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Passing Your Business on to the Next Generation - Part 1: The Basics Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online : www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book : Download Here Click to go to the Podcast on Remarkable Results Radio

Tara Topel, Greg Buckley, and Andy Bizub discuss the applications of AI in the automotive industry, focusing on the use of ChatGPT. They share examples of using AI to update handbooks, create repair procedures, educate service advisors, and enhance the customer experience. They also discuss the challenges and potential benefits of using AI in customer-facing interactions. While AI has benefits, it should be used as a supplement rather than a replacement for human connection. Tara Topel, Topel’s Service Center Inc. Tara’s previous episodes HERE. Greg Buckley, Buckley’s Auto Care in Wilmington, and Millsboro DE. Greg’s previous episodes HERE. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Show Notes: Watch Video Episode HERE Utilizing AI to Update Team Member Handbook (00:03:18) Tara highlights the time-saving and efficiency-boosting benefits of using AI to update her team member handbook. Infusing Personal Touch into AI-Generated Content (00:04:51) The panel emphasizes the importance of adding their own personal touch to AI-generated content. Streamlining Repair Procedures with AI (00:09:15) Discussion on how AI, specifically ChatGPT, is used to generate repair procedures and streamline the process. Customizing AI-Generated Content for Consumers (00:10:07) Debate on tailoring AI-generated content to enhance value and understanding for consumers, considering the need for detailed repair procedures. Advantages and Challenges of AI in the Automotive Industry (00:17:40) Exploration of the benefits and potential challenges of implementing AI technology, including its evolving nature and impact on businesses. Refining AI-Generated Content (00:18:35) Discussion on the challenges and improvements in AI-generated content, highlighting the need for fine-tuning by coders. Leveraging Chat Bots for Personalized Content (00:19:44) Exploring the potential benefits of using chat bots to deliver personalized and accurate answers to customer inquiries, enhancing the customer-facing aspect of businesses. Creating Valuable Content with AI (00:23:20) The importance of investing effort into content creation, following guidelines, and adding personal touches to ensure valuable and beneficial content for specific locations. Personalizing Client Interactions with AI (00:27:05) The potential of using AI to personalize interactions with clients based on their preferences and profiles. Expanding Beyond Automotive Services (00:33:25) The importance of engaging with communities and utilizing AI to create interactive community pages, offering more than just automotive services. Mercedes' AI in the Cockpit (00:36:05) Discussion about the potential of AI in cars, specifically mentioning Mercedes and the concept of AI controlling various aspects of the vehicle. Balancing Reliance on AI-Generated Content (00:36:31) Emphasizing the need to strike a balance and not overly rely on AI, maintaining personal intelligence and experience in content creation. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Motivating or Demotivating? Love for the job Rigged Games Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help businesses achieve their marketing goals. A valuable lesson from this podcast is the importance of using EOS to increase accountability and collaboration within the team, which ultimately leads to more successful marketing strategies and business growth. They highlight the key elements of a successful marketing strategy, including defining the target market, identifying unique selling points, establishing a proven process, and offering a guarantee. They also stress the importance of measuring progress through the scorecard and using the Vision Traction Organizer (VTO) to create a strategic plan for the business. If you're looking to take your marketing efforts to the next level, this podcast is a must-listen! EOS and Marketing (00:00:10) The speakers discuss how EOS can improve marketing and how it is an important component for any organization. Tim Stoll's Background and Becoming an EOS Implementer (00:02:06) Tim Stoll talks about his background in the chemical industry and how he became an EOS implementer. Quarterly Conversations and Accountability (00:04:44) Brian talks about how EOS and Profit First have been the difference maker in their business and how quarterly conversations have helped them solve issues before they become big problems. Improved team alignment and accountability (00:07:18) Brian and Kim discuss how implementing EOS has allowed them to focus on their strengths and delegate tasks to their team members, resulting in improved team alignment and accountability. Defining target market (00:09:29) The speakers discuss the importance of defining a target market in marketing and how EOS helps businesses to identify their ideal customers. Three uniques (00:13:52) The concept of three uniques is introduced as a term used in EOS. The speakers do not elaborate on this concept in this segment. Defining Your Uniques (00:13:56) The speakers discuss the importance of defining what makes a business unique and how it differentiates them from competitors. The Proven Process (00:16:34) The proven process is a one-page graphic that shows the relationship between a business and its clients. It helps to build loyalty and can be used in various marketing channels. The Guarantee (00:18:52) The guarantee is a way to take objections off the table and make it easier for customers to do business with a company. In the world of auto repair, it is usually an extended warranty or a nationwide warranty program. Accountability Chart (00:21:18) The accountability chart is a tool that defines who is responsible for what in an organization, beyond titles and