carmcapriotto
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Posts posted by carmcapriotto
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Carm Capriotto discusses upcoming fall conferences the podcast is attending, speaking engagements, and events, including the Brakes for Breasts Campaign. Our website, remarkableresults.biz, now features a Classroom page. It's a treasure trove of podcast episodes organized into specific topics, perfect for research and team discussions. Stay curious, keep learning, and let's continue to Advance the Aftermarket.
Show Notes:
- Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
- September 23, 2023- Dorman Training Event and Trade Show, Warminster Campus of ATC, Warminster, PA: https://www.dormantraininglive.com
- September 28-30, 2023- ASTE, Durham, NC: https://asteshow.com
- October 31-Nov 2, 2023- AAPEX, Las Vegas, NV: https://www.aapexshow.com
- Nominate for the AAPEX Service Awards: https://www.aapexshow.com/aapex-service-repair-awards-nominations/
- Brakes for Breasts Campaign: https://www.brakesforbreasts.com
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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COO'S Max Orsborn and Dave Askwith discuss the importance of training and defined leadership in automotive businesses. They highlight the need for effective training that goes beyond just checking boxes, emphasizing accountability and pressure on individuals who attend training sessions. The conversation also touches on the significance of transparency and communication within organizations, focusing on clear communication during promotions and changes. Max and Dave share their experiences as leaders, with insights on admitting mistakes and making adjustments in hiring, as well as the importance of staying true to one's beliefs and vision. Max Orsborn, Gateway Automotive, Bavarian Autohaus, Midway Automotive and Tire, WA.
David Askwith, Managing Director, Auto Stream Car Care, MD. David’s previous episodes HERE
Show Notes
- The importance of training and its effectiveness (00:02:59) Dave Askwith discusses the need for more training and a better understanding of its effectiveness in automotive businesses.
- Lack of defined leadership and accountability (00:05:47) Max Orsborn highlights the lack of defined leadership and its impact on accountability and consistent understanding of reporting structures.
- The lack of transparency and communication (00:08:30) Discussion on the importance of transparency and communication in leadership roles and the need for clear communication during major changes in the business.
- Overcommunicating and addressing discomfort (00:08:55) Importance of overcommunicating and addressing discomfort when making managerial changes and the need to avoid making assumptions.
- The responsibility of leaders in communicating changes (00:09:32) Discussion on the responsibility of leaders to communicate changes in the business and the importance of being present and involved in the communication process.
- The importance of face time and trust (00:17:13) Discussion on the significance of spending time in the workplace, observing and building trust with employees.
- Teaching leadership skills (00:20:42) Exploration of different approaches to teaching and developing leadership skills, including leading by example and promoting responsibility and accountability.
- The importance of admitting mistakes (00:25:07) Discussion on the importance of recognizing when you were wrong and making adjustments in hiring decisions.
- Accountability in leadership (00:25:59) Exploration of how accountability can go both ways in leadership and the humbling moments of admitting mistakes.
- Value of peer groups (00:27:37) The benefits of being part of peer groups and how they can raise expectations and provide insights for success.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Hunt delves into the critical topic of calculating customer acquisition cost and understanding its intricacies.
• Defining the A+ Customer: How the type of customer plays a significant role in determining acquisition cost. Learn about factors that influence this cost and how identifying your ideal customer can optimize your marketing efforts.
• The popular adage of "good, fast, or cheap - pick two" and how it pertains to your business. I'll talk about strategies to assess which approach aligns best with your advertising goals.
• The Power of Source Reporting: highlighting the significance of source reporting in your advertising campaigns. Understand how accurate data about your ad sources can greatly impact the direction and success of your ad spending, enabling you to optimize your marketing budget effectively.
Thanks to our partners, NAPA TRACS and Promotive
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
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Is it possible to grow your shop's revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop's current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don't stop when business is busy.
