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Charlie

Service Packages. Can they be sold successfully?

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We've been in business since 1995, steady growth year over year by doing what we know works. I also am aware it can be a mistake to do the same thing, over and over, just because it works without being open to change. Late last year my son joined the company as General Manager. He graduated from Virginia Military Institute with a degree in economics in 2014 then worked for the Target Corporation to develop his own style of leadership. When he joined American Pride Automotive he immediately looked for ways to implement meaningful change. After reading an article in Ratchet & Wrench he came to me toi discuss selling annual service packages to customers. 

Has anyone had any success selling such packages? If so, what is the incentive to the customer? I learned many years ago that two things motivate a sale, price or terms. We don't want to erode our margin but some say this idea has merit, hopefully we can learn a lesson or two from you other shop owners.

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