positions. The marketing function is a key part of the chart, and its accountabilities depend on the company and industry. Meeting Pulse and Scorecard (00:25:26) The EOS system includes a meeting pulse that reduces the number of meetings while increasing productivity. The scorecard measures activity, not just results, and provides automatic accountability for achieving goals. The scorecard includes measures such as the number of pieces of content produced, the growth of a private Facebook group, and the number of leads coming in. Weekly Scorecards (00:29:05) The speakers discuss the benefits of using weekly scorecards to track marketing numbers and trends, and how it helps make data-based decisions. Rocks (00:31:48) The speakers explain what rocks are in EOS, which are 90-day goals that help businesses focus on important things to accomplish both at the company and personal level. Access to Implementer (00:34:41) The speakers emphasize the importance of having access to an EOS implementer in between sessions, and how they can help with questions and provide tools to use. Implementing EOS (00:35:56) The speakers discuss the benefits of hiring an EOS implementer for businesses and how it can improve team alignment and accountability. The Vision Traction Organizer (00:37:55) The Vision Traction Organizer is a two-page strategic plan that is revisited every quarter to ensure it is still relevant. The eight questions that are answered on the organizer are discussed. Ten-Year Target (00:41:41) The speakers discuss the difficulty of coming up with a ten-year target and the importance of having a big, inspiring goal that can be communicated to employees. They share their own ten-year target of being known as the best auto repair marketing company in America. Creating a Three-Year Picture (00:43:46) The speakers discuss the importance of creating a three-year picture for a business, including revenue and profit targets, and how it helps with team alignment and achieving goals. Defining Quarterly Rocks (00:48:07) The speakers explain the concept of "rocks" in EOS, which are 90-day goals that help businesses achieve their yearly and three-year targets. They discuss how rocks can be used in marketing, such as building a podcast studio or creating videos, and how they help with accountability and getting things done. Benefits of EOS for Marketing (00:49:58) The speakers discuss how EOS can benefit marketing efforts, including setting marketing goals and budgets, and how it helps with team alignment and accountability. They also mention how EOS can be implemented in the automotive industry and how to find an EOS implementer. Finding the right EOS Implementer (00:50:56) The importance of finding an EOS Implementer that fits well with the business owner and their team. First step to implementing EOS (00:51:56) Advice on the first step for an automotive repair shop owner interested in implementing EOS: call an EOS Implementer for a conversation and a 90-minute meeting. Passion for EOS (00:53:40) The hosts express their passion for EOS and how it has helped their business. How To Get In Touch with Tim LinkedIn - https://www.linkedin.com/in/timstoll3/ Email - [email protected] Website - https://www.eosworldwide.com/tim-stoll How To Get In Touch with Shop Marketing Pros Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE Click to go to the Podcast on Remarkable Results Radio

Jeff Mont, owner of JJ's Auto Service Center and Jeremy Glassco, founder of App Fueled, discuss the benefits of using apps in the automotive industry. Apps can be a valuable tool to engage with customers and increase customer loyalty. By offering valuable benefits and discounts, shops can make it worth their customers' while to give their time and attention to their business. JJ shares his experience using App Fueled for his shop's app, which includes a 10% discount on all purchases and a 5% rebate up to $50. He notes that the app has helped increase his shop's average repair order by 15-16%. Jeff Mont, JJ's Auto Service Center, Waldorf, MD. Jeremy Glassco, Founder, App Fueled Show Notes Watch Full Video Episode JJ's Experience with App Fueled (00:03:20) Jeff Mont (JJ) talks about his experience using App Fueled for his auto repair shop's app and how he wanted to be different from other shops. Great Teachers are Students (00:07:45) Jeremy Glassco and JJ discuss their mutual learning from each other Benefits of an App for Auto Repair Shops (00:08:44) Jeremy and JJ discuss the benefits of having an app for auto repair shops and how it can help build a connection with customers. The Psychology Behind Apps (00:15:47) Jeremy Glassco discusses the psychology behind apps and how they get customers to give their time and space on their phone. He explains how apps can change the paradigm and make it more convenient for customers to come back to the shop. Benefits of the App (00:18:11) Integrating the app into the sales process and how to offer discounts and rebates to members. The app has increased their average revenue per order by 15-16%. Intimacy and Customer Commitment (00:23:48) How apps can create intimacy with customers and encourage commitment to return to the shop. Premium Retail Price and Membership Discounts (00:25:01) The concept of premium retail pricing and how it differs from membership discounts, using Target's Redcard as an example. App Features and Customer Engagement (00:28:57) How the app can engage customers through push notifications, coupons, and recall alerts, and how it can be used to manage multiple cars. The Importance of App Functionality (00:30:49) How Apple and Google are improving search functionality on phones to make it easier to find apps. Gamification of Apps (00:32:14) The importance of making an app engaging and fun for customers. They talk about the "stars program" and how it can be used to disrupt customer behavior. Referral Codes and Affiliate Marketing (00:34:26) The referral mentality and how it can be used to reward affiliates. Jeremy's Gratitude for Chris Cloutier at Auto Flow (00:38:44) Jeremy expresses his gratitude for Chris Cloutier at Auto Flow and his developer team for reigniting his passion for the industry. JJ's Success with App Fueled (00:40:20) JJ expresses his gratitude for the people who have helped him develop his business, and how App Fueled has differentiated his shop in his town. