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The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook. Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership. Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators. Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals. ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide. Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community. ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships. Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts. Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family. ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners. Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart. Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners. ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event. Resources Website - asog.site FB group - https://www.facebook.com/groups/AutoShopOwnersGroup/ FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/ How To Get In Touch with Shop Marketing Pros Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Coming from you, so very humbling. And you keep up your strong efforts with Elite to help Advance the Aftermarket. All the best.

Thanks, Joe, and you have helped change lives in our industry as a top business coach.. Since Tom is a close friend, I felt that his story can resonate with many shop owners who are hesitant to change their life. To flip it upside down for the positive. This happened to Tom at 60 years old, and regrets not having done it years ago. As a friend, I did so much to urge him, but ultimately he had to do it on his own for his own reasons. As we all say Tom had that look-in-the-mirror moment and made a decision to effect great change in his company and life.

Lisa Foshee, Senior Vice President of Government Affairs and General Counsel for the Auto Care Association, discusses the recent letter from the National Highway Traffic Safety Administration (NHTSA) instructing auto manufacturers not to comply with the data access law in Massachusetts. This letter has caused concern for those advocating for the right to repair legislation, as it could hinder progress. But why is the right to repair legislation so important? It allows car owners to have access to the same diagnostic and repair information that dealerships have. This means that car owners can choose where to get their car repaired, and not be forced to go to a dealership for repairs. Lisa Foshee, Senior Vice President of Government Affairs and General Counsel of the Auto Care Association. Lisa's previous episodes HERE Show Notes Watch Full Video Episode Advocacy, Action, and the Future of Right to Repair [RR 857] repairact.com. autocareadvocacy.org Update on NHTSA Letter (00:01:23) Lisa Foshee discusses the recent letter from NHTSA instructing auto manufacturers not to comply with the data access law in Massachusetts, and the response from Senators Warren and Markey. Right to Repair Legislation (00:05:10) The importance of right to repair legislation, including the recently introduced Right to Equitable and Professional Auto Industry Repair (REPAIR) Act, and the need for the National Highway Traffic Safety Administration to develop cybersecurity standards and guidelines. National Rule or Law on Autonomy (00:08:51) The need for a national rule or law on autonomy, and the role of NHTSA in implementing it. The Letter from NHTSA (00:11:13) Lisa Foshee and the host discuss the recent letter from the National Highway Traffic Safety Administration (NHTSA) instructing auto manufacturers not to comply with the data access law in Massachusetts. Importance of Right to Repair Legislation (00:12:12) The importance of right to repair legislation and urge listeners to sign the petition for the Repair Act. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced: 30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88 AutoOps Link: https://www.autoops.com/ Are you an entrepreneur looking to improve your time management skills and grow your auto repair shop? In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching interviews Steven Fafel from AutoOps, who shares valuable insights on the benefits of online scheduling. Steven emphasizes the importance of online scheduling in the automotive industry, noting that it saves time for both customers and shop owners. He also highlights the importance of mobile technology in online scheduling, as customers want to be able to book appointments on the go. Additionally, the speakers discuss the importance of managing phone calls efficiently and delinking time from the shop to ensure growth. If you're looking to improve your time management skills and streamline communication in your auto repair shop, this podcast episode is a must-listen. Tune in to learn from the experts and take your business to the next level. Don't forget to rate and review us! Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency Click to go to the Podcast on Remarkable Results Radio

