Mainstream Streamlined Customer Retention Program
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
This week Hunt discusses how sometimes reflecting on the past financials isn't always fun but its always necessary.
• What is the purpose of financials and how does past performance effect future expectations?
• How can I utilize past months or years financials to judge the accuracy or expectations of sales targets and projections?
• What can I learn from bad months and is there always something that needs to be done to change?
• How to understand the difference between the new normal or a one-time event that drastically changes your response?
Thanks to our partners, NAPA TRACS and Promotive.
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event!
Talking Points
What made you want to host this event? This was not your first one. How to plan for an event - compare this event to your previous ones. Moving shop around Go visit another shop’s event - take ideas away Who to connect with to pull off a great event Partners? Vendors? Chambers? Professionals? (Renting tables/chairs, photographer, DJ, food, etc) Marketing the event Fliers Emails Social posts FB Event Chamber What to do while you are at the event hosting Delegate and let others do their thing When folks arrive - orient them to what is going on Introduction - what do you say? Prizes, Entertainment, Bounce House Announcements - what are you saying? Mingling - close conversations by introducing someone to someone else & thank them for coming Introducing others Cleanup and reorganization Follow-up - what to do after the event? Debriefing, review notes Anything you’d change/do differently? What’s your next event?
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This week Hunt discusses if we ever really will see prices go back to "normal" and how that effects all of us.
• Do you think that prices will ever go down and what about your business? Will you ever decrease your rates?
• How can you decrease your prices if you do not decrease your employee wages?
• How are supply chains effecting prices with increases in ever single step of the distribution chain?
• If prices are only increasing because of costs, why are corporations making record profits in a time where they are supposedly short on cash?
Thanks to our sponsor partner NAPA TRACS
NAPATRACS.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.
It’s more important than ever that your auto repair shop’s website is compliant.
Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.
Talking Points
I am not a lawyer and this is not legal advice Just like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairments This is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing. There are 2 main reasons you need your website to be ADA compliant The number of lawsuits happening It’s the right thing to do What makes a website ADA compliant? Over 100 factors Most important factors are: Skip nav Image alt text Proper heading structure Labels on form fields Contrasting colors Clear, easy to read fonts Descriptive link text Subtitles on videos We use a free plugin with some nice features I won’t guarantee a website ADA compliant Do the basics and you’re probably good to go. Remember, I am not an attorney. Where to start - wave.webaim.org
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Are you a fan of craft beer? Then you won't want to miss this interview with Kimberly and Andrew Taylor, owners of Titan Auto and the upcoming Hidden Wit Brewing Company in Mosley, Virginia. In this episode, they share their passion for brewing and their exciting plans for their 10,000 square foot facility. With a brewmaster who is an award-winning home brewer, they plan to offer 12 beers on tap and eventually expand to 18, including flagship beers and special releases. But their success doesn't stop at brewing. They also discuss their entrepreneurialism and the expansion of their auto shop business, which includes maintaining a consistent culture across all their locations and finding creative solutions to adapt to changes in the industry and world.
Butch and Kim Taylor, Titan Auto And Tire, 3 locations, Virgina. Hidden Wit Brewing Company.
Show Notes
Building a Craft Brewery (00:00:47) Owners of Titan Auto are building a craft brewery, which will open in a few months. They discuss the challenges of running a multi-store operation and a brewery. Expanding to Store Two and Three (00:02:33) Butch and Kimberly talk about the challenges of expanding their business to store two and three. They also discuss the importance of having policies and procedures in place for consistency. Finding Opportunities for New Stores (00:05:13) Butch shares how they found the opportunity for store three, which was an existing store that was not healthy at the time. Do what you say (00:07:31)) The importance of following procedures and standard operating procedures in auto repair shops. Legislation and Right to Repair (00:12:13) Discussion of Right to Repair legislation and a tax bill impacting small businesses in Virginia. Changes Since the Pandemic (00:18:22) Discussion on the changes implemented during the pandemic, such as the loaner car program and key drop, and how they are continuing to adapt to the new normal. The Average Car Payment (00:22:17) Discussion on how the average car payment affects the auto repair industry. Multi-Store Ownership (00:24:08) The benefits and challenges of owning multiple auto repair shops. Starting a Brewery (00:27:31) The story of how the owners of Titan Auto decided to start a craft brewery and the challenges they faced. Hidden Wit Brewing Company (00:29:38) 10,000 square feet facility and outdoor space. Hiring Experts (00:30:19) The owners of Titan Auto hired a brewmaster and a food person for their brewery, just like they hire experts for their service side. Brewing as a Business (00:34:28) The difference between running a business and having a hobby and how important it is to treat brewing as a business.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
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