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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partner, NAPA Autotech napaautotech.com
Matt Fanslow discusses the importance of forming relationships with tool truck dealers. He emphasizes the benefits of sharing information and knowledge, highlighting the potential for mutual support and collaboration within the automotive industry.
Show Notes
Interactions with Tool Dealers (00:01:08) Discussion on the visits by tool dealers and the challenges in communicating needs and preferences to them. Developing Relationships (00:02:15) Importance of developing relationships with tool dealers, outside salespeople, and distributors, emphasizing the need for networking and knowledge sharing. Challenges with Tool Offerings (00:03:37) Exploration of the limitations and challenges in the offerings of tool dealers, including the lack of awareness about alternative products. Quid Pro Quo in Information Sharing (00:05:03) Discussion on the concept of quid pro quo, where information sharing with tool dealers can lead to mutual benefits over time. Challenges Faced by Tool Dealers (00:06:14) Insight into the challenges faced by tool dealers in keeping up with product knowledge. Enhancing Relationships with Tool Dealers (00:13:04) Encouragement for forming strong relationships with tool dealers, emphasizing the mutual exchange of knowledge and support. Expanding Services and Product Offerings (00:16:01) Exploration of the potential for expanding services and product offerings, including high voltage gloves and technical tools, to support the evolving needs of automotive professionals. Symbiotic Relationship with Tool Dealers (00:17:19) Emphasis on the symbiotic relationship between automotive professionals and tool dealers, highlighting the mutual benefits of collaboration.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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By Joe Marconi
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By carmcapriotto
Insights to the Vision Hi-Tech Training & Expo 2024 Class “Which Scan Tool Should I Buy?" on Thursday, February, 29, from 1pm-5pm. Our panel discusses the importance of tailoring scan tool recommendations to a technician's specific needs, including the car lines they work on, their budget, and the features they require. Don't sit on the value of seeking advice from experienced users and trainers to make informed decisions. Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador. Justin’s Previous Episode HERE. Tanner Brandt, Autodiag Clinic. Tanner’s previous episodes HERE. Scott Shotton, The Driveability Guys. Scott’s previous episodes HERE. Show Notes
Vision Hi-Tech Training & Expo: https://visionkc.com/ Which Scan Tool Should I Buy? Thursday, February 29, 2024, 1pm-5pm Importance of proper training (00:01:18) The need for proper training in understanding the capabilities and limitations of scan tools. Factors to consider when recommending a scan tool (00:04:35) Questions to ask when recommending a scan tool, including car lines, functionalities, and budget considerations. Impact of feedback on scan tool development (00:06:08) Discussion on the importance of feedback from users and the impact of feedback on the development and availability of scan tools. Remote access and networking (00:10:02) The benefits of remote access for professional tech support and peer-to-peer networking among technicians. Understanding the capabilities of scan tools (00:13:34) Discussion on the importance of understanding the capabilities and limitations of scan tools before making a purchase. Importance of Proper Training (00:19:42) The importance of proper training before investing in tools and the impact of buying from industry-connected vendors. The Value of Support (00:22:04) The significance of having support when using tools, illustrated by a story about receiving support for a scope issue. Learning Methods (00:25:30) Discussion on different training methods, with a focus on the effectiveness of hands-on and in-person training. Virtual Training Challenges (00:26:51) The challenges of virtual training and the importance of in-person training to understand diagnostic processes. Hybrid Training Approach (00:32:08) Exploring the idea of a hybrid training approach combining virtual classes and hands-on sessions for better learning. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Ever wonder how automotive shops across the country set their labor rates? It's not just about matching the shop down the road. It's about achieving your profit goals. Tom Ham discusses the labor rate tracker tool, which can be found on the Automotive Management Network. The conversation includes the variability of labor rates among different types of automotive shops and across states and the influence of location and shop type on rates. Tom shares that the tracker has grown to 3,000 shops reporting their rates, providing a more comprehensive view of the market. The episode also covers the importance of having a labor rate that reflects a shop's quality and customer trust. Find out why the labor rate tracker is a valuable tool for both shop owners and industry coaches to gauge market rates and inform business strategies. Tom Ham, Automotive Management Network. Tom’s previous episodes HERE. Show Notes
Labor Rate Tracker The labor rate tracker tool (00:01:42) Discussion of the labor rate tracker tool, its development, and its purpose in the automotive industry. Setting labor rates based on profit goals (00:03:18) Importance of setting labor rates based on individual profit goals and the process of determining labor rates. Feedback from members of the Automotive Management Network (00:08:14) Positive feedback from members of the Automotive Management Network regarding the labor rate tracker tool. Different labor rates across various types of automotive shops (00:12:32) Discussion of the variation in labor rates across different types of automotive shops, such as RV shops, franchises, transmission shops, and more. Variations in labor rates across different states (00:15:50) Observations on the differences in labor rates across states, including the correlation between labor rates and political affiliations. Mobile Repair Rates (00:17:01) Discussion about the lower labor rates for mobile repair services and the impact of weather on their business. Membership and Data Privacy (00:19:40) Details about accessing the labor rate tracker tool, membership requirements, and the privacy of members' data. Profit Structure and Labor Rates (00:21:08) Consideration of the potential value in understanding a shop's profit structure based on their labor rate and the implications for success. Cost Factors and Labor Rates (00:23:29) Discussion about the impact of rising costs, including healthcare and insurance, on the setting of labor rates. Snowbirds and Florida (00:25:22) Conversation about the history of Florida's popularity as a winter destination and the influx of seasonal residents. Future Developments of Labor Rate Tracker (00:26:48) Discussion about the planned enhancements and future developments for the labor rate tracker tool. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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