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[Podcast] Africa’s First Technician Holding Three ASE Master Technician Certificates and L1, L2 and L3 [RR 556]


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Taurayi Raymond Sewera is one of the few automotive technicians who can fix cars from gasoline, hybrid and electric vehicles, to heavy-duty diesel vehicles as well as earth-moving and farming equipment. Being the only technician in Africa who is certified by the National Institute of Automotive Service Excellence (ASE) for light duty diesel, medium and heavy-duty trucks and advanced level specialist (L1), Taurayi has broken many barriers and is still aiming for more. He is the first and only African member of the Automotive Service Association (ASA). Check Taurayi's other episodes HERE.

Key Talking Points:

  • Didn’t have enough money to fly to Vision 2020 from Zimbabwe but had already paid for hotel and fees for conference, Vision founder sent money to Taurayi so he could still attend 
  • Will start to import hybrid and electric cars
  • After Vision 2020 taking ASE Test- only 4 systems left to become ASE world class techniciansStandard in industry
  • Nothing should stop you from achieving goals- Taurayi currently battling chronic pancreatitis 
  • Goal- start automotive school back home 
  • Keynote speaker in Australia for their biggest event called Autocare in June 
  • 90% of citizens in Zimbabwe cannot afford 3 meals a day- have resources to be a rich country (gold, lithium, diamonds etc). No training for technicians
  • See below for Taurayi's certifications.

Resources:

  • Thanks to Taurayi Raymond Sewera for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Love what we do, buy a cup of coffee HERE.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2020 will take place Tuesday, Nov. 3 through Thursday, Nov. 5, 2020 at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2020. For information, visit aapexshow.com

 

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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