the show floor an operable shop with hands-on training
    • Alternative fuel vehicles
    • Emerging Technology
    • Under Car and Underhood training
  • AAPEX has a commitment to the service professional
  • AAPEX is a homecoming for all in the industry
  • A lot of business is done at AAPEX, however, friendships are made, solidified and re-kindled at AAPEX
  • AutoCare is helping to come up with technical solutions to continue our legacy for generations to come
  • We can and will be able to repair the vehicles of the future. There is a lot of opportunities but you need to learn and become part of the solution    
  • AAPEX will capture the essence of the Emerging Technology displayed at AAPEX 19
  • You Car. Your Data. Your Choice
    • A multi-level education process
    • Consumers do not know that their vehicle data is going to the OE
    • Sign and share the petition
    • www.yourcaryourdata.org
    • The action plan is to activate the industry
  • Discuss ‘Your Car. Your Data. Your Choice’ with the consumer and point them where to go to sign the petition
    • From the above website print out the marketing materials and give to your customer
    • They need to know they may lose their relationship with you if we don’t have access to the vehicle data
    • Put the logo and the website on your point of sale invoice
  • We underestimate the size and scope of our industry
    • 85% of America gets to work driving their car
    • We can get one million signature is we mobilize the consumer
    •  $405B Industry
    • We employ 4.7 M people
    • Greater than 2% of the nations GDP

Website – YourCarYourData.org HERE

 NY Times Op-Ed Article – Your Car Knows When You Gain Weight by Bill Hanvey HERE

Resources:

  • Thanks to Bill Hanvey and Paul McCarthy for their contribution to the aftermarket’s premier podcast.
  • AASA –  Automotive Aftermarket Suppliers Association Website HERE
  • AutoCare –  AutoCare Association Website HERE
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

Listen-To-Learn-TRANS.pngNewsletter-Subscribe-1200x75.png

Buy-a-Coffee-v1.png

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email    Events    Speaking

Subscribe to a mobile listening app HERE.

Apple-Podcasts.png Google-Podcasts.png Remarkable-APP.pngiHeart-Radio-v2.pnglisten-on-spotify.jpg

