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Evening everyone!

 

I was wondering if anyone here uses Auto Shop Solutions as their website provider. Their sites look fantastic, but I want to make sure it's a worthwhile investment before taking that large of a plunge.

 

If anyone here has any information, I would be grateful!

 

Here is their link: http://autoshopsolutions.com/website-design/

 

Thanks in advance. Have a great day!

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I want to make sure it's a worthwhile investment before taking that large of a plunge.

 

 

What are you wanting to accomplish by changing your website? Are you dissatisfied with the way your site looks?

 

Are you trying to get the phone to ring? Or something else entirely?

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The main reason -I'm not excited with the SEO that my current company provides. The first few months it was great, but after a few months he stopped trying, wouldn't really keep the site updated. I also found out that most of my website is identical to other websites he had made, so there's not really that much unique content on it. And of course, I want the phone to ring because of the website.

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Here's the way to look at return on investment for any kind

of marketing.

 

If you're going to spend a thousand dollars a month, it needs

to generate five to ten thousand dollars a month in additional

trackable sales. (This number is based on a conservative net of
10-20% of gross sales.)

 

Based on that, the question becomes: On a scale of one to ten,
how good is your service advisor at converting phone calls

and walk-in's into scheduled appointments?

Then, once the vehicle is on the lift, how good is your service
advisor at selling that job and other legitimate work that may

be discovered?

NOTE: My math was incorrect and I've corrected it.


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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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