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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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By Joe Marconi
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By carmcapriotto
Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching Industry shop owners discuss the challenges and strategies of opening and managing a second location. They explore the motivations behind opening additional shops, touching on wealth building, seeking new challenges, and planning for retirement. Carl Hutchinson emphasizes the importance of providing a growth path and career opportunities to attract and train the next generation of industry professionals. The conversation highlights the complexities of scaling a business and the need for strong leadership, financial planning, and a commitment to developing talent within the industry. Carl Hutchinson, Complete Automotive, 2 locations, Springfield, MO. Listen to Carl’s previous episodes HERE Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Jim Fleischman, Automotive Alley, 2 locations, Arcade and Marilla, NY. Listen to Jim’s previous episodes HERE.
Behind the Scenes: New Shop Retrofit/Remodel with Carl Hutchinson [CC 097]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc097/ Store two considerations (00:01:01) Discussion on the importance and reasons for opening a second store, including financing and marketing efforts. Finding the second location (00:02:52) Panelists share their experiences in finding and choosing the location for their second store. Preparation and challenges (00:09:33) Challenges and preparations for operating a second location, including policies, procedures, and staffing. Systemizing and structuring (00:12:29) The importance of systemizing and structuring operations for a second location, as well as the challenges and preparations involved. Transition and training (00:15:14) Discussion on transitioning and training staff for a new location, including the use of a shop management system. Reflection and passion (00:17:32) Reflecting on the passion and effort required to start and grow a business, including the challenges of expanding to multiple locations. Store Number Two Challenges (00:17:56) Challenges of opening a second store, losing customers, ordering parts, and managing separate entities. Inventory and Supplies (00:20:14) Challenges in stocking inventory and supplies for a new store, unexpected expenses, and the importance of thorough planning. Financing and Cash Flow (00:24:43) Discussion on financing options, including seller financing, bank loans, and personal investment, and the impact of COVID-19. People Problems and Leadership (00:29:17) Dealing with turnover, hiring challenges, and the importance of finding the right people for leadership roles. Grooming and Growing Store Two (00:32:45) Balancing time and effort between store two and store one, empowering vice presidents, and the changing role of the company president. Building an MSO (00:34:48) Discussion on the motivations for building a multi-shop operation, including retirement planning, challenges, and personal growth. Creating Career Paths (00:41:26) The importance of creating a career path for the younger generation, fast-tracking growth, and training and educating employees. Valuing and Acquiring Businesses (00:47:31) Challenges in valuing and acquiring businesses, including the impact of market competition and the importance of assessing profitability. Equipment and Location Considerations (00:49:29) Discussion on starting from scratch, acquiring equipment, and the significance of location and infrastructure.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Joe Long at discusses the evolution and importance of coolants. Joe shares his expertise on the impact of coolants on engine systems, the specifics of coolants for electric vehicles, and the challenges posed by new technologies. He also explores the transition from conventional to organic acid coolants and the importance of proper coolant testing and maintenance. The conversation also covers diesel exhaust fluid (DEF), its testing procedures, and maintenance tips to ensure fluid quality in automotive and heavy-duty applications. Joe emphasizes the need for education and proper maintenance to prevent system failures and maintain vehicle efficiency. Joe Long, Director, Heavy Duty Business Development, Old World Industries Show Notes
Joe Long's background (00:00:42) Joe Long's extensive experience in the trucking industry and his transition to working with Old World Industries. Old World Industries and Peak brand (00:02:06) Discussion on Old World Industries and the Peak brand as a leading supplier of various coolants for heavy-duty and automotive applications. Importance of coolants in automotive and heavy-duty applications (00:02:51) The critical role of coolants in engine maintenance and the impact of coolant-related engine downtime. Battery electric vehicle coolants (00:05:19) The development and testing of coolants for battery electric vehicles, including the challenges and specific requirements for these systems. Longevity and types of coolants (00:08:09) Insights into the history and types of coolants, including the case of Dex-Cool and its compatibility