Do you find yourself making excuses not to hire a business coach? Tom Sciortino shares his experience with coaching and how it has helped him make changes in his business, resulting in an increase in average ticket and KPIs. He emphasizes the importance of seeking help and not waiting around for things to change, and encourages young people in the industry to seek guidance and coaching. Listen to this episode to learn how coaching can help you identify blind spots, gain a different perspective on your business, and prepare for the future. Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE Watch Full Video Episode Benefits of Hiring a Business Coach (00:01:32) Tom shares his experience of hiring a business coach and how coaching has changed over the years. Learning from a Business Coach (00:05:04) Tom compares hiring a business coach to getting an MBA at 60 years old. He talks about how he is learning more now than ever before and how it is important to keep up with the changing landscape of the automotive industry. Importance of Adapting to New Technologies and Marketing Strategies (00:05:51) Carm and Tom discuss the importance of adapting to new technologies and marketing strategies in the automotive industry. Young People Seeking Help (00:08:14) The benefits of seeking help from a business coach for young people in the automotive industry. Staff Buy-In (00:09:17) The importance of bringing staff along and showing them the benefits of changes made with the help of a business coach. Choosing the Right Coach (00:14:02) The process of choosing the right coach and the importance of compatibility and focus on specific priorities. Limiting Schedule (00:16:47) Tom's coach advised him to slow down and limit his schedule, which resulted in an increase in average ticket and KPIs. Limiting Waiters (00:18:29) Tom's coach also suggested limiting the amount of waiters to reduce pressure on the service rider and technicians, which led to a trend of customers dropping off their cars instead of waiting. ADAS Equipment (00:19:51) Tom trained two employees to do his ADAS calibrations and attended a training session to network with other interested shops. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Stan Stokes, Founder & CEO of Iron Fist Marketing Consultants Show Notes Watch Full Video Episode The New Frontier of Call Conversion Rates – Stan Sokes [RR 734] Using AI to Analyze Phone Calls (00:03:06) Bill Nalu talks about how he met Stan Stokes and how they worked together to analyze phone calls using AI to improve customer relationships and sales. Understanding Guest Experience and the Role of Consultants (00:05:49) Bill Nalu discusses the importance of understanding the guest experience and the role of consultants in helping businesses improve their marketing and customer service strategies. Operationalizing the Data (00:08:25) Bill Nalu explains how Iron Fist Marketing Consultants helped him audit phone calls and measure compliance. Personality Assessments (00:12:10) Bill Nalu and Stan Stokes discuss the importance of using inherent trait assessments to determine if a person is the right fit for a position. They explain how these assessments can help align team members with their strengths and weaknesses. The Importance of Understanding the Guest Experience (00:19:46) Bill Nalu discusses the importance of understanding the guest experience and the role of consultants in helping businesses improve their marketing and customer service strategies. Teaching AI to Learn Customer Scripts (00:23:25) Bill Nalu and Stan Stokes discuss the challenges of teaching AI to learn customer scripts and the role of consultants in interpreting data for businesses. Guest Experience Training (00:25:36) Discussion on how Iron Fist Marketing Consultants customize training for service advisors based on data points and how they measure improvement. Leveraging Data (00:32:31) Importance of leveraging data to identify problems and improve customer experience, including measuring appointment show rates and clarifying directions. Client Experience Officer (00:30:44) Discussion on the role of a CXO (Client Experience Officer) in improving customer relationships and how small businesses can implement this position. Auditing the Guest Experience (00:37:18) The importance of auditing the guest experience and measuring it against industry standards to improve customer relationships. The Future of Customer Service (00:36:17) The danger of losing human interaction in customer service and the potential for automation in the future. Improving Customer Experience (00:38:16) The importance of assessing team strengths, identifying training needs, and measuring results to improve guest experience and increase marketing ROI. Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This week Hunt discusses the influence of rising interest rates on shop owners' business expansion decisions. • The recent decision by the FED regarding interest rates and the anticipated trajectory for the rest of the year. • What kinds of shifts in the current market have taken place for buying and selling shops, and how will these changes affect business owners? • Besides interest rates, what other pressing challenges do borrowers face in today's banking landscape? • Taking all factors into account, does it still makes sense to consider purchasing a second location? What impact can this have on your decision-making process? Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online : www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book : Download Here Click to go to the Podcast on Remarkable Results Radio

