328ijunkie

Hey! Coming from the atlanta area, youre not charging enough in many respects. How productive is your tech? 25/hr seems like alot, depending on how good he is. Most dealer techs dont make that. We have charged 75/hr for labor before and are now up to 95/hr. BMW dealers charge ~140 so were still in expensive. Having an extremely low labor rate also brings in a lot of 'hagglers' or customers you dont want at the end of the day. You need to gear more towards people that 'want' to fix their cars, not 'have' to. Although youre more general service across all marks it may be advantageous to narrow your scope to differentiate yourself, IE Japanese cars, american, european, etc. We do strictly BMWs and with that there is somewhat of a BMW community that 'chats' alot more about the specific shops they like to frequent and getting in that 'list' can be a marketing plus all by itself.

Duplicate post.

Heey Guys, Im Dave Markert and I own Markert Motor Works in north east Atlanta, Weve been in business for about 3 years and are looking to learn how to grow and revise our processes and business practices. We specialize in BMW's