issues. Coolants for hydrogen-powered battery electric vehicles (00:10:16) Research and development of coolants for future hydrogen-powered battery electric vehicles and the challenges associated with this technology. Coolant color and types (00:11:18) The significance of coolant color and the distinction between conventional and heavy-duty coolants in different vehicle systems. Testing and maintenance of coolants (00:14:57) The importance of testing coolant for compatibility and the recommended test procedures for automotive technicians. Color, Clarity, and pH (00:18:59) Discussion on testing for color, clarity, and pH levels in coolants, and the significance of organic acid technologies. Water and Glycol Content (00:19:48) Explanation of the purpose of water and glycol in cooling systems, and the impact of temperature and driving conditions on the glycol-water ratio. Refractometer Testing (00:22:02) Importance of using a refractometer to accurately measure water glycol content and freeze point in coolants. Coolant Blend and Inhibitors (00:23:17) Discussion on maintaining the proper blend of glycol and water, and the consequences of diluting inhibitors in the coolant system. Testing for Inhibitors (00:24:00) Explanation of the importance of testing for inhibitors in coolant systems and the differences between old and new technology. Diesel Exhaust Fluid (DEF) and SCR Systems (00:26:37) Overview of the evolution of diesel exhaust systems, including EGR, DPF, and SCR systems, and the role of DEF in reducing emissions. DEF Composition and Shelf Life (00:29:11) Insight into the composition of DEF, its production process, and factors affecting its shelf life such as temperature and sunlight exposure. Testing and Storage of DEF (00:33:20) Guidance on testing DEF quality, considerations for storage, and the impact of temperature on its shelf life. DEF Maintenance and Testing (00:34:57) Discussion on the importance of maintaining DEF quality, testing procedures, and the significance of color, clarity, and odor in DEF. Cleaning Coolant Systems (00:38:38) Discussion on washing coolant balls with soap and water and proper cleaning methods for refractometers. Fleet Maintenance (00:39:21) Importance of proper cooling system testing and maintenance in fleets, and the need for education and awareness. Coolant Evolution (00:40:34) Transition from nitrite-based to nitrite-free coolants in automotive and heavy-duty applications, and the impact on cooling system performance. Coolant Failure Analysis (00:43:39) Joe Long's expertise in analyzing coolant failures, identifying causes, and providing solutions. Cooling System Cleaners (00:44:24) The need for cleaning coolant systems to address rust, corrosion, and other contaminants, with specific products for different types of failures. Diesel Exhaust Fluid (DEF) Inspection (00:47:00) Discussion on DEF freezing, white crud formation, and the need for regular inspection and maintenance. Platinum DEF Product (00:51:10) Introduction of Blue DEF Platinum with added inhibitor to prevent white crud formation, and the importance of using the right DEF for vehicle maintenance.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Recorded Live from MACS (Mobile Air Climate Systems Association) 2024 Training Event & Trade Show, shop owner and MACS board member Tim Iezzi discusses his family's legacy in the business and his passion for air conditioning and being a perpetual student. Tim also shares his experiences in working alongside other local shops, particularly when specialized services are required. This spirit of mutual support and knowledge exchange is what propels the industry forward, ensuring that we all benefit from shared wisdom. Tim Iezzi, MACS Board Member, Owner of Iezzi’s Auto Service, Reading, PA Show Notes
Learn More About MACS (Mobile Air Climate Systems Association): https://macsmobileairclimate.org/ Engineering School Experience (00:03:24) Tim's experience in engineering school and its impact on his problem-solving skills in the automotive industry. Specialties in the Shop (00:04:08) Tim's passion for air conditioning and electrical problems, and the significance of drivability work. Industry Collaboration (00:08:10) The value of testing and the collaboration among industry professionals for the benefit of the automotive industry. MACS Board and Industry Representation (00:11:12) The role of MACS board members in representing different sectors of the automotive industry and advocating for industry concerns. Teaching and industry events (00:19:48) Tim's involvement in teaching A/C best practices and the importance of industry events. Networking and industry support (00:23:57) Discussion about the renaissance of industry support, the value of networking, and the sophistication of the automotive industry. Future of the industry and business (00:24:28) Insights into the future of the automotive industry, potential changes in refrigerants, and the future of Tim's auto service business. The evolving automotive industry (00:27:11) Tim's positive outlook on the future of the automotive industry, the impact of technology, and the professional level of the aftermarket. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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