Carrie-Lynn Rodenberg, Turnkey Marketing. Carrie's previous episodes HERE
Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast. Kim and Brian's previous episodes HERE
Tony Mercury, VP of Revenue, Autoshop Solutions. Tony's previous episodes HERE
Show Notes:
- Watch Video Episode
- The importance of setting goals (00:03:21) The importance of setting specific, measurable, achievable, results-oriented, and timely goals for marketing strategies.
- Cohesive marketing approach (00:04:17) The importance of having a web of marketing tactics that work together and support each other, rather than relying on a single tactic.
- Support systems in marketing (00:06:16) The need for a shop to have strong support systems in place, such as skilled service advisors and technicians, in order to effectively handle the increased business generated by marketing efforts.
- The importance of patience in marketing and sales (00:07:16) Discussion on the need for patience in marketing and sales, and the importance of having processes in place for effective hand-off from marketing to sales.
- Improving reputation and community involvement (00:08:34) Exploration of strategies to improve reputation, including addressing internal issues, responding to negative reviews, and getting involved in the community.
- Coaching and marketing for top tier shops (00:10:59) Discussion on the role of coaches for top tier shops, the need for marketing to support growth, and the benefits of attending trade shows and industry events.
- The importance of retained earnings (00:15:38) Discussion on the financial aspects of running a business, including taxes, debt service, and retained earnings.
- Setting ambitious growth goals (00:16:18) Encouragement to aim for higher revenue targets and invest more in marketing to achieve growth beyond $1 million.
- Importance of marketing strategy (00:17:06) Exploration of the role of marketing in business growth, including hiring in-house marketing personnel or working with external marketing companies.
- The importance of seeking advice from successful shop owners (00:24:17) Seeking advice and information from successful shop owners
- Building a rock-solid foundation for marketing (00:25:13) The importance of having a strong foundation in place before competing with larger shops and suggests alternative marketing strategies for smaller shops with limited budgets.
- Prioritizing retention marketing over acquisition marketing (00:27:43) The significance of focusing on retaining existing customers rather than solely acquiring new ones, and how providing exceptional customer service and personalized experiences can contribute to customer loyalty.
- Reality is our friend (00:32:28) Discussion on the importance of accepting the reality of marketing and embracing it as a friend.
- Creating memorable customer experiences (00:34:09) Importance of providing exceptional customer experiences to create loyalty and retention.
- Investing in marketing for business growth (00:35:54) Exploration of the need to allocate a budget for marketing to achieve business growth goals.
- Self-auditing (00:40:59) Understanding the effectiveness of past marketing efforts and seeking advice from other shop owners.
- Creating a cohesive marketing message (00:42:04) Ensuring that all marketing materials, including ads and social media, align with the shop's brand and message.
- Continuous marketing (00:46:57) Avoiding the mistake of stopping marketing efforts when the shop is busy and investing in infrastructure to handle the increased business.
Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Thanks, Joe, and they are eager to do Part 2 because there is so much to uncover and discover. CC
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Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on the show, including influential people in the community. Brian and Kim highlight the value of planning and preparation for podcast episodes and recommend specific resources on how to start a podcast.
Show Notes with Timestamps
- The importance of consistency in podcasting (00:01:02) Discusses the need for discipline and consistency in producing podcast episodes regularly.
- Choosing the right topic for your podcast (00:05:38) Suggests that an auto repair shop's podcast should focus on local community events and topics rather than solely on auto repair.
- Promoting local events on the podcast (00:06:55) Highlights the example of promoting a local event called "Hot August Stroll" and how it can engage the local community.
- The importance of community-focused podcasts (00:07:09) Discussion on the need for podcasts in local communities and the potential topics that can be covered.
- Events and community topics (00:08:03) Exploration of the types of events and community happenings that can be discussed on a podcast.
- Interviewing local influencers and political candidates (00:10:02) Suggestion to invite influential individuals in the community, including political candidates, for interviews on the podcast.
- The sponsorship opportunity (00:14:11) Discussion on how a repair shop can sponsor their own podcast and promote their business during the sponsorship segment.
