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[Podcast] Stop Being Afraid – Bryan Gossel [RR 517]


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Bryan Gossel, BG Automotive, Fort Collins, CO. Brian’s Previous Episodes HERE.

Key Talking Points:

  • Started as technician and service writerNo structure, education, or much training from shop owner
  • Owner didn’t see value in outside training
  • Bryan exemplified natural leadership, intuition and communication 
  • Partnered together to also buy motorcycle parts and accessory business- had to shut down in 2001 
  • Worked in european shop as technician across street  
  • Stopped being afraidWanted to become shop owner- bought business and is now a multi shop owner
  • Worked 6am-6pm, ate dinner with family then went back to shop from 9pm-3am for years 
  • Signed up for ATI training program- changed business (margins and labor rates), still part of program
  • Struggled hiring at first- trial and error, now has hiring manager Phil that fills in his weaknessesIf employees don’t know they’re getting let go then you failed as manager- write employees up, hold them accountable, should never be surprised 
  • Hard letting go of day to day technician duties- has right team in place to work on business   
  • AdviceListen sooner, pay attention and implement what you learn
  • If you’re not changing you’re not growing, if you’re not growing you’re dying

Resources:

  • Thanks to Bryan Gossel for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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