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. To take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind Are you an auto repair shop owner feeling stuck in a "fishbowl" with no way out? Coach Chris Cotton from Auto Fix Auto Shop Coaching has helped over 500 shops across the country and has rarely encountered a situation that he hasn't seen or coached around. In his podcast, "The Weekly Blitz," he shares insider knowledge, industry developments, and practical business strategies to help shop owners see the bigger picture. The most valuable lesson from this podcast is the importance of making small incremental changes in an auto repair shop to have a significant impact on the business. Cotton shares success stories of shops that have gone from consistently losing money to making a profit by refining their processes and increasing their productivity. He also emphasizes the importance of having a good shop management system that is cloud-based and does a digital vehicle inspection. Cotton encourages auto repair shop owners to seek help and not be limited by their "fishbowl" mentality. He believes that any shop in any area can achieve success with the right direction and help. So, if you're an auto repair shop owner looking to improve your business, tune in to "The Weekly Blitz" and take the first step towards success. National and Regional Averages [00:02:20] Coach Chris Cotton shares data on national and regional averages for various metrics in auto repair shops, including return on investment, gross profit, net profit, technician productivity, and more. Getting Out of the Fishbowl [00:01:02] Coach Chris Cotton discusses the common problem of auto repair shop owners feeling stuck in their "fishbowl" and how to help them see the bigger picture and improve their businesses. Case Study from a Shop in California [00:02:20] Coach Chris Cotton teases a case study from a shop in California with a surprising ending, to be covered in episode #121. Small Changes, Big Impact [00:12:03] Coach Chris Cotton discusses how small incremental changes can have a huge impact on an auto repair shop's business, with examples of a shop going from losing money to making a profit. Marketing and Branding with Shop Marketing Pros [00:14:26] Coach Chris Cotton recommends Shop Marketing Pros for auto repair shop marketing and branding, and shares how they helped a shop increase their car count. Profitability and Upside [00:19:05] Coach Chris Cotton shares success stories of auto repair shops in South Texas, East Coast, SouthWest and West Coast all with increased profitability and upside realized through small tweaks and process improvements. Don't forget to rate and review us! Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency Click to go to the Podcast on Remarkable Results Radio

A new build in 4 months? How did Bill DeBoer do it?! When his father suggested knocking down an office building and building a shop in its place, Bill didn't hesitate. He took charge of the project, handled the financing, and oversaw the construction. This podcast episode is filled with insights on fleet management, business strategies, and the importance of having a reliable network of professionals. Bill DeBoer, DeBoer’s Auto Sales & Service. Listen to Bill’s podcast episodes HERE. Watch Full Video Episode “Profitable Fleet Management for Small and Medium Businesses” Bill Deboer [RR 831] freefleetbook.com (00:00:42) Building Bill's Dream: A Look into the Construction (00:01:17) From Office to Shop: The Decision to Knock Down and Rebuild (00:06:24) Expanding Horizons: Opening a Satellite Shop for Increased Capacity (00:08:02) Growing Pains: Weighing the Options of Expanding or Relocating (00:08:42) Planning Ahead: Long-Term Strategies for Business Owners in Their Sunset Years (00:12:48) Time Flies: A Fascinating Time-Lapse of the Construction Process (00:15:20) Designing Success: Layout Plans for the New Auto Sales and Service Business (00:16:49) Securing the Future: Financing the Project and Converting to a Conventional Mortgage (00:18:05) Giving Back: Fundraising for Benny's Bodega, a Community Organization Helping Those in Need Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Have you ever wondered how different businesses face similar challenges? Join Barry Barrett, a certified Entrepreneurial Operating System (EOS) implementer and business consultant, and Jeremy Bates, the president of Bates Security. They discuss the importance of culture, family, and implementing the Entrepreneurial Operating System (EOS) in their businesses. The key takeaway? Building a strong culture and surrounding yourself with quality people can lead to long-term success and employee retention. Jeremy Bates, President, Bates Security. Barry Barrett, a Certified EOS Implementer. As an EOS Implementor in his company, Business With Purpose, brings dedicated support to Leadership and Sales teams in all types of organizations, helping them structure the six key components of their business to make it operate with the best processes for their specific industry, using the EOS Model. Listen to Barry’s other episodes HERE. Show Notes Watch Full Video Episode Barry Barrett Contact Info EOS: Entrepreneurial Operating System Podcast Series with Barry Barrett Similar Challenges Faced by Different Businesses (00:02:10) Discussion on how different businesses, including automotive repair and security, share similar challenges. Success of a Family-Owned Business (00:08:15) The importance of hard work and earning trust in creating a successful family-owned and operated business. Implementing the Book "Traction" (00:10:05) The decision to hire a professional to successfully