- The importance of a simple podcast name (00:15:19) Advice on not using cute or clever names for podcasts and businesses, and the example of a successful podcast with a simple name.
- Starting a podcast and equipment options (00:18:14) Recommendation to check out a free guide by Pat Flynn on how to start a podcast and a discussion on different equipment options, including a simple setup with lav mics and an iPhone interface.
- The downsizing of podcast equipment (00:21:21) Discussion about the decision to downsize podcast equipment for travel purposes.
- Advice on starting a podcast (00:24:24) Discussion on the factors to consider when starting a podcast, including the importance of enjoying the topic and its potential effectiveness for marketing.
- Promoting the podcast and closing remarks (00:26:14) Discussion on promoting the podcast, directing listeners to the website for episodes, and encouraging subscriptions, reviews, and sharing.
Lagniappe (Books, Links, Other Podcasts, etc)
- Smart Passive Income - How to Start a Podcast 2023
- Simple Podcast Setup - Video
- Rode AI-Micro
- Rode smartLav+
- Rode SC1 Extension Cable
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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- One of my Favorite Diagnostic situations
- Sit down and think with schematic
- Work through the system operation
- Referred vehicle
- Dealer Isn't the Showstopper anymore.
Thanks to our Partner, NAPA AUTOTECH napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
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Host Carm Capriotto welcomes Lee Rhodus, Territory Sales Manager for Deckman Oil, to discuss the current state of the oil industry. They delve into the history of Deckman Oil, the importance of oil in various industries, and the different types of motor oil available. They also touch on engine oil viscosity grades, the advancements in additive technology, and the challenges faced by repair shop owners in managing different oil inventories.
Lee Rhodus, Territory Sales Manager, Deckman Oil.
Show Notes
- Watch Full Video Episode
- The history of Deckman Oil (00:00:44) Lee Rhodus discusses the origins and history of Deckman Oil, a fuel distributor that started in 1924 and will be celebrating its 100-year anniversary next year.
- The science behind synthetic oils (00:01:06) Carm and Lee talk about the creation of synthetic oils after World War II and the fascinating science behind them.
- Different types of motor oil and their marketing (00:04:30) Lee explains the differences between synthetic blend, conventional, and full synthetic oils, and how they are marketed in the industry.
- The rise of lighter grade oils (00:09:01) Discussion on the shift from 0W-20 to 0W-16 and the increasing popularity of lighter grade oils for fuel economy.
- Additive packages and oil quality improvement (00:12:35) Exploration of the advancements in additive technology and the overall improvement in the quality of motor oil over the years.
- Managing oil inventory in repair shops (00:15:25) The challenges faced by repair shop owners in managing the increasing variety of oil viscosity grades and the shift towards smaller packaging options.
- The lithium supply issue (00:18:23) Discussion on the tight supply of lithium and its impact on the prices of oil and grease.
- The use of calcium grease as an alternative (00:20:26) Exploration of calcium grease as a viable alternative to lithium grease due to its competitive pricing and water wash out protection.
- Changes in API specifications for motor oil (00:24:39) Explanation of the updated API requirements for motor oil to meet the needs of modern engines, prevent issues like low speed pre-ignition, and ensure turbo and engine integrity.
- Oil analysis for automotive fleets (00:27:51) Discussion on the limited use of oil analysis in automotive fleets due to conservative drain intervals.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:
https://shopmarketingpros.com/chris/
Check out their podcast here:
https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here:
https://www.facebook.com/groups/autorepairmarketingmastermind
Are you struggling to make your auto repair shop profitable? In this podcast, Coach Chris Cotton shares his experience working with a struggling auto repair shop in California. The shop was making $0 despite being a $3 million a year shop, and the owner had $100,000 in cash set aside but knew that something bad would happen if they didn't take action. Coach Cotton discovered that the shop had a low parts margin, underperforming labor margin, and low technician productivity. To turn things around, he suggested increasing prices, slowing down the car count, and hiring more service advisors. However, the owner was not willing to invest in the changes suggested by Chris. The most valuable lesson from this podcast is the importance of accountability and making tough decisions, even if it means letting go of friends or family members who are not contributing to the success of the business. Chris emphasizes the need for continuous learning and growth to take your auto repair business to the next level.
