Podcasts, Webinars & Live Streams
Check out some of the latest automotive and business podcasts in the industry. Post information about your Podcasts, Webinars & Live Streams to the community.
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Latest Posts
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By Transmission Repair · Posted
With any paid advertising, the use of a call tracking pool is the only way to accurately measure the ROI. -
In my shop we heavily focus on each and every customer we HAVE, getting new ones have been much harder to get through Google, Instagram, and FB. FB is pretty much a joke. It's been much slower from last Nov to current. I talked with our World Pac rep and he said it's even worse on the west coast. Focusing on your customers is excellent advice, I agree but when you don't have enough of them to focus on because people aren't even doing brakes when they are at 2%, then what? Trying to keep an open mind is also good advice, but that gets hard as the percentage of sales to the last fiscal year grows further apart! I know many shops in this same situation too.....we've had some HUGE dealers go out of business here, and one comes to mind that's been in business for a very, very long time with 5 HUGE lots, all gone, 144 employees lost their jobs, business closed, land owners probably freaking out now wondering what to do with their space...it's just a horrible time period right now. Usually, when we are in a recession or recession-like period customers still fix their cars because they know buying new isn't an option, that is VERY different from where we are now. -
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By Joe Marconi · Posted
I cannot speak for all shops and all insurance policies, but many garage keeper's policies do not cover technician's tools. It might worth a call or meet with your insurance rep to discuss this. I am not an insurance agent, but I was shocked a few years back when I found this out, and had to modify my insurance coverage. -
By Joe Marconi · Posted
As a business coach (former shop owner) I see that many areas around the country are having a slow down in business. However, a lot can be done. Focus on your existing customers. Make sure that all deferred and declined work is followed up and reminders sent out. Regarding your advertising, local is always better. Just don't cut your advertising too much. Perhaps the most important factor is to have a positive open mindset. Look for ways to improve, discuss with your team. Don't sit on your hands and say nothing can be done. With the right approach, things will improve. Good luck! -
By Transmission Repair · Posted
The average household income in Draper is $164,948 with a poverty rate of 4.1%. The median age in Draper is 33.6 years: 32.5 years for males, and 34.7 years for females. -
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By Transmission Repair · Posted
Here's what happened when we moved our shop's location from a lower-income area (Lindon, Utah) to an affluent area (Draper, Utah) Some of the links are broken because I wrote this piece in 2011. -
By Changing The Industry · Posted
The Basics of Owning An Auto Repair Shop - Balancing GP per Hour and Productivity
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