implement the concepts from the book "Traction" in their business. Working Together and Push-Pull Dynamics (00:12:56) The dynamic between Jeremy and Barry, their similarities, and how they push and pull each other to achieve success. The Impact of Implementing EOS (00:18:06) Discussion about how implementing EOS has helped the business grow and gain clarity. Being Both the Integrator and the Visionary (00:19:00) Exploring the possibility of being both the integrator and the visionary in a business. The Importance of EOS in Making Key Moves (00:20:07) Highlighting how EOS has helped the business make important decisions and moves more quickly. Building a Great Company and Enabling Personal Success (00:26:45) Discussion about the importance of building a great company while enabling personal success, with examples of success stories from team members. Training Technicians and Core Values (00:27:46) Exploration of how the security business trains technicians and the importance of having core values in place to prevent prima donnas. Challenges in the Security Industry (00:33:37) Comparison of the challenges faced in the security industry, including dealing with DIY systems and the complexity of installing large-scale security systems. Importance of Security and Reliability in the Automotive Aftermarket Industry and the Security Business (00:35:30) Discussion on the importance of security and reliability in the automotive aftermarket industry and the security business. The Significance of Security Systems for Residential and Business Properties (00:36:29) Discussion on the significance of security systems for residential and business properties, including fire systems and video monitoring. The Benefits of Implementing EOS in Businesses (00:37:40) Exploration of the benefits of implementing an operating system like EOS (Entrepreneurial Operating System) in businesses, and the value of hiring an implementer. The Value of Quarterly Meetings and Implementers (00:43:19) Discussion about the importance of quarterly meetings and the role of implementers in business growth. Stagnation vs. Acceleration in Business Growth (00:44:12) Exploring the need for an implementer in a business that wants to accelerate growth, and the possibility of needing a new implementer if growth is stagnant. Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Shop owners Jimmy Alauria, Joe Hanson, and John Gustafson share their strategies and tactics for achieving exceptional success. The most valuable lesson? The importance of having a strong team, setting goals, and monitoring key performance indicators to achieve success. They emphasize the need for attention to detail, accountability, and hiring the right people, empowering them to lead and demonstrating commitment to the purpose and core values of the business. Tune in to learn more about how to achieve success in this industry! Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE. John Gustafson, Gustafson Brothers, Huntington Beach, CA. John’s previous episodes HERE Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE Show Notes: Watch Video Episode HERE The Importance of Staffing (00:03:04) Jimmy and Joe discuss the importance of having a full team to run the operation and how adding key pieces to the office, such as a parts manager and a service manager, helped them grow their business. The Role of Culture in Business Success (00:05:30) The importance of having a top culture and how it is the umbrella that everything works under. They emphasize the need for a competitive, positive, and teamwork-oriented culture. Managing by Statistics (00:07:11) Jimmy explains the importance of managing by statistics and how posting graphs and statistics can help motivate the team to improve and keep score. He emphasizes the need for a competitive nature in the team and the importance of keeping track of personal sales, efficiencies, and hours. Weekly meetings and KPIs (00:08:38) The importance of weekly meetings and key performance indicators (KPIs) in tracking trends and setting goals for their shops. Leadership and accountability (00:09:46) Holding both employees and owners accountable for meeting goals and contributing to the success of the shop. Selecting leaders (00:13:16) How leaders in their shops are selected based on their demonstration of the company's purpose and core values, as well as their ability to gain the respect of their peers. They also draw parallels to their experiences with leadership in sports. Training and Self-Discipline (00:17:01) Jimmy and Joe discuss the importance of training and self-discipline in leadership and management roles. Marketing Strategy (00:20:11) The importance of having a marketing strategy and investing in it to grow the business. Numbers Game (00:22:47) Joe explains how having a plan and using math to calculate the number of customers needed to hit revenue goals is crucial for success. Building Customer Base (00:24:38) Importance of growing customer base and hiring a support consultant for social marketing. Financial Disciplines (00:27:10) The importance of pro forma and daily reports in achieving financial success, with examples from successful shops. Big Business Attitude (00:33:23) Discussion on how to run a much bigger business and all-inclusive with people, backing oneself out and putting other people in charge mentality. Creating Groups within Our Group (00:34:20) Creating teams within the organization, with a production team and a manager over that production team, and a sales team with a service advisor and a customer service rep. Unleashing Responsibility to the Team (00:36:16) The importance of being the visionary of the company, where to go and how to get there, and unleashing the responsibility to the team. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