As technology continues to advance, it can be difficult for businesses to keep up with the latest tools and updates. This is especially important as it directly affects the quality of service provided to customers. Our panel discusses the challenges of keeping up with technology and shared their tips for staying ahead of the curve. They discuss the need for specialization, individualized training, and networking to solve problems and keep up with new tools and updates. Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE. Chris Chesney, Training and Organizational Development, Repairify. Chris’ previous episodes HERE Keith Perkins, L1 Automotive Training, Listen to Keith’s previous episode HERE. Show Notes: Watch Video Episode HERE Specialization and networking (00:04:02) The panelists discuss the need for specialization and the difficulty of trying to do everything within one's own business. They also emphasize the importance of networking and building relationships with other professionals in the industry. Specialized Training (00:11:51) The need for specialized training for technicians and the importance of catering to different learning styles. Networking and Building Relationships (00:15:24) The panel emphasizes the importance of networking and building relationships with other professionals in the industry, and the need for technicians to engage in networking as an outside resource. Creating Local Networks (00:17:25) The need for creating local networks for technicians to get together and talk about their trade, and how shop owners and trainers need to drive this direction. Identifying deficiencies (00:19:13) The importance of recognizing where there are deficiencies in their knowledge and seeking out training or help to address those gaps. Creating a diagnostic network (00:22:09) The panelists discuss the idea of creating a separate slack channel for technicians within a company to share knowledge and help each other troubleshoot. Hiring for critical thinking skills (00:24:27) The importance of hiring individuals with good critical thinking skills and a willingness to learn, rather than just hiring based on technical expertise. Budgeting for Scan Tools (00:27:14) Budgeting for scan tools and researching which tools to buy. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience. Auto Ops aims to provide an enhanced scheduling experience that sets shops apart and attracts more customers. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. The Creation of AutoOps (00:01:23) Steven talks about the creation of AutoOps, an online scheduling tool that integrates with shop management software. The Importance of Integration and Customizability (00:03:00) The conversation touches on the importance of integration, availability, capacity, and customizability in creating a frictionless scheduling experience. Enhancing the Scheduling Experience (00:06:04) Steven discusses how AutoOps creates an engaging experience for customers by pulling their information into the tool and customizing reminders for drop-offs and waiters. User Experience (00:07:55) Discussion on the benefits of AutoOps' integration with client information and the frustration of repetitive form filling. Importance of Online Scheduling (00:10:45) The importance of online scheduling for all ages and the ease of use for customers on a shop's website. Enhanced Customer Conversion (00:15:30) AutoOps' focus on enhancing customer conversion and the importance of providing the best opportunity for customers to schedule appointments. Phone Skills and Online Scheduling (00:16:03) Discussion on the importance of online scheduling in bypassing poor phone skills and providing a great customer experience. Tracking Marketing with AutoOps (00:17:45) The benefits of using AutoOps in tracking marketing all the way through the scheduling process to the sale. Expanding Integrations and Future Features (00:22:10) AutoOps' current and future integrations with shop management systems and the upcoming feature of recommending declined work to customers. Marketing Benefits (00:24:57) The marketing benefits of using AutoOps, especially for shared Shop Marketing Pros clients. Upcoming Events (00:25:46) Auto Ops' plans to attend popular events such as ASTE and AAPEX, as well as smaller events in Pennsylvania and Tennessee. Resources Website - https://www.autoops.com/SMP How To Get In Touch with Shop Marketing Pros Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

