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    • By carmcapriotto
      Bob Cooper, Founder/President of Elite Worldwide Inc. A native Ohioan, Bob started his career as a technician in a struggling, Cleveland Ohio shop that he later purchased and build into one of the most successful shops in America. As a successful shop owner and experienced drag racer, in Cleveland, he started a second business and began doing performance driveline work for many of the nation’s top fuel racers. It wasn’t long after he and his family sold their Cleveland home and businesses, loaded up their race car, and moved to southern California where he developed shops that gained national recognition.
      Having a passion to help other shop owners, in 1990 he founded Elite; the industry leader in helping shop owners build more profitable, successful businesses, that allow them to reach their personal goals, and elevate the industry at the same time. Bob was one of the first to predict the dealership's plan to target the service business, he predicted the trend toward maintenance, the explosive growth in remanufactured components, and the trend in leasing. He is also the creator of the most commonly used sales procedures used by the top service advisors in America.
      He has been nominated for entry into “Who’s Who in American Business”, he is a member of the prestigious National Speakers Association, he is recognized as one of the nation’s leading authorities on both personal and career success, and he is committed to the principle of never putting money ahead of people. In addition to speaking at many of the major industry events, he has spoken worldwide to many Fortune 500 companies, private banking groups, universities and the United States Army.
      Listen to Bob's other episodes HERE
      Key Talking Points
      Why we all need to have clearly defined goals- establish your goals for the next year. Only 3% have defined goals. People that have goals are happier, healthier, and live longer lives. They earn on average twice the income vs the people who don’t have goals. Most people don't know what they don't know- 97% of people talk about their day-to-day lives and don’t talk about goals. People also don’t know how to set goals, fear of failure and fear of rejection.  We are born with 2 genetic fears- falling and fear of loud noises, all other fears are developed fears. Many are faced with a fear of public speaking, which is a developed fear as well.   Was the day successful or not successful with reaching goals Short-term goals are not used for economic gain- the purpose is to change the behavior of people. Make yourself wonder what you could do differently to reach the goal next time. Short-term goals should be daily goals. In order for short-term goals to effectively influence behavior, they only need to be reached 51% of the time. Monthly goals- the problem is you’re only rewarded for hitting that goal once every 30 days. You also risk slowing down if reaching the goal early or giving up if not close to hitting goal.  Increasing sales 15% - set daily sale goals and daily car count goals, always make sure they are tracked in descending not ascending way. If your goal is $5,000 for the day and you sell $1,500, draw a line through $5,000 and rewrite $3,500. It is a new adjusted goal. Goals should always be in front of you instead of what you’ve accomplished.  Write your core beliefs, what are the things that are most important to you? 8-10 core beliefs. Look at it 2-3 days later and constantly work on it for the next month. You cant set effective goals if you don’t first know who you are as a person. Share your goals with a spouse/someone who fully supports you, find the common goals together. “Give up goals” can be shared with everyone.   Hiring employees is like getting married. Getting married is easy, staying married is hard. Don’t let your employee “fall out of love” with what they are doing. Don’t be afraid to set breathtaking goals, realistic goals for short-term and mid-term goals. Long-term goals should be life-changing/inspiring. “Given the difference in creativity and intelligence, I will always opt for creativity. Because anything mankind can imagine, mankind can create.” Albert Einstein Goal Setting Checklist found HERE  
      Connect with the show:
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      Subscribe on YouTube
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      Buy me a coffee
      Important Books
      Check out today's partner:
      The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more.

      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Darrin Barney, Barney Brother's Off Road and Repair, Grand Junction CO. Darrin’s automotive journey began as a child working with his father on repairing and maintaining cars at the family garage. But the big turning point came when he turned 14 and his parents got him his first jeep. It was then that he realized that to keep it running he had to maintain it and take care of it. In 2003, he started his own auto repair and 4X4 business with the core business philosophy of treating every customer like a personal friend and creating the best customer experience possible. Darrin’s shop has grown to one of the biggest independently owned auto repair facilities in the state of Colorado. Darrin also has a passion for continuing education. In 2017 he was one of the first classes to graduate with his AMAM (Accredited Master Automotive Management) from the AMI. He is a current Board Member for ASA Colorado and recently became responsible for bringing the customer service piece of automotive training to his hometown in Grand Junction, Colorado. He is active in the aftermarket accessory industry and is a member of the LTAA (Light Truck Accessory Alliance), APPEX and SEMA. Darrin is a Certified High Performance Coach and enjoys helping others find success and happiness in their lives. 
      Key Talking Points
      Superstars interview YOU- they don’t want a job, they want a career/opportunity. They should ask you: what is your 5-year plan? 10? Succession plan?  Your A tech is probably working somewhere else. They will leave for a better opportunity, it’s not all about money.  People leave people not companies Getting close to your employees- don’t be a sniper manager, be involved and interact.  “50, 25, 25”- 50% the owner interviews employee, 25% the employee will review company, 25% the employee will interview the owner Most shop owners are technicians that think they could do better- but they are still a technician at heart. Growing from a technician to a business owner is crucial and often missed.  Do you know where your company is going? Dream and rewrite your mission statement.  Guiding principals- all the pieces that get the mission statement done. Get your team involved. Compensation plans- competitive wages, opportunistic income (above the base pay), take-home benefits (health insurance, retirement), continuing training Employee retention- live your mission statement, 10-minute team huddles to create unity and teamwork, never start your day on a sour note (no complaining) Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visiting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.