In this two-part episode of Business by the Numbers, Hunt delves into passing your business on to your children. In Part 1, he explores the key factors that can either strengthen or strain your family relationships during this process. Hunt shares valuable insights and personal experiences to guide you through this important transition, such as; • The Power of Communication: why open lines of communication are vital to ensure that everyone involved is on the same page. • Crafting a Solid Plan: Learn from Hunt's observations of successful cases and avoid common pitfalls. The importance of creating a comprehensive plan and, more importantly, sticking to it. • Striking the Right Balance: Finding equilibrium between securing your retirement and not overwhelming your children with unplanned responsibilities can be challenging. Hunt offers advice to navigate this delicate balance while safeguarding both your financial future and your children's well-being. Stay tuned for Part 2, where we'll delve deeper into the financial aspects of this journey. Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online : www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book : Download Here Click to go to the Podcast on Remarkable Results Radio

The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook. Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership. Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators. Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals. ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide. Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community. ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships. Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts. Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family. ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners. Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart. Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners. ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event. Resources Website - asog.site FB group - https://www.facebook.com/groups/AutoShopOwnersGroup/ FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/ How To Get In Touch with Shop Marketing Pros Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Coming from you, so very humbling. And you keep up your strong efforts with Elite to help Advance the Aftermarket. All the best.

Thanks, Joe, and you have helped change lives in our industry as a top business coach.. Since Tom is a close friend, I felt that his story can resonate with many shop owners who are hesitant to change their life. To flip it upside down for the positive. This happened to Tom at 60 years old, and regrets not having done it years ago. As a friend, I did so much to urge him, but ultimately he had to do it on his own for his own reasons. As we all say Tom had that look-in-the-mirror moment and made a decision to effect great change in his company and life.

Lisa Foshee, Senior Vice President of Government Affairs and General Counsel for the Auto Care Association, discusses the recent letter from the National Highway Traffic Safety Administration (NHTSA) instructing auto manufacturers not to comply with the data access law in Massachusetts. This letter has caused concern for those advocating for the right to repair legislation, as it could hinder progress. But why is the right to repair legislation so important? It allows car owners to have access to the same diagnostic and repair information that dealerships have. This means that car owners can choose where to get their car repaired, and not be forced to go to a dealership for repairs. Lisa Foshee, Senior Vice President of Government Affairs and General Counsel of the Auto Care Association. Lisa's previous episodes HERE Show Notes Watch Full Video Episode Advocacy, Action, and the Future of Right to Repair [RR 857] repairact.com. autocareadvocacy.org Update on NHTSA Letter (00:01:23) Lisa Foshee discusses the recent letter from NHTSA instructing auto manufacturers not to comply with the data access law in Massachusetts, and the response from Senators Warren and Markey. Right to Repair Legislation (00:05:10) The importance of right to repair legislation, including the recently introduced Right to Equitable and Professional Auto Industry Repair (REPAIR) Act, and the need for the National Highway Traffic Safety Administration to develop cybersecurity standards and guidelines. National Rule or Law on Autonomy (00:08:51) The need for a national rule or law on autonomy, and the role of NHTSA in implementing it. The Letter from NHTSA (00:11:13) Lisa Foshee and the host discuss the recent letter from the National Highway Traffic Safety Administration (NHTSA) instructing auto manufacturers not to comply with the data access law in Massachusetts. Importance of Right to Repair Legislation (00:12:12) The importance of right to repair legislation and urge listeners to sign the petition for the Repair Act. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced: 30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88 AutoOps Link: https://www.autoops.com/ Are you an entrepreneur looking to improve your time management skills and grow your auto repair shop? In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching interviews Steven Fafel from AutoOps, who shares valuable insights on the benefits of online scheduling. Steven emphasizes the importance of online scheduling in the automotive industry, noting that it saves time for both customers and shop owners. He also highlights the importance of mobile technology in online scheduling, as customers want to be able to book appointments on the go. Additionally, the speakers discuss the importance of managing phone calls efficiently and delinking time from the shop to ensure growth. If you're looking to improve your time management skills and streamline communication in your auto repair shop, this podcast episode is a must-listen. Tune in to learn from the experts and take your business to the next level. Don't forget to rate and review us! Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency Click to go to the Podcast on Remarkable Results Radio