The Lottery Unexpected Bill Emergency Funds Credit Cards Tool Allowances Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Lance Wiggins, Executive Director of ATRA (Automatic Transmission Rebuilders Association), discusses the importance of training in transmission diagnostics and the evolving relationship between automotive and transmission shops. He also discusses ATRA's chapters, which encourage training and communication among members, and the association's upcoming national training event. The most significant benefit of training attending events like the ATRA Powertrain Expo is the networking that takes place. The buzz and conversations that happen between attendees are invaluable and cannot be replicated on social media platforms like Facebook or Instagram. So, rev up your knowledge and invest in yourself by attending training seminars. By doing so, you will provide the best possible service to your customers and stay ahead of the competition. Lance Wiggins, Executive Director, ATRA. Show Notes The Importance of Transmission Diagnostics (00:01:24) Lance Wiggins explains the integration of transmission and engine modules. Keeping Customers Cradle to Grave (00:05:33) Lance Wiggins emphasizes the importance of keeping customers cradle to grave and the symbiotic relationship between automotive shops and transmission shops. Importance of Training (00:07:35) The importance of training for technicians, especially in engine and transmission diagnostics. ATRA Chapters (00:09:33) Lance explains what ATRA chapters are and how they function, including their role in organizing training seminars and events. Building Relationships through Training (00:14:50) Lance emphasizes the importance of building relationships with customers and training professionals, and how it can benefit the shop owners and technicians. Investing in Yourself (00:19:02) Lance shares his son's thought process of investing in himself by purchasing tools, and how it applies to the automotive industry. Choosing the Right Scan Tool (00:20:25) Lance discusses the complexity of choosing the right scan tool for different types of diagnostics and reprogramming. ATRA Conference (00:22:07) Lance talks about the ATRA conference in Nashville, Tennessee, and the importance of networking and attending training classes. Honorable and Professional Business (00:26:19) Carm and Lance discuss the importance of creating a positive culture in the automotive industry and the need for a strong team to provide reliable transportation to customers. Shortage of Qualified Technicians (00:28:17) Lance talks about the shortage of qualified technicians in the automotive industry and the need to attract younger people to the profession through training programs in universities. Importance of nurturing young technicians (00:29:04) Lance Wiggins emphasizes the need to bring in young technicians and nurture them to grow their potential. Expectations and work ethic of young technicians (00:30:03) Carm Capriotto and Lance Wiggins discuss the high expectations of some young technicians and the importance of having a good work ethic. ATRA's consumer website and services (00:33:41) Lance Wiggins talks about ATRA's consumer website, shop finder, and transmission rebuilding and diagnostic services. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced: 30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88 In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching talks about his recent trip to the Sunrise Training Expo in Phoenix, Arizona. He shares insights on various topics related to auto repair shop management, including service advisor best practices, using technology to increase efficiency and productivity, and new products and apps for technicians, service advisors, and customers. He also discusses his experience moderating the owner's round table, where they had a great conversation on various topics such as inflation, the economy, and productivity. Finally, he encourages attendees to stay for the entire event and take advantage of all the opportunities available. BG Booth [00:02:43] Coach Chris Cotton talks about his visit to the BG booth at the Sunrise Training Expo and the new products and apps they offer. Service Advisor A to Z Class [00:05:35] Coach Chris Cotton discusses the Service Advisor A to Z class he taught at the Sunrise Training Expo, covering topics such as service advisor best practices, daily responsibilities, and effective communication. Managing Expectations and Using Technology [00:07:20] Coach Chris Cotton talks about managing expectations and using technology to make service advisors more efficient and productive. Owner's Round Table [00:09:23] Discussion on inflation, economy, productivity, and the issue of being booked weeks in advance. Employee Handbooks and Cell Phone Usage [00:10:18] A comment from a 50-year industry veteran on cell phone usage and the importance of being productive. Importance of Staying for the Whole Event [00:11:10] Encouragement to stay for the entire event, including the owner's round table, and take advantage of all the opportunities. Don't forget to rate and review us! Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae An episode of CAMP referenced by Chris. Industry coaches talking about the value of training and expos. https://bit.ly/3NyHYnI #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair Click to go to the Podcast on Remarkable Results Radio