      Click to go to the Podcast on Remarkable Results Radio
    • By danilredko
      Hello everyone, 

      I have an idea of a software that can be used to charge a customer a monthly fee. 

      For example, you could have different tiers: 

      Maintenance Lite - 15$ a month: low monthly payment for all of the conventional oil changes required by the average driver each year.

      Maintenance Basic - 20$ a month: Maintenance Basic includes everything you'll find in Lite, but adds... Unlimited Synthetic Oil Changes (as needed), On Rim (Seasonal) Tire Rotations (as needed), Complimentary Re-Torquing after changeover.

      Maintenance Plus - 40$ a month:  includes all services from Ultimate Maintenance Basic, plus the following...
      - Off Rim Seasonal Tire Rotations (as needed)
      - Seasonal Tire Storage
      - Flat-Tire Repair (excluding roadside assistance)
      - Up to four General Service Calls (diagnoses, bulb replacements, filters, etc...)
      - Battery Boost/Replacement (excluding roadside assistance)
      - Priority Scheduling Service (For seasonal tire changeover)

      What do you think about it? 

      Thank you! 
    • By Joe Marconi
      Exit Strategy-Step 3: Establish Your Goals
       It's no secret that having clearly defined, written goals, sets you apart from other business people.  You will achieve greater success, have less stress and build greater wealth for you, and for your family.  
      Start today; create your 5 year, 10 year, 20 year plan.  Be specific about what you want to accomplish. And commit to these goals each and every day.  Don't worry about life's obstacles and challenges that may throw you a curve ball. Having goals is far better than not having goals, and those goals can be adjusted along the way.
      With regard to your retirement, give a lot of thought to your future, and what that looks like. And create a goal for that too. It may seem far in the future for many of you reading this, but trust me, time goes by fast and preparing now for the sale of your business or succession will pay off. 
      Remember, build your business as if you are selling it tomorrow, and you be more successful while you own it, have more options in the future, and your business will be worth more when the right time arrives. 
      Stay tuned for Step 4!  
    • By carmcapriotto
      Brittany Schindler, GM of her father’s shop in Rod’s Japanese Auto Care in Bellingham, WA for over 10 years. She loves working at the shop and being able to help people every day. Brittany has learned so much over the years by going to classes with great trainers and having a great business coach. One of her main focuses is to raise the standard of the automotive service and repair industry.
      Listen to Brittany's previous episodes HERE
      Key Talking Points
      No prices over the phone- This can be challenging at first. Giving prices can be wrong or misleading depending on the vehicle. Instead explain why prices can vary, ask them to come in first, explain warranty, DVI’s, rental cars, etc. Vet the customer- are they looking for the cheapest price? Not every customer is right for your business. Performing the best digital inspections so your customers don't have to google anything and be consistent. Continue to simplify the writing so someone who doesn’t know anything about cars can understand and learn about their vehicle. Add “what happens if you don’t do XYZ” Write and edit inspections/customer reviews with your whole team for team buy-in. Getting customers to fix their "old" cars- list pros and cons of getting new/used cars. Make the investment and let them know the vehicle will be maintained properly, the laundry list won’t grow and be behind. Selling Maintenance- oil changes, fluid changes etc. It is an easy win once everyone has to buy in for selling maintenance. Educate customers on why fluid changes are important. Cheaper to change fluid than change apart Making customers feel confident about repairs- texting DVI, lifetime warranty, “what to expect” card at dropoffs Connect with the show:
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Aftermarket Radio Network
      Check out today's partners:
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio


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