Do you find yourself making excuses not to hire a business coach? Tom Sciortino shares his experience with coaching and how it has helped him make changes in his business, resulting in an increase in average ticket and KPIs. He emphasizes the importance of seeking help and not waiting around for things to change, and encourages young people in the industry to seek guidance and coaching. Listen to this episode to learn how coaching can help you identify blind spots, gain a different perspective on your business, and prepare for the future. Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE Watch Full Video Episode Benefits of Hiring a Business Coach (00:01:32) Tom shares his experience of hiring a business coach and how coaching has changed over the years. Learning from a Business Coach (00:05:04) Tom compares hiring a business coach to getting an MBA at 60 years old. He talks about how he is learning more now than ever before and how it is important to keep up with the changing landscape of the automotive industry. Importance of Adapting to New Technologies and Marketing Strategies (00:05:51) Carm and Tom discuss the importance of adapting to new technologies and marketing strategies in the automotive industry. Young People Seeking Help (00:08:14) The benefits of seeking help from a business coach for young people in the automotive industry. Staff Buy-In (00:09:17) The importance of bringing staff along and showing them the benefits of changes made with the help of a business coach. Choosing the Right Coach (00:14:02) The process of choosing the right coach and the importance of compatibility and focus on specific priorities. Limiting Schedule (00:16:47) Tom's coach advised him to slow down and limit his schedule, which resulted in an increase in average ticket and KPIs. Limiting Waiters (00:18:29) Tom's coach also suggested limiting the amount of waiters to reduce pressure on the service rider and technicians, which led to a trend of customers dropping off their cars instead of waiting. ADAS Equipment (00:19:51) Tom trained two employees to do his ADAS calibrations and attended a training session to network with other interested shops. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Stan Stokes, Founder & CEO of Iron Fist Marketing Consultants Show Notes Watch Full Video Episode The New Frontier of Call Conversion Rates – Stan Sokes [RR 734] Using AI to Analyze Phone Calls (00:03:06) Bill Nalu talks about how he met Stan Stokes and how they worked together to analyze phone calls using AI to improve customer relationships and sales. Understanding Guest Experience and the Role of Consultants (00:05:49) Bill Nalu discusses the importance of understanding the guest experience and the role of consultants in helping businesses improve their marketing and customer service strategies. Operationalizing the Data (00:08:25) Bill Nalu explains how Iron Fist Marketing Consultants helped him audit phone calls and measure compliance. Personality Assessments (00:12:10) Bill Nalu and Stan Stokes discuss the importance of using inherent trait assessments to determine if a person is the right fit for a position. They explain how these assessments can help align team members with their strengths and weaknesses. The Importance of Understanding the Guest Experience (00:19:46) Bill Nalu discusses the importance of understanding the guest experience and the role of consultants in helping businesses improve their marketing and customer service strategies. Teaching AI to Learn Customer Scripts (00:23:25) Bill Nalu and Stan Stokes discuss the challenges of teaching AI to learn customer scripts and the role of consultants in interpreting data for businesses. Guest Experience Training (00:25:36) Discussion on how Iron Fist Marketing Consultants customize training for service advisors based on data points and how they measure improvement. Leveraging Data (00:32:31) Importance of leveraging data to identify problems and improve customer experience, including measuring appointment show rates and clarifying directions. Client Experience Officer (00:30:44) Discussion on the role of a CXO (Client Experience Officer) in improving customer relationships and how small businesses can implement this position. Auditing the Guest Experience (00:37:18) The importance of auditing the guest experience and measuring it against industry standards to improve customer relationships. The Future of Customer Service (00:36:17) The danger of losing human interaction in customer service and the potential for automation in the future. Improving Customer Experience (00:38:16) The importance of assessing team strengths, identifying training needs, and measuring results to improve guest experience and increase marketing ROI. Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This week Hunt discusses the influence of rising interest rates on shop owners' business expansion decisions. • The recent decision by the FED regarding interest rates and the anticipated trajectory for the rest of the year. • What kinds of shifts in the current market have taken place for buying and selling shops, and how will these changes affect business owners? • Besides interest rates, what other pressing challenges do borrowers face in today's banking landscape? • Taking all factors into account, does it still makes sense to consider purchasing a second location? What impact can this have on your decision-making process? Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online : www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book : Download Here Click to go to the Podcast on Remarkable Results Radio