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

Click to go to the Podcast on Remarkable Results Radio

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech Training
      Key Discussion Points:
      What is Reverse Benchmarking?
      Traditional benchmarking focuses on studying what competitors do well, but reverse benchmarking involves analyzing what they do poorly and capitalizing on those weaknesses. Two interpretations: Looking at other industries for innovative ideas (e.g., team-building activities from tech companies). Example: Some shops now adopt spontaneous team outings (baseball games, go-karting) inspired by Silicon Valley culture. Staying within the automotive industry to identify gaps in competitors' customer experience or service offerings.
      Applying Reverse Benchmarking in Auto Repair
      Customer Experience: Visit competitor shops (dealerships, independents) and note flaws—uncomfortable waiting room chairs, poor TV choices, limited snack/drink options. Actionable Fixes: Upgrade seating, offer neutral TV content (e.g., Joy of Painting), provide filtered water instead of plastic bottles. Market Gaps: If competitors specialize in European cars (like Seth Thorson’s shop), consider specializing in underserved markets (e.g., Asian brands like Hyundai, Kia, Nissan). Focus on services competitors avoid (advanced diagnostics, programming, driveline work).
      Technician-Level Reverse Benchmarking
      In a shop with a star "R&R tech," instead of competing directly, fill gaps (e.g., diagnostics, electrical troubleshooting) to become indispensable. "See a need, fill a need"—position yourself as the go-to for overlooked but critical tasks.
      Why It Works
      Creates a unique value proposition—whether for customers (better experience) or employers (specialized skills). Helps shops stand out in saturated markets by addressing unmet needs.
      Final Thoughts:
      Reverse benchmarking isn’t new, but it’s underutilized in automotive. Whether you’re a shop owner, manager, or tech, observing competitors’ weaknesses can reveal opportunities for growth.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.
      From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.
      You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.
      Hit play, get inspired, and keep that summer momentum rolling! ☀️
      Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
      RepairPal.com/shops.
      Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com 
      Lagniappe (Books, Links, Other Podcasts, etc)
      July Social Media Content Topics
      Days of the Year
      National Calendar
      Show Notes with Timestamps
      Preparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety. Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively. Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives. Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school. Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students. Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September. Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months. Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days. National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July. Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events. Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops. Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops. International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement. Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community. Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July. 4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events. National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work. Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop. Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections. Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content. Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on. Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community. National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings. National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content. National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop. All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders. Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers. Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers. Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech Training
      Matt Fanslow discusses ADHD (Attention Deficit Hyperactivity Disorder), which he refers to as a neurodivergent condition. He highlights the negative aspects of the condition, such as inattentiveness, hyperactivity, and impulsivity, but also emphasizes the positive "superpowers" associated with it, including hyperfocus, creativity, problem-solving, empathy, and high energy levels. Fanslow suggests these positive traits can be particularly beneficial in the automotive industry and encourages listeners to seek support and potential treatment, while also discussing the nuances and evolving perspectives on ADHD diagnosis and management, including the role of medication and alternative strategies.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.
      In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.
      From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.
      Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.
      Hit play, and get ready to turn hiring from a headache into a strength. 👊
      Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at
      RepairPal.com/shops.
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Promotive
      Show Notes with Timestamps
      Introduction to the Podcast (00:00:01)  The podcast is introduced as part of the aftermarket radio network. Guest Introduction (00:00:10)  Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion. Personal Anecdote on Hiring (00:01:22)  Kim shares her first impression of Lisa at an industry event and their delayed connection. Marketing and Hiring Discussion (00:02:22)  Kim highlights the importance of marketing in attracting both customers and future team members. Childhood Reflections on Blue-Collar Work (00:03:31)  Kim reflects on societal views of blue-collar jobs and their financial misconceptions. Recruitment Challenges in the Industry (00:04:33)  Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies. Understanding Headhunters vs. Recruiters (00:05:23)  Lisa explains the difference between headhunters and recruiters in the hiring process. Recruitment Process Overview (00:06:45)  Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation. Common Hiring Problems for Shops (00:09:13)  Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring. Importance of Speed in Hiring (00:09:41)  Lisa stresses the need for quick responses to applicants to secure top talent. Marketing's Role in Job Descriptions (00:12:10)  Discussion on how marketing strategies influence job titles and descriptions to attract candidates. Optimizing Job Listings for Mobile (00:13:04)  Lisa advises shop owners to check how their listings appear on mobile devices for better visibility. Balancing Job Specificity and Attractiveness (00:15:28)  Lisa talks about the need to balance specificity in job titles without deterring potential applicants. Job Posting Strategies (00:18:28)  Discussion on effective places for shops to post job openings. Candidate Treatment (00:18:39)  Advice on treating job candidates like customers for better recruitment. Data Capture Importance (00:18:47)  Emphasis on capturing candidate data for future recruitment needs. Using Job Boards (00:19:55)  Recommendations on utilizing various job boards for recruitment. Applicant Tracking Systems (00:20:51)  Benefits of using applicant tracking systems for managing job applications. Building a Candidate Database (00:21:53)  The importance of maintaining a database of potential candidates over time. Social Media for Recruitment (00:22:46)  Using social media ads for recruitment and the challenges involved. Referral Programs (00:23:43)  Encouraging employee referrals as a strategy for finding candidates. Team Referral Incentives (00:25:27)  Impact of financial incentives on employee referrals for job candidates. Maintaining Candidate Connections (00:25:50)  Importance of staying in touch with candidates for future opportunities. LinkedIn for Hiring (00:27:15)  Discussion on the effectiveness of LinkedIn for hiring technicians. Marketing's Impact on Hiring (00:28:01)  How a shop's marketing affects their ability to attract good candidates. Consumer Reviews Influence (00:28:56)  The role of online reviews in shaping potential candidates' perceptions. Showcasing Company Culture (00:30:27)  The significance of showcasing company culture to attract talent. Careers Page Importance (00:32:55)  Discussion on the essential elements of a careers page for attracting talent. Website for Customers and Employees (00:33:44)  Lisa shares insights on designing websites for both consumers and potential employees. Showcasing Team Members (00:36:04)  Importance of displaying employees on the website to attract future talent. Training and Retention Strategies (00:37:12)  Discussion on the significance of training and retaining employees after hiring. Engagement During Transition (00:38:20)  Keeping candidates engaged between signing the offer and starting their new role. Making First Days Special (00:40:10)  Ideas for creating memorable first-day experiences for new hires. Responding to Negative Reviews (00:43:16)  Advice on handling negative feedback and its impact on employer branding. Reputation Management (00:45:24)  The importance of maintaining a positive reputation as an employer. Finding Pro Motive (00:48:28)  Information on how to connect with Pro Motive for hiring assistance. Closing Remarks (00:49:14)  Wrap-up of the episode and encouragement to listen to future shows.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics
      Click to go to the Podcast on Remarkable Results Radio
    • By nptrb

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.



  • Our Sponsors

×
×
  • Create New...