Introduction [00:00:06] Introduction to the podcast and its purpose.
Struggling Auto Repair Shop [00:00:59] Discussion of a struggling auto repair shop in California, including its potential, issues, and missed opportunities.
Managing Car Count for Success [00:10:01] Importance of managing car count for success, reducing car count, and increasing technician productivity in a busy shop.
Increasing pricing and slowing car count [00:11:07] The coach discusses how the struggling auto repair shop in California needed to increase pricing on oil changes and smogs to survive and slow down the car count to do a better job.
Accountability and letting go of employees [00:13:00] The coach talks about how the shop had an accountability problem and identified employees that needed to be let go, but they were friends of the family, and they didn't have it in their heart to do it.
Hope versus faith [00:14:09] The coach talks about how the owner had hope but wasn't willing to have faith, and how he believed in the owner, but unfortunately, the owner didn't believe in himself, and the shop is probably out of business at this point.
Don't forget to rate and review us!
Connect with Chris:
940.400.1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
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In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people.
Reggie Stewart, Reggie’s Motor Works, and Noble Auto Service in Noblesville, IN, Euro Specialist. Reggie’s previous episodes HERE
- Aftermarket Weekly 109 with Reggie Stewart
- Is Your Company Culture Holding You Back? with Chris Lawson [RR 864]
- The importance of dispatching in a shop (00:04:21) Reggie discusses the importance of having a dedicated dispatcher in a shop and the potential impact on efficiency and economics.
- Business operations and booking appointments (00:06:25) Reggie talks about the current state of his business, being comfortably busy and booked out a few days, and the decision to add staff members. They also discuss appointment scheduling and managing waiters.
- The need for a dedicated dispatcher (00:08:43) Reggie discusses the need for a dedicated dispatcher in his shop and the potential for hiring one in the future.
- Writing manifestos for job positions (00:11:13) Reggie talks about writing manifestos for each position in his company to better define roles, performance, and culture.
- Remodeling the Shop (00:16:33) Discussion about the renovation of the shop, including modernizing the colors, removing walls, and creating new spaces.
- Targeting a Different Market (00:19:01) Exploring the demographics and target clients in Kokomo, Indiana, compared to Noblesville, and the challenges and opportunities of serving a different community.
- Investing in Shop Updates (00:21:28) The importance of updating and investing in the shop, whether for attracting customers or preparing for a potential sale or exit strategy.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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COO'S Andrew Marcotte and Melissa Parker discuss growth and succession in the industry, emphasizing the importance of having a sellable business. They share their experiences with acquiring and managing new shops, highlighting the value of cultural fit over work experience. Andrew and Melissa also encourage others to build relationships within the industry, learn from other operations and have a 'butcher clean' shop!
Andrew Marcotte, American Pride Automotive, 5 locations, Virginia.
Melissa Parker, Harrell's Tire and Auto, 6 locations, North Carolina.
Show Notes
- The Peer Review and Transformers Group (00:00:01) Discussion about being at Scruggs Automotive for a peer review with the Transformers group.
- Growing and Expanding the Business (00:02:25) Conversation about the excitement and challenges of expanding the number of locations and the mindset required for growth.
- The importance of retaining high-quality people (00:07:52) Discussion on the goal of retaining high-quality employees and the challenges faced when trying to change the mode of operation in a shop.
- The impact of owner involvement on business value (00:08:28) Exploration of how the level of owner involvement can affect the value of a business and the importance of prioritizing a sellable business.
- The significance of cultural fit in acquisitions (00:09:28) Conversation about the importance of cultural fit when acquiring a new location and the potential consequences of not considering it during the due diligence process.
