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Jeff Mont, owner of JJ's Auto Service Center and Jeremy Glassco, founder of App Fueled, discuss the benefits of using apps in the automotive industry. Apps can be a valuable tool to engage with customers and increase customer loyalty. By offering valuable benefits and discounts, shops can make it worth their customers' while to give their time and attention to their business. JJ shares his experience using App Fueled for his shop's app, which includes a 10% discount on all purchases and a 5% rebate up to $50. He notes that the app has helped increase his shop's average repair order by 15-16%.

Jeff Mont, JJ's Auto Service Center, Waldorf, MD.

Jeremy Glassco, Founder, App Fueled

Show Notes

  • Watch Full Video Episode
  • JJ's Experience with App Fueled (00:03:20) Jeff Mont (JJ) talks about his experience using App Fueled for his auto repair shop's app and how he wanted to be different from other shops.
  • Great Teachers are Students (00:07:45) Jeremy Glassco and JJ discuss their mutual learning from each other
  • Benefits of an App for Auto Repair Shops (00:08:44) Jeremy and JJ discuss the benefits of having an app for auto repair shops and how it can help build a connection with customers.
  • The Psychology Behind Apps (00:15:47) Jeremy Glassco discusses the psychology behind apps and how they get customers to give their time and space on their phone. He explains how apps can change the paradigm and make it more convenient for customers to come back to the shop.
  • Benefits of the App (00:18:11) Integrating the app into the sales process and how to offer discounts and rebates to members. The app has increased their average revenue per order by 15-16%.
  • Intimacy and Customer Commitment (00:23:48) How apps can create intimacy with customers and encourage commitment to return to the shop.
  • Premium Retail Price and Membership Discounts (00:25:01) The concept of premium retail pricing and how it differs from membership discounts, using Target's Redcard as an example.
  • App Features and Customer Engagement (00:28:57) How the app can engage customers through push notifications, coupons, and recall alerts, and how it can be used to manage multiple cars.
  • The Importance of App Functionality (00:30:49) How Apple and Google are improving search functionality on phones to make it easier to find apps.
  • Gamification of Apps (00:32:14) The importance of making an app engaging and fun for customers. They talk about the "stars program" and how it can be used to disrupt customer behavior.
  • Referral Codes and Affiliate Marketing (00:34:26) The referral mentality and how it can be used to reward affiliates.
  • Jeremy's Gratitude for Chris Cloutier at Auto Flow (00:38:44) Jeremy expresses his gratitude for Chris Cloutier at Auto Flow and his developer team for reigniting his passion for the industry.
  • JJ's Success with App Fueled (00:40:20) JJ expresses his gratitude for the people who have helped him develop his business, and how App Fueled has differentiated his shop in his town.

 

Thanks to our Partner, NAPA AUTO CARE

 

Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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