Bill Nalu, owner of Interstate Auto Care in Michigan, shares his "Why Much" philosophy, which advocates for a more nuanced approach to pricing that involves training, coaching, and consultation to understand the context of each customer's needs and provide a personalized value proposition. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Watch Full Video Episode HERE The Impact of Friendship (00:03:00) Carm and Bill reflect on their friendship and how they have impacted each other's lives and businesses. Learning to say thank you (00:08:11) Carm and Bill discuss the importance of showing appreciation and learning to say thank you when receiving compliments. Why Much? (00:10:26) Bill introduces the topic of "Why Much?" and explains how being the most expensive option in town does not necessarily mean being the most expensive for the customer. The importance of context (00:13:44) Bill introduces the concept of saying "yes in a no" to customers asking for prices over the phone. Transactional Gravity (00:15:59) Bill and Carm discuss the importance of believing in the value proposition of auto repair shops and avoiding transactional barriers with customers. Vetting Customers (00:19:24) Bill explains the importance of vetting the person who has been taking care of a car before buying it and training customers to vet service providers before asking for prices. Supplier Relationship (00:22:01) Carm and Bill discuss the importance of developing a partnership between shop owners and suppliers and the need for an exchange of information on both sides to stay successful in business. Self-Respect in the Auto Industry (00:23:21) Bill and Carm discuss the importance of self-respect in the auto industry and how it affects personal and professional relationships. Setting Boundaries (00:24:08) Bill shares a lesson he learned from a friend about setting boundaries and prioritizing family time. The Power of Questions (00:27:55) Bill and Carm discuss the importance of asking the right questions to help customers understand the value of auto repair services beyond just the price. The Courtship of "How Much" (00:30:54) Bill Nalu discusses the inappropriateness of starting a conversation with a customer over the price of something and compares it to dating. Teaching Diplomacy (00:33:36) Bill Nalu talks about the importance of diplomacy in business and how it can help shop owners reach the next level. Character Building Business (00:32:21) Bill Nalu shares how his father's career in the FBI taught him to judge character and how it applies to the auto repair industry. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

You are right Alex. I did not know you've had this tool since 2019. Excellent. Carm

David Askwith, Managing Director of Auto Stream Car Care, discusses the importance of evolving and changing as a leader in the automotive industry. He shares personal experiences and offers advice to shop owners on how to improve their leadership skills and build better relationships with their employees. David stresses the importance of seeking guidance and advice from peers and mentors, holding employees accountable while also being part of their career development, and building trust within the team and the organization. He also emphasizes the need for leaders to constantly evaluate their culture and reputation. David Askwith, Managing Director, Auto Stream Car Care, MD. David’s previous episodes HERE Show Notes Evolution of Leadership (00:02:13) David Askwith and Carm Capriotto discuss the evolution of leadership and how it takes time and experience to become a great leader. Importance of Feedback (00:07:30) David Askwith advises small shop owners to ask for honest feedback from their employees to become better leaders and build better relationships. Learning from Mistakes (00:05:51) David Askwith shares his experience of losing his store due to a theft and how it helped him evolve as a leader and learn from his mistakes. Embrace the Pain (00:08:29) Importance of embracing difficult conversations and seeking advice from peers and networks to improve leadership skills. Self-Help and Time Management (00:09:35) The importance of seeking knowledge through self-help and time management to improve leadership skills. Establishing Company Goals (00:15:42) The challenge of bridging company goals to employees and establishing a living culture within the organization. Holding People Accountable (00:17:57) Importance of holding people accountable, meeting with employees regularly, and getting them to acknowledge mistakes and make changes. Building Consensus (00:20:18) Importance of building consensus and starting with why when leading a team, and not being afraid to ask for solutions. Tough Decisions (00:23:37) Making tough decisions as a leader, seeking to understand first, and coaching employees to change habits and perspectives. Consistency in Leadership (00:25:58) David and Carm discuss the importance of being consistent in leadership, treating everyone as an individual while having the same rules for everybody. Building Trust (00:26:55) David talks about the importance of building trust in yourself, your team, and your system, and how trust happens over time. Reputation (00:30:40) David and Carm talk about the importance of reputation in the industry, and how it can cut both ways. Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Chris Lum and Tom Ham discuss the benefits of using Slack as a productivity tool and how they use it in their businesses, including the ability to create different channels for different purposes, send attachments and documents, and customize notifications. Overall, Slack is seen as a valuable tool for improving communication and efficiency in the automotive industry. Chris Lum, Service Manager, Midwest Performance Cars, Chicago and Northbrook, IL. Tom Ham, Automotive Management Network. Tom’s previous episodes HERE. Show Notes: Watch Video Episode HERE Using Slack as a Productivity Tool (00:01:23) History Feature in Slack (00:04:00) Channels and Sound Alerts in Slack (00:05:13) Using Slack for Multiple Locations (00:08:02) Slack for Remote Work (00:09:52) Slack as a Competitive Advantage (00:11:53) Using Slack Channels (00:14:47) Using Slack Reminders (00:22:13) Slack as a Communication Tool (00:24:33) How Slack can be used for face-to-face communication, audio, pictures, and policy sharing, and how it can hold large files. Eliminating Time Wastage with Slack (00:27:47) How Slack eliminates the need for physical meetings and time wastage in finding people for questions, and how it has eliminated certain frustrations in the automotive industry. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This week Hunt discusses a common misconception surrounding S-Corp draws and how they are taxed. • What is a draw and how do you know how much you can take out of your business? • Does the amount that I pay myself have any relationship or impact on how much in draws I can take? • Do I pay tax on my draws? • What are issues that I could end up paying taxes on my distributions from my business? Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online : www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book : Download Here Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Brian and Kim talk with Kieran O’Brien, founder of ShopGenie, an AI powered CRM for auto repair. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Introduction and Sponsorship (00:00:01 - 00:00:39) The speakers introduce the podcast and thank the sponsor, Repair Pal. Kieran's Background (00:00:58 - 00:02:00) Kieran shares his story of starting his first business at 16, working in the automotive industry, and building a CRM with technology that established companies are not integrating. Opportunity in CRM (00:02:55) Kieran discusses the opportunity he sees in the CRM side of the auto repair industry. Starting a business at a young age (00:03:33) Kieran talks about how he started his first business at the age of 16 and how he found mentors in the automotive industry. Alternative paths to success (00:05:21) The hosts and Kieran discuss the idea that college is not the only path to success and how apprenticeships are viewed differently in Europe. Raising an entrepreneur (00:06:27) Kim talks about how her son grew up with two entrepreneur parents and how they have had discussions about his future and whether or not he needs to go to college. Parents' reaction to Kieran's success (00:08:49) Kieran talks about the contention between him and his parents regarding his decision not to go to college and how his success in business changed their relationship. The need to promote trade schools (00:09:24) Kieran discusses the need to change the narrative around college and promote trade schools to solve the problem of student loan debt and the technician shortage in the auto repair industry. Sponsorship message from Repair Pal (00:10:11) The hosts thank Repair Pal for sponsoring the episode and encourage auto repair shops to become Repair Pal certified to attract tech-savvy customers. Tenacity and Authenticity (00:11:06) Kieran's approach to promoting her product with authenticity and tenacity, without being pushy. Importance of Customer Experience (00:11:42) Kieran emphasizes the importance of building an incredible product, brand, and customer experience to attract and retain customers. Obsessive Customer Service (00:13:25) Kieran talks about the importance of obsessive customer service and recommends the book "Unreasonable Hospitality" for auto repair shop owners. The Ideal Auto Repair Shop (00:14:57-00:16:41) Kieran O'Brien discusses the ideal auto repair shop, which would be a specialty shop with a focus on customer service and the latest technology. The hosts compare it to the Ritz Carlton and Chick-fil-A. Shop Genie's Customer Experience Platform (00:16:54-00:17:44) Kieran O'Brien talks about Shop Genie's customer experience platform, which is an AI-powered platform for auto repair shops that handles marketing automation, reviews, online scheduling, and more. The platform aims to put everything under one roof and provide the best customer experience in the market. Dealing with Outdated CRM and Marketing Technology (00:17:44-00:18:19) Kieran O'Brien discusses how the CRM and marketing technology in the auto repair industry has been outdated for a while, and how Shop Genie aims to build a customer experience platform that integrates everything in one place, instead of having to deal with multiple software vendors. AI and Blue Collar Jobs (00:18:35) Discusses how AI is not taking over blue collar jobs, but rather replacing desk jobs. Talks about how technicians are getting paid more and how AI is useful for communication. Jasmine: AI Assistant for Auto Repair (00:19:19) Introduces Jasmine, an AI assistant built and trained on auto repair data. Explains how it can help with