- The importance of addressing toxic employees (00:16:40) Discusses the negative impact of having a toxic employee in a store and the importance of addressing the issue promptly.
- Hiring for cultural fit and potential (00:17:53) Talks about the shift in hiring philosophy to focus on cultural fit and potential rather than solely valuing work experience.
- Observations and recommendations from store visits (00:20:23) Discusses the process of observing store operations and sharing findings, including the need for consistency across locations and focusing on growth opportunities.
- The virtual service advisor (00:24:48) Discussion about the possibility of hiring a virtual service advisor for a multi-store operation.
- Butcher clean (00:25:43) Explanation of the term "butcher clean" and its relation to having clean books in a business.
- The role of a CXO (00:26:51) Exploration of the concept of a Client Experience Officer (CXO) and the importance of building a consistent customer experience.
- Building relationships and gaining insights (00:33:59) Andrew encourages listeners to build relationships within the industry and learn from other operations to find success.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Get ready for an eye-opening episode as we dive deep into the world of counterfeit parts in the automotive industry. Tanner Brand, a mobile diagnostician and trainer; Bob Stewart, the global brand protection manager for General Motors; and Stephen Contos, a patent attorney counsel specializing in automotive engineering and software, discuss the implications of counterfeit parts for technicians, shop owners, and large companies. What is the difference between aftermarket parts and counterfeit parts? What are the legal and security risks from obtaining software from gray market or black market websites? It's clear that this is a complex issue that requires ongoing attention and discussion. Stay tuned for a potential part two of this episode where we'll continue to explore this topic.
Tanner Brandt, Autodiag Clinic. Tanner’s previous episodes HERE.
Bob Stewart, Global Brand Protection Manager for General Motors.
Stephen Kontos, Patent Attorney/Counsel specializing in automotive engineering and software at Harrity & Harrity LLP.
Show Notes:
- Watch Video Episode
- The Problem of Counterfeit Parts (00:02:35) Discussion on the issues and problems caused by counterfeit parts in the automotive industry.
- Identifying Counterfeit Parts (00:04:00) The difficulty in distinguishing between counterfeit and genuine parts, and the challenges faced by technicians.
- Gray Market Goods and Trademark Infringement (00:06:46) Explanation of gray market goods and how they relate to trademark infringement in the automotive industry.
- The OEM and Parts Suppliers (00:08:17) Discussion about the relationship between OEMs and suppliers, including licensing and selling to other brands.
- Legal Implications for Selling Counterfeit Goods (00:10:37) The legal liability for sellers of counterfeit goods, including patent infringement and strict liability tort.
- Illegitimate Software and Security Risks (00:17:11) Discussion on the availability and risks of purchasing illegitimate or cracked software, including the embedding of malware and compromising of credentials.
- Security Risks and Stolen Cars (00:20:01) Exploration of the security risks associated with stolen software, including the potential for theft of customer data and vehicles.
- Security Issues in Automotive Technology (00:23:34) Highlighting the security challenges posed by the increasing use of technology in vehicles, including fraudulent data injection and the control of autonomous vehicles.
- Verification of Technicians (00:24:54) Discussion on the trend of verifying technicians performing repairs and the issues with technicians being targets for their tools.
- Remote Programming and Software Legitimacy (00:25:26) Exploration of the potential risks and problems associated with remote programming, including the use of illegitimate software and incorrect programming of vehicles.
- Liability and Legal Risks (00:27:41) Discussion on the liability of individuals and companies involved in remote programming events, including the potential legal risks and the role of warranties in such cases.
- Importance of using appropriate tools for software configuration (00:33:47) Story of a vehicle engineer losing control of the steering wheel due to incorrect software configuration, emphasizing the importance of using the right tools.
- Safety concerns with remote programming in collision centers (00:35:35) Highlighting the potential safety risks and legal liabilities associated with remote programming in collision centers.
- Trademark Law and Branding (00:42:51) Exploration of trademark law and its implications for using brand names, logos, and slogans in automotive businesses.
