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https://youtu.be/q2sdnZ9ASfE

The Panel:

John Eppstein is the owner of John’s Automotive Care in San Diego, CA. He is the incoming ASCCA President. One thing he credits for his success is making his customer his main focus. John was honored as the 2016 NAPA ASE Technician of the year. Hear John in our one on one interview in episode 119200 and Academy 003 on the Top Qualities of a Service Advisor. Look for John’s other episodes HERE.

Carolyn Coquillette of Luscious Garage, San Francisco, CA chairs the ASCCA Connected Cars Committee, serves on the ASCCA Board of Directors and is active in her local San Francisco chapter. She’s also the Founder and CEO of Shop-Ware. Look for Carolyn’s other episodes HERE.

Dave Kusa is the owner of AutoTrend Diagnostics in Campbell, CA. Dave is very active in Chapter 42 and currently serves as a board member and chapter representative. He has also helped several new shops become ASCCA members. Dave advocates with local legislators on behalf of small businesses and their employees. He contributes to TeamTalk and is a huge resource for members. He was ASCCA’s past president. Look for Dave’s other episodes HERE.

Rory Balmer of Twin Peaks Auto Service in Twin Peaks is a past ASCCA Chapter 14 President and a past ASCCA Membership Committee Chair. He is the incoming ASCCA Vice-President. Rory is working full-time at his business. He attends De Vry University, where he is completing a BA degree in technical management. He will be attending Washington State University, entering into the Executive MBA program. ASCCA Past President Mary Kemnitz says Rory is “One of the most effective committee members I have ever had the pleasure to work with. He has won the “One Member Can Campaign” twice. He has had a significant impact on the growth and energy within Chapter 14. Look for Rorry’s other episodes HERE.

Key Talking Points:

  • California Mandate to sell only new cars being Electric Vehicles in 2035
  • We have plenty of time to be trained, learn the technology and change your business plan.
  • Electric Vehicles (EV’s) take longer to break.
  • EV Repair Orders ( R/O’s) will be higher.
  • The industry will transition as EVs become a larger part of the car parc.
  • Electric fleets will be able to let vehicles rest and recharge.
  • ADAS and Autonomous Vehicles along with EVs are important trends that every shop owner and future shop owners need to pay attention to you
  • EV repair could be more modular.
  • Hybrids are a great place to start to embrace the future EVs
  • A recommendation is to buy a used Gen 2 Prius (2004 - 2009 ). Add it to your loaner fleet, learn all about it, get to training and put up your shingle that you repair the Toyota Prius. You should learn about battery, the inverter and motor. Get inside of it with your scan tool. Let it be your trainer vehicle. You’ll need service information and OE scan tools.
  • Keeping the channels open for parts and tooling. ASCCA is fighting for that
  • Education for our entire staff with a continual education commitment on all new technology.We need to work with our colleges and high schools to move way from carburetors and into electric drive trains and ADAS
  • We will lose the smart bright young people to other industries if we don’t start to introduce all-new technology into our educational system. 
  • Every manufacturer is pushing Electric Vehicles.
  • Volkswagen is pushing toward an all model Electric Vehicle commitment. VW is the largest vehicle manufacturer in the world.
  • In repairing an EV, there is a layer of systems that don’t exist on an internal combustion engine (ICE) vehicle. 
  • There is worry that EV cars and the new EV manufacturers will stay at the dealership. It is very expensive to create a dealership network.It is not in the best interest for new manufacturers to set up a dealer network and the independents can be an important part of maintenance and repair for these manufacturers.
  • It may be too early to consider working on each manufacturer’s EV models. Tooling up will be very expensive, and access to parts and training will make it too early to rush into this.
  • Fuel cell vehicles are also going to grow. More to repair on them.There will be segments of the country that will not see these cars for some time.
  • As the future unfolds, embrace the new technology. Learn all about it
  • Consumers want you to work on their cars. Embrace every opportunity
  • The California mandate for 2035 has manufacturer support and it must open the aftermarkets eyes to embrace EVs The success formula or business model is not there and is a moving target. Keep an open mind.
  • Adapt or become obsolete
  • Globally manufacturers are committed to EVs. You will not fight it, yet it will have time to prepare. Pay attention to the evolution of the marketplace, new technology and trends.

Resources:

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

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This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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