As technology continues to advance, it can be difficult for businesses to keep up with the latest tools and updates. This is especially important as it directly affects the quality of service provided to customers. Our panel discusses the challenges of keeping up with technology and shared their tips for staying ahead of the curve. They discuss the need for specialization, individualized training, and networking to solve problems and keep up with new tools and updates. Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE. Chris Chesney, Training and Organizational Development, Repairify. Chris’ previous episodes HERE Keith Perkins, L1 Automotive Training, Listen to Keith’s previous episode HERE. Show Notes: Watch Video Episode HERE Specialization and networking (00:04:02) The panelists discuss the need for specialization and the difficulty of trying to do everything within one's own business. They also emphasize the importance of networking and building relationships with other professionals in the industry. Specialized Training (00:11:51) The need for specialized training for technicians and the importance of catering to different learning styles. Networking and Building Relationships (00:15:24) The panel emphasizes the importance of networking and building relationships with other professionals in the industry, and the need for technicians to engage in networking as an outside resource. Creating Local Networks (00:17:25) The need for creating local networks for technicians to get together and talk about their trade, and how shop owners and trainers need to drive this direction. Identifying deficiencies (00:19:13) The importance of recognizing where there are deficiencies in their knowledge and seeking out training or help to address those gaps. Creating a diagnostic network (00:22:09) The panelists discuss the idea of creating a separate slack channel for technicians within a company to share knowledge and help each other troubleshoot. Hiring for critical thinking skills (00:24:27) The importance of hiring individuals with good critical thinking skills and a willingness to learn, rather than just hiring based on technical expertise. Budgeting for Scan Tools (00:27:14) Budgeting for scan tools and researching which tools to buy. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience. Auto Ops aims to provide an enhanced scheduling experience that sets shops apart and attracts more customers. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. The Creation of AutoOps (00:01:23) Steven talks about the creation of AutoOps, an online scheduling tool that integrates with shop management software. The Importance of Integration and Customizability (00:03:00) The conversation touches on the importance of integration, availability, capacity, and customizability in creating a frictionless scheduling experience. Enhancing the Scheduling Experience (00:06:04) Steven discusses how AutoOps creates an engaging experience for customers by pulling their information into the tool and customizing reminders for drop-offs and waiters. User Experience (00:07:55) Discussion on the benefits of AutoOps' integration with client information and the frustration of repetitive form filling. Importance of Online Scheduling (00:10:45) The importance of online scheduling for all ages and the ease of use for customers on a shop's website. Enhanced Customer Conversion (00:15:30) AutoOps' focus on enhancing customer conversion and the importance of providing the best opportunity for customers to schedule appointments. Phone Skills and Online Scheduling (00:16:03) Discussion on the importance of online scheduling in bypassing poor phone skills and providing a great customer experience. Tracking Marketing with AutoOps (00:17:45) The benefits of using AutoOps in tracking marketing all the way through the scheduling process to the sale. Expanding Integrations and Future Features (00:22:10) AutoOps' current and future integrations with shop management systems and the upcoming feature of recommending declined work to customers. Marketing Benefits (00:24:57) The marketing benefits of using AutoOps, especially for shared Shop Marketing Pros clients. Upcoming Events (00:25:46) Auto Ops' plans to attend popular events such as ASTE and AAPEX, as well as smaller events in Pennsylvania and Tennessee. Resources Website - https://www.autoops.com/SMP How To Get In Touch with Shop Marketing Pros Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

The Lottery Unexpected Bill Emergency Funds Credit Cards Tool Allowances Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Lance Wiggins, Executive Director of ATRA (Automatic Transmission Rebuilders Association), discusses the importance of training in transmission diagnostics and the evolving relationship between automotive and transmission shops. He also discusses ATRA's chapters, which encourage training and communication among members, and the association's upcoming national training event. The most significant benefit of training attending events like the ATRA Powertrain Expo is the networking that takes place. The buzz and conversations that happen between attendees are invaluable and cannot be replicated on social media platforms like Facebook or Instagram. So, rev up your knowledge and invest in yourself by attending training seminars. By doing so, you will provide the best possible service to your customers and stay ahead of the competition. Lance Wiggins, Executive Director, ATRA. Show Notes The Importance of Transmission Diagnostics (00:01:24) Lance Wiggins explains the integration of transmission and engine modules. Keeping Customers Cradle to Grave (00:05:33) Lance Wiggins emphasizes the importance of keeping customers cradle to grave and the symbiotic relationship between automotive shops and transmission shops. Importance of Training (00:07:35) The importance of training for technicians, especially in engine and transmission diagnostics. ATRA Chapters (00:09:33) Lance explains what ATRA chapters are and how they function, including their role in organizing training seminars and events. Building Relationships through Training (00:14:50) Lance emphasizes the importance of building relationships with customers and training professionals, and how it can benefit the shop owners and technicians. Investing in Yourself (00:19:02) Lance shares his son's thought process of investing in himself by purchasing tools, and how it applies to the automotive industry. Choosing the Right Scan Tool (00:20:25) Lance