- Risks of Associating with Companies (00:45:21) Explanation of the potential risks and legal issues that arise when associating oneself with a particular automotive company without proper authorization.
Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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In this week's episode, Hunt delves into the disturbing world of predatory lending, where borrowers are manipulated and taken advantage of by unscrupulous lenders. He’ll discuss things such as;
• The circumstances that lead people to seek loans from predatory lenders
• Insights into the functioning of these predatory lending "banks" and the strategies they employ to keep borrowers trapped in cycles of debt.
• The various options available to business owners facing financial hardships, and alternatives that can aid them without falling into the clutches of predatory lenders.
• The impact of hidden fees and how they accumulate into outrageously high interest charges, contributing to the borrower's financial burden.
Thanks to our partners, NAPA TRACS and Promotive
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
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Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of Shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
In this podcast episode, Brian and Kim interview Chris Jones, editor of Ratchet & Wrench magazine. They discuss their excitement about the upcoming Ratchet & Wrench Management Conference. Chris shares his interest in podcasting and video content creation, and they discuss the ease of incorporating video into podcasts using the abundance of modern streaming tools. They also discuss the passion and growth potential in the automotive industry and the importance of finding like-minded individuals and seeking coaching and consulting. The episode concludes with a discussion on the impact of brand presence on automotive repair shops.
Show Notes With Timestamps
- Meeting for the first time in person (00:00:55) The speakers discuss their first in-person meeting and how social media played a role in their relationship.
- Chris Jones' career aspirations (00:02:56) Chris Jones talks about his career achievements and expresses interest in doing a YouTube show or live interviews.
- Passion for the Automotive Industry (00:06:52) The speaker discusses the passion and care that people in the automotive industry have for their work and customers.
- The Importance of Community and Support (00:08:12)The speaker talks about the sense of community and support within the industry, and how it can help shop owners feel less isolated and overwhelmed.
- Powerful and Inspiring Stories (00:11:41) The speaker mentions some of the impactful stories they have covered, including a diversity story, the journey of a shop owner named John Kerr, and the rebuilding of a company after COVID-19.
- Importance of Brand Presence (00:14:00) Discussion on how shop owners often overlook the impact of their brand presence on potential customers.
- Personalized Marketing for Auto Repair Shops (00:15:17) Exploration of the misconception that all automotive repair shops are the same and the importance of showcasing each shop's unique personality and culture.
- Restaurant Management Conference (00:18:50) Information about an upcoming conference for shop owners and managers focused on education, networking, and improving shop management skills.
- ChatGPT and its impact on editorial calendar (00:20:49) Discussion on how the launch of ChatGPT impacted the editorial calendar and the use of AI in the industry.
- Writing as a valuable skill for shop owners (00:23:40) Importance of writing and communication skills for shop owners, with personal experiences shared.
- Tips for learning copywriting (00:25:36) Recommendations for shop owners to learn copywriting, including starting with simple writing and utilizing dictation software.
- Writing and Editing Blogs (00:27:14) Discussion about the process of writing blogs, the role of editors, and the upcoming blog-turned-class.
- AI and Grammarly for Writing (00:28:22) Exploration of the benefits and potential dangers of using AI tools like Grammarly for writing content.
- Honor Your Processes (00:29:14) The importance of focusing on processes and systems to achieve business goals, with a mention of implementing EOS (Entrepreneurial Operating System).
Lagniappe (Books, Links, Other Podcasts, etc)
- Ratchet & Wrench Management Conference
- Gary Halpert on Copywriting
- R&W Article - Escape Velocity
- R&W Article - I am The Industry
- R&W Article - John Cayer: 2022 R&W All-Star Winner
How To Get In Touch with Chris
Website - https://www.ratchetandwrench.com/home/contact/11461922/chris-jones
How To Get In Touch with Shop Marketing Pros
- Group - Auto Repair Marketing Mastermind
- Website - shopmarketingpros.com
- Facebook - facebook.com/shopmarketingpros
- Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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- Other Professions
- I could be a Counsellor
- Opponents to Licensure
- Why the Pressure to Pass???