communication, responding to customers, and even writing marketing campaigns. AI and Service Advisors (00:20:03) Discusses how AI can give service advisors superpowers by reducing the time they spend on the phone and behind screens. Talks about how AI is there to help them focus on creating amazing customer experiences. AI replacing jobs (00:23:30) Kieran O'Brien shares her opinion on AI replacing jobs and how it can make people do things differently. AI making people more effective (00:24:16) Kieran O'Brien explains how AI can help people become more effective and better at their jobs, leading to better margins for businesses. Adapting to AI (00:24:49) Brian Walker talks about adapting to AI and becoming the best at using it for clients to stay competitive in the market. Adapting to AI (00:25:42) The speakers discuss the fear of adapting to AI and how it cannot replace human emotion and feeling. They emphasize the importance of using AI wisely and not letting it replace human interactions. AI and Blue Collar Jobs (00:28:18) The speakers discuss how AI may drive people to get into blue-collar fields and how it may reduce white-collar jobs. They also mention that blue-collar jobs are currently considered the safest jobs as AI is far from being able to replace them. Efficient Training with AI (00:29:28) The speakers discuss how AI may make training more efficient, making it easier for people to become technicians faster. They focus on the pros of AI and how it can be used to make businesses more effective and profitable. Online Scheduling Tool (00:29:33) Shop Genie's free online scheduling tool is discussed as a powerful tool for auto repair shops to stand out from the competition and create better customer experiences. How to Access the Online Scheduling Tool (00:30:41) Listeners are directed to go to shopgenie.io/solutions to access the free online scheduling tool, which takes only 15 minutes to set up. Shop Management System Integration (00:31:02) Shop Genie is currently integrated with several shop management systems, including Shop-Ware, Tech Metrics, and Mitchell 1, with more in the works. Resources Website - https://www.shopgenie.io/ FB group - https://www.facebook.com/shopownerhangout How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Join Lisa Foshee, Senior Vice President of Government Affairs and General Counsel of the Auto Care Association, and Paul McCarthy, President and CEO of MEMA Aftermarket Suppliers Group, as they discuss the recent update to the law and the challenges that may arise in enforcing it. The recent decision by a federal judge in Massachusetts to allow the law to go into effect is a big step forward for the automotive industry, but there are still some challenges that need to be addressed. They discuss the limitations of the Memorandum of Understanding (MOU) model for data sharing between Original Equipment Manufacturers (OEMs) and independent repair shops and urge listeners to sign the petition at repairact.com and support the Federal Repair Act, also known as HR 906. Lisa and Paul describe the bill as a reasonable and critical solution to ensure vehicle repairability, safety, and cybersecurity. They stress the need for unified and passionate support from the industry to push Congress to take affirmative action and pass the bill. Paul McCarthy, President and CEO of MEMA Aftermarket Suppliers Group. Find Paul’s other episodes HERE. Lisa Foshee, Senior Vice President of Government Affairs and General Counsel of the Auto Care Association Show Notes Update on Right to Repair legislation (00:01:50) Enforcement of the law (00:03:15) The judge denied the request for an injunction, and the law is now in effect and can be enforced. However, the attorney general's office has no immediate plans to enforce the law, which may require private lawsuits by consumers or owners of vehicles to go out and enforce the law. Challenges in complying with the law (00:04:40) The OE's view is that the law is impossible to implement, and therefore they can't comply with it. The aftermarket has a different view and demonstrated to the judge in the trial that there were multiple ways to accomplish what the law requires. Supporting Right to Repair (00:06:12) Encouragement to support Right to Repair legislation by completing a form on autocareadvocacy.org Importance of Right to Repair (00:07:35) Discussion of the importance of Right to Repair legislation for free market competition and consumer choice, and the need for people to let their congressperson know that it matters to them. Maine Right to Repair Initiative (00:11:36) Democracy Win in Massachusetts (00:12:51) Paul McCarthy discusses the recent decision in Massachusetts as a win for democracy, as consumers voted overwhelmingly for the Right to Repair law. Monetization of data (00:17:10) The OES's desire to make money off of data and the fear of losing revenue streams. The Reasonable Bill (00:20:20) The Repair Act is a reasonable bill that seeks to ensure safety and cybersecurity in vehicle repairability. It is something the whole industry should support. Action Timebound (00:22:05) It is critical to show unified and passionate support for the Federal Repair Act by signing the petition on repairact.com. The goal is to have a public hearing by the end of summer or early fall. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced: 30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting Click here to learn more about AutoLeap and schedule a demo: AutoLeap Link: http://bit.ly/3GRgO88 In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching discusses the importance of self-worth and self-esteem for auto repair shop owners. He emphasizes shop owners' responsibility towards their customers and employees and encourages them to celebrate their wins and join local business groups for support. Coach Chris, emphasizes the importance of finding like-minded people for support and notes that success is not measured by the number of cars repaired. The speakers provide their contact information for those who need additional support and encourage listeners to keep working towards their goals. Self-worth and self-esteem [00:00:52] Coach Chris Cotton discusses the importance of self-worth and self-esteem for auto repair shop owners and how it can impact their relationships with customers and employees. The responsibility of being important to many people [00:02:40] Coach Chris Cotton talks about the heavy responsibility that auto repair shop owners have towards their customers and employees and how every repair and satisfied customer can boost their self-esteem. Improving self-worth and managing pressure [00:05:56] Coach Chris Cotton and Speaker 1 discuss ways to improve self-worth and manage the pressure of being important to many people, including setting boundaries, celebrating wins, and having a strong support system. The Importance of Support System [00:08:48] Having a support system can remind you that you're not alone in the industry and help you succeed. Self-Worth is Not Measured by the Number of Cars Repaired [00:09:30] Your worth is measured by the value you bring to each person who trusts you with their vehicle. Reminder to Keep Working [00:09:55] Don't stop working today because tomorrow needs you. Don't forget to rate and review us! Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair Don't forget to rate and review us! Click to go to the Podcast on Remarkable Results Radio

Exploring the Brakes for Breasts Campaign: Raising Funds for Breast Cancer Vaccine Research at the Cleveland Clinic The Brakes for Breasts campaign, every October, supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leigh Anne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. Justin Johnson, PhD, provides updates on the progress of the clinical trials for the vaccine. Our panel discusses the success of the campaign and its goals for the future, encouraging independent repair shops to participate and donate 10% of labor and parts for brake jobs. They also emphasize the impact of the campaign on cancer research and encourage listeners to get involved. We are challenging the industry to reach a goal of $369,000 or even $400,000 for the next year and to involve at least 500 shops. This is a simple and effective program to offer to your customer.vite anyone involved to tour the lab and see the impact of their contributions. Thanks to our Partner, Technician Find. If you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a 'Single Stop To Staff Your Shop.' Click Here for Technician Find Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Mac Akram, the owner of Mack's Complete Auto Repair in Chandler, Arizona, discusses the importance of professionalism in the automotive industry, including keeping the shop clean and organized and using digital vehicle inspections to provide better service. Mac believes that raising the standards of the industry is crucial to gaining the trust of customers. Mac also encourages shop owners to invest in training for their technicians. Mac Akram, Mac's Complete Auto Repair, Chandler, AZ. Watch Full Video Episode HERE Professionalism in the Automotive Industry (00:05:22) Mac and Carm Capriotto discuss the importance of raising the standards of the automotive industry to improve professionalism, including listening to customers, keeping the shop clean and organized, and using digital vehicle inspections. Importance of Digital Vehicle Inspections (00:07:53-00:09:22) Mac discusses the benefits of using digital vehicle inspections, including taking photos and videos of the vehicle, and using animation videos to explain repairs to customers. Investing in Training and Staying Up-to-Date (00:13:39-00:14:51) Mac emphasizes the importance of investing in training for technicians to stay up-to-date with the latest technology and equipment in the industry. Dressing for Success (00:15:17) Mac discusses his preference for his technicians Tour of the Shop (00:16:06) Carm and Mac take a tour of Mack's Complete Auto Repair, discussing the waiting room, office, restroom, and lunchroom, as well as the shop's white floors. Coaching (00:20:45) Mac talks about his decision to hire a coach and how it helped him transition from a technician mentality to a business owner mentality. Integrity and Transparency (00:22:24) Mac talks about how he is honest with his customers about the condition of their cars and the cost of repairs. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio