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KMS

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Posts posted by KMS

  1. You don't need a high car count. I know a lot about this subject. Let me show some examples:

     

    15 cars a week -------- 15

    ARO $250.00 -------x $250.00

    Equals ---------------- $3,750.00/wk

     

    20 cars a week -------- 20

    ARO $250.00 --------x $250.00 (Remember, for this scenerio you probably paid to advertise to get these customers at a rate of $350.00 per customer - $1,750.00)

    Equals ------------------ $5,000.00 - $1,750.00 = $3,250.00/wk (You lost money!)

     

    15 cars a week ------- 15

    ARO $350.00 -------x $350.00 (No extra in advertising. You added only $100.00 to each RO.) HOMERUN!!!!!

    Equals ---------------- $5,250.00/wk

     

    Lets say, you find a simple and cheap way to advertise and you also bumped your labor rate slightly - again $100.00 per RO.

     

    20 cars a week -------- 20

    ARO $350.00 ---------x $350.00

    Equals ---------------- $7,000.00 - $19.95(advertising) = $6980.05/wk (GRANDSLAM!!!!!)

     

    ANY QUESTIONS :D WORK SMARTER, NOT HARDER!

    • Like 1
  2. Knowing your cost is key, I try for 60% Gross Profit. It doesn't matter where is comes from. I have taken many classes on this subject. The most important thing I learned was "Charge your customer's to profit!" Never be afraid to be the same price as the dealer or even more. Do you charge EPA or Shop Charges? Don't charge parts and labor to your customers. Charge per Service (Parts and Labor together). Never seperate unless asked to. Remember, you are a Service Shop, not and Parts and Labor Shop.

    • Like 1
  3. We have tried CustomerLink with little success. They are okay with retention, but I can do just as good myself. I posted this in another forum:

     

    "I have tried all the mailing statigies. It has worked a little. I think it is probably our location. We are some what in the middle of no where. Every new customer says that they never new we were here, even though they have driven past our shop many times. Mailing lists get to become pretty expensive, and I have tried post cards, brochures, and letters. They all seem to get about the same returns. Recently, I spoke to someone from a tech group that I am involved with, and they mentioned an upcoming website that is suppose to advertise for you. He also said it is going to be fairly cheap (We'll see?). I guess it works in conjunction with word-of-mouth. Its a lead generator. It gets the customers to our doors, and our quality services keeps them there. I will let everyone know if I here anymore updates. It may be worth a try."

     

    The hard part is getting them in the door. The easy part is keeping them happy. :lol:

  4. I have tried all the mailing statigies. It has worked a little. I think it is probably our location. We are some what in the middle of no where. Every new customer says that they never new we were here, even though they have driven past our shop many times. Mailing lists get to become pretty expensive, and I have tried post cards, brochures, and letters. They all seem to get about the same returns. Recently, I spoke to someone from a tech group that I am involved with, and they mentioned an upcoming website that is suppose to advertise for you. He also said it is going to be fairly cheap (We'll see?). I guess it works in conjunction with word-of-mouth. Its a lead generator. It gets the customers to our doors, and our quality services keeps them there. I will let everyone know if I here anymore updates. It may be worth a try.










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