Thanks to our Partner, NAPA AUTOTECH napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
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Phil Carpenter discusses the challenges of finding good technicians and the constant need for recruitment. He maps out the hiring process at Urban Auto Care and Avalon Motor Sports, which includes video interviews and in-person interviews. It's critical to a good fit for the long term and filtering out candidates who are not willing to go through their hiring process. He also explains the importance of maintaining a sense of urgency in hiring, employee turnover, and recognizing when it's time to let someone go.
Phil Carpenter, Director of Operations, Urban Auto Care and Avalon Motor Sports, Denver, CO. Listen to Phil’s other episodes HERE.
Show Notes
- Watch Full Video Episode
- Finding a Good Technician (00:01:01) Discussion on the average time it takes to find a good technician and the process of recruitment and advertising.
- Interviewing Process (00:04:43) Explanation of the initial video interview and the reasons behind conducting it remotely, followed by the subsequent in-person interview process.
- The interview process (00:08:33) Discussion about the interview process, including preface to team, narrowing down candidates, and making offers.
- Making an offer (00:09:27) The timeline and process of making an offer, including visiting other locations and discussing assessments.
- Pay discussions (00:15:16) The challenges of pay discussions and asking candidates if they are looking for a raise at their current job.
- The interview follow-up (00:17:33) Discussion about reaching out to a candidate after an interview and the experience of being ghosted.
- The effectiveness of text messages (00:18:51) Conversation about the preference for texting over email when contacting potential hires.
- The orientation process (00:22:54) Explanation of the onboarding process, including providing the employee handbook and accompanying videos.
- Sense of Urgency and Desperation (00:26:01) Discussion on the difference between sense of urgency and desperation when looking for new job opportunities.
- Always Recruiting Technicians (00:26:28) Importance of constantly running ads and recruiting technicians due to the 3 to 4 month window it takes to advertise and recruit.
- Challenges with Employee Retention (00:27:02) Exploration of reasons why employees leave, including burnout and finding better opportunities in different environments.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:
https://shopmarketingpros.com/chris/
Check out their podcast here:
https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here:
https://www.facebook.com/groups/autorepairmarketingmastermind
Are you running an auto repair shop and struggling with cash flow? In this podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares a success story of a shop in Houston that overcame its cash flow issues and increased its net profit by 5%. In under 6 months! The secret? Improving their DVI process, introducing a maintenance schedule program, and teaching their staff about the benefits of BG products. By doing so, the shop's average estimate went up by $400 per ticket, and their average repair order increased from $600 to $829.
But that's not all. Coach Cotton also talks about the importance of effective management, marketing, and continuous improvement. He shares valuable metrics and KPIs that his team tracks, and emphasizes the need to focus on improving processes and procedures before considering a second location.
If you're looking for practical advice on how to increase your auto repair shop's profitability, this podcast is a must-listen. Learn from a real-life success story and discover how you can take your shop to the next level.
Introduction [00:00:06] Introduction to the podcast and its purpose.
Success Story of a Shop [00:02:09] A success story of a shop in Houston, Texas, that was able to increase its sales and net profit by making minor tweaks to its DVI process and introducing a maintenance schedule program.
Improvements in Labor Gross Profit Margin [00:09:06] The labor gross profit margin of the shop has gone up by 13%, and the technician productivity has increased by 10%.
Bay Utilization [00:10:10] Importance of maximizing bay utilization before expanding to a second location.
Marketing and Image [00:11:20] Discussion of the importance of marketing and image, and a recommendation for Shop Marketing Pros.
Metrics and Processes [00:13:38] Improvements in build hours, close rate, effective labor rate, and labor hours per repair order through better processes and procedures.
Don't forget to rate and review us!