discusses the complexity of choosing the right scan tool for different types of diagnostics and reprogramming. ATRA Conference (00:22:07) Lance talks about the ATRA conference in Nashville, Tennessee, and the importance of networking and attending training classes. Honorable and Professional Business (00:26:19) Carm and Lance discuss the importance of creating a positive culture in the automotive industry and the need for a strong team to provide reliable transportation to customers. Shortage of Qualified Technicians (00:28:17) Lance talks about the shortage of qualified technicians in the automotive industry and the need to attract younger people to the profession through training programs in universities. Importance of nurturing young technicians (00:29:04) Lance Wiggins emphasizes the need to bring in young technicians and nurture them to grow their potential. Expectations and work ethic of young technicians (00:30:03) Carm Capriotto and Lance Wiggins discuss the high expectations of some young technicians and the importance of having a good work ethic. ATRA's consumer website and services (00:33:41) Lance Wiggins talks about ATRA's consumer website, shop finder, and transmission rebuilding and diagnostic services. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced: 30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88 In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching talks about his recent trip to the Sunrise Training Expo in Phoenix, Arizona. He shares insights on various topics related to auto repair shop management, including service advisor best practices, using technology to increase efficiency and productivity, and new products and apps for technicians, service advisors, and customers. He also discusses his experience moderating the owner's round table, where they had a great conversation on various topics such as inflation, the economy, and productivity. Finally, he encourages attendees to stay for the entire event and take advantage of all the opportunities available. BG Booth [00:02:43] Coach Chris Cotton talks about his visit to the BG booth at the Sunrise Training Expo and the new products and apps they offer. Service Advisor A to Z Class [00:05:35] Coach Chris Cotton discusses the Service Advisor A to Z class he taught at the Sunrise Training Expo, covering topics such as service advisor best practices, daily responsibilities, and effective communication. Managing Expectations and Using Technology [00:07:20] Coach Chris Cotton talks about managing expectations and using technology to make service advisors more efficient and productive. Owner's Round Table [00:09:23] Discussion on inflation, economy, productivity, and the issue of being booked weeks in advance. Employee Handbooks and Cell Phone Usage [00:10:18] A comment from a 50-year industry veteran on cell phone usage and the importance of being productive. Importance of Staying for the Whole Event [00:11:10] Encouragement to stay for the entire event, including the owner's round table, and take advantage of all the opportunities. Don't forget to rate and review us! Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae An episode of CAMP referenced by Chris. Industry coaches talking about the value of training and expos. https://bit.ly/3NyHYnI #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair Click to go to the Podcast on Remarkable Results Radio

Bill Nalu, owner of Interstate Auto Care in Michigan, shares his "Why Much" philosophy, which advocates for a more nuanced approach to pricing that involves training, coaching, and consultation to understand the context of each customer's needs and provide a personalized value proposition. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Watch Full Video Episode HERE The Impact of Friendship (00:03:00) Carm and Bill reflect on their friendship and how they have impacted each other's lives and businesses. Learning to say thank you (00:08:11) Carm and Bill discuss the importance of showing appreciation and learning to say thank you when receiving compliments. Why Much? (00:10:26) Bill introduces the topic of "Why Much?" and explains how being the most expensive option in town does not necessarily mean being the most expensive for the customer. The importance of context (00:13:44) Bill introduces the concept of saying "yes in a no" to customers asking for prices over the phone. Transactional Gravity (00:15:59) Bill and Carm discuss the importance of believing in the value proposition of auto repair shops and avoiding transactional barriers with customers. Vetting Customers (00:19:24) Bill explains the importance of vetting the person who has been taking care of a car before buying it and training customers to vet service providers before asking for prices. Supplier Relationship (00:22:01) Carm and Bill discuss the importance of developing a partnership between shop owners and suppliers and the need for an exchange of information on both sides to stay successful in business. Self-Respect in the Auto Industry (00:23:21) Bill and Carm discuss the importance of self-respect in the auto industry and how it affects personal and professional relationships. Setting Boundaries (00:24:08) Bill shares a lesson he learned from a friend about setting boundaries and prioritizing family time. The Power of Questions (00:27:55) Bill and Carm discuss the importance of asking the right questions to help customers understand the value of auto repair services beyond just the price. The Courtship of "How Much" (00:30:54) Bill Nalu discusses the inappropriateness of starting a conversation with a customer over the price of something and compares it to dating. Teaching Diplomacy (00:33:36) Bill Nalu talks about the importance of diplomacy in business and how it can help shop owners reach the next level. Character Building Business (00:32:21) Bill Nalu shares how his father's career in the FBI taught him to judge character and how it applies to the auto repair industry. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio