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The Technician Shortage Is Our Fault, And It's Time We Own It

By Joe Marconi in Joe's Blog
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The Technician Shortage Is Our Fault, And It's Time We Own It
Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not?
Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
Have We Pushed Technicians Away?
Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down?
I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round, in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay.
Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?
Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job.
The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless.
Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.

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Your Shop Might Need Marriage Counseling: Fixing Communication in Auto Repair [RR 1087]
By carmcapriotto

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Recorded live at VISION 2026, host Carm Capriotto and Matt Fanslow explore how lessons from marriage counseling can improve communication in auto repair shops.
The core discussion centers on Matt’s article for NAPA Auto Care's Insight Magazine, “Your Shop Might Need Marriage Counseling,” and the industry’s gap in soft skills. His central argument is simple: most automotive professionals were never taught effective communication or soft skills. In the past, shop culture often relied on public criticism or shame to correct mistakes. Today, that approach backfires, especially for younger technicians, who are more likely to disengage or “quietly quit” in that kind of environment.
Matt proposes a different approach: applying communication techniques commonly used in therapy to everyday shop interactions.
Drawing from the Gottman Institute, Matt outlines common communication pitfalls: criticism, contempt, defensiveness, and stonewalling, and how they show up daily in shop environments.
Key solutions include:
Validating feelings, especially with anxious customers Coaching without shame, addressing mistakes privately with support Seeking outside perspective, using coaches or therapists to uncover blind spots
Finally, both Carm and Matt challenge the stigma around seeking outside help. They encourage shop leaders to work with coaches, counselors, or therapists to uncover blind spots and improve their leadership approach. Far from being a weakness, asking for help is framed as a sign of strength and self-awareness.
The goal isn’t to turn shops into therapy sessions; it’s to make small, intentional changes in how people communicate every day. The payoff? Fewer emotional blowups, stronger team culture, and customers who feel safe, heard, and respected.
Download Matt Fanslow's Full Article: https://remarkableresults.biz/download/45724/?tmstv=1775829579
VISION Hi-Tech Training and Expo: https://visionkc.com/
Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast: https://mattfanslow.captivate.fm/
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm Click to go to the Podcast on Remarkable Results Radio
Episode 245 - Why Shop Owners Need a Plan Beyond Fixing Cars With Cecil Bullard
By Changing The Industry

Episode 245 - Why Shop Owners Need a Plan Beyond Fixing Cars With Cecil Bullard
Talk It Out: Fixing Broken Communication in Your Auto Repair Shop [E215] - Chris Cotton Weekly Blitz
By carmcapriotto

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
To listen to more episodes, make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the essential topic of communication within auto repair shops, offering a wealth of practical strategies that shop owners and their teams can implement right away. Chris emphasizes that effective, transparent communication among technicians, service advisors, owners, and customers is the cornerstone of a successful auto repair business. He explains how fostering open dialogue not only streamlines workflow and reduces costly errors, but also leads to higher shop performance, increased revenue, and stronger relationships built on trust.

Throughout the episode, Chris shares a variety of actionable tips designed to address common communication challenges faced by auto repair shops. He highlights the importance of holding daily huddles to keep everyone on the same page, maintaining thorough and accurate documentation to ensure nothing falls through the cracks, and proactively educating customers about their vehicle needs to prevent misunderstandings and avoid lost sales opportunities. Chris also discusses how empowering staff to ask questions and clarify information can create a more collaborative and supportive work environment.

Sponsored by Shop Marketing Pros, this episode is packed with valuable insights and real-world examples that demonstrate the tangible benefits of improving communication at every level of your shop. Whether you’re looking to strengthen your team, enhance customer satisfaction, or drive business growth, Chris’s expert advice provides a clear roadmap for achieving your goals through better communication. Don’t miss this must-listen episode if you’re ready to take your shop’s performance and customer relationships to the next level.

Introduction and Sponsor Message (00:00:07) Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor, Shop Marketing Pros.

Series Recap and Episode Topic Introduction (00:01:18) Recaps previous episodes and introduces the focus on fixing broken communication in auto repair shops.

The Impact of Poor Communication (00:02:32) Explains how poor communication affects shop performance, KPIs, and overall business success.

Communication and Average Repair Order Example (00:03:35) Illustrates how unclear communication leads to lost sales and missed opportunities using repair order scenarios.

Technician Documentation Issues (00:04:40) Discusses vague technician notes and the importance of clear, detailed documentation and photos.

Advisor-Customer Communication Breakdown (00:05:56) Explains how lack of urgency and explanation from advisors can result in customer distrust and missed repairs.

Importance of Written Records (00:07:01) Stresses the need for written documentation of recommendations and declined services for accountability.

Where Communication Breaks Down (00:08:02) Identifies key breakdowns: tech-to-advisor, advisor-to-customer, and owner-to-team communication.

Advisor to Customer: Educate, Don’t Sell (00:09:21) Advises on educating customers with clear explanations, analogies, and visuals instead of technical jargon.

Owner to Team: Setting Expectations (00:10:25) Highlights the owner’s role in setting clear expectations and maintaining regular, positive communication.

Daily Huddles and DVI Protocols (00:11:26) Recommends daily team meetings and standardized digital vehicle inspection (DVI) processes for clarity.

Feedback Loops and Weekly Meetings (00:12:36) Suggests using feedback loops and weekly meetings to reinforce communication, review KPIs, and coach staff.

The Value of Communication as a Business Tool (00:13:42) Emphasizes that communication is a critical business tool, not just a soft skill, and outlines its benefits.

Call to Action and Closing Remarks (00:14:48) Encourages listeners to seek help with communication systems, thanks the sponsor, and closes the episode.

Sign-off (00:15:43) Chris Cotton signs off and wishes listeners a great day.
chris autofixsos.com
Phone: 940.400.1008
www.autoshopcoaching.com
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
YouTube: https://bit.ly/3ClX0ae
Email Chris: [email protected]
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching
#autofixbeautofixing #autoshopprofits #autoshopprofit
#autoshopprofitsfirst #autoshopleadership #autoshopmanagement
#autorepairshopcoaching #autorepairshopconsulting
#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor
#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
#autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
Is My Shop Management Lying to Me? Fixing Tech Costs [E158] - Business By The Numbers
By carmcapriotto

Hunt examines technician cost management within automotive repair shops shop management systems. He explores the issue of inaccurately reported labor costs, which frequently misrepresent the true financial health of the business.
Hunt discusses the underlying reasons for this discrepancy, and how they calculate technician compensation. The episode talks to various methodologies that can be employed to rectify these inaccuracies, ensuring that shop owners possess a more precise understanding of their financial obligations.
The objective of this episode is to empower our listener with actionable insights that can lead to improved profitability and operational efficiency in their businesses.
Takeaways:
The podcast discusses the critical issue of accurately recording technician costs in shop management systems, which is often miscalculated, leading to significant profit discrepancies. The episode emphasizes the importance of revising technician cost methods to reflect true expenses, thereby enhancing financial transparency and operational efficiency. Listeners are urged to assess their current payroll structures and make necessary adjustments to ensure more precise financial forecasting. Understanding the relationship between productivity and payroll costs is vital for maintaining profitability, with practical strategies provided to achieve this.
Thanks to our partners, NAPA TRACS and Promotive
Thanks to our partner, NAPA TRACS
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Text Paar Melis @ 301-307-5413
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
Episode 121 - MSO Bill Adams On Fixing Productivity
By Changing The Industry

Episode 121 - MSO Bill Adams On Fixing Productivity