Connect with Chris:
940.400.1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
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Dave Hobbs discusses the challenges and changes brought about by electrification in the automotive industry. Dave shares his experience with hub bearing failures, the importance of proper charging cables for electric vehicles and the maintenance requirements of EVs. He also discusses the recently launched ASE Safety Certification and the importance of safety in the industry. It's an exciting time, and by embracing change and staying curious, technicians can ensure their success in this evolving landscape.
Dave Hobbs, Senior Technical Trainer and Curriculum Developer for Delphi Technologies. Dave’s previous episodes HERE.
- Watch Full Video Episode
- Prepping for Electrified Vehicles (00:04:17) Discussion on the changes and challenges technicians face when working on electrified vehicles.
- New Method of Disconnecting High Voltage Systems (00:05:21) Exploring the shift in disconnecting high voltage systems in newer vehicles.
- Constantly Tweaking Presentations and Flexibility in Teaching (00:11:26) Dave discusses his approach to teaching, constantly tweaking presentations, and being flexible to meet customer expectations.
- Changes in Electrification and Importance of Reading Technical Service (00:13:53) Dave talks about the changes in electrification in vehicles, the importance of reading technical service, and
- Using a tester to check the compatibility of charge cables with power sources (00:19:22)
- Challenges and details of electrification in the automotive industry, including the use of extension cords and maintenance requirements (00:21:17)
- ASE Safety Certification (00:27:11)
- Importance of Safety Certification (00:30:53) Importance of requiring safety certification for technicians working on electric vehicles to prevent accidents and injuries.
- Hidden Challenges of Electrification in Automotive Industry (00:35:56) Discussion on the difficulties technicians face in identifying and working with hidden electric components in newer cars.
- Variety of Electric Motors in Vehicles (00:37:10) Exploration of the different types and locations of electric motors in vehicles, such as belt-driven alternator starters and motors inside the transmission.
- Charging Systems in Hybrid and Electric Vehicles (00:38:04) Explanation of the various components involved in charging the battery pack and the 12-volt battery in hybrid and electric vehicles.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Now, I know what you're thinking, "Culture again?" But trust me, this episode takes a deep dive into how culture can truly make or break a business. Every business has a culture, whether it's intentional or not, and it's crucial to evaluate if it's the right one for retaining employees and attracting customers. Imagine an auto repair shop that truly understands the frustrations of car owners and aims to provide honest, knowledgeable, and reliable service to give them peace of mind. That's the kind of culture that draws customers in and keeps them coming back. Chris Lawson suggests checking out an article in the show notes that discusses the impact of culture on over 40 business metrics. Studies have shown that employees are more motivated and efficient in a happy work environment. So, investing in your company culture can actually boost your bottom line. If you're a business owner or someone interested in creating a positive work environment, this episode is a goldmine of information. Carm and Chris provide practical guidance on building company culture and emphasize the need for strong policies, procedures, and teamwork.
Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE
Show Notes
- Watch Full Video Episode
- How Much Does Company Culture Really Matter? 40+ Real Business Metrics Impacted by Your People and Culture (with sources)! https://www.betterculture.com/blog/does-company-culture-really-matter
- Importance of Company Culture (00:00:51) Discussion on the significance of company culture in retaining employees and attracting customers.
- Real World Studies on Culture Impact (00:02:33) Exploration of tangible studies on how developing a strong and positive culture impacts a business's bottom line.
- Different Categories of Shop Culture (00:04:25) Explanation of the three categories of shop culture: those who don't think they have culture, those who have a vague understanding of their culture, and those who have a clear understanding and can effectively communicate their culture.
- Employee Retention (00:10:37) A strong culture contributes to higher employee retention rates, reducing costs associated with turnover.
- Productivity (00:11:08) Positive company culture leads to increased efficiency and higher output from motivated employees.
- Collaboration and Teamwork (00:12:43) A positive company culture fosters collaboration and teamwork, encouraging employees to work together effectively towards common goals.
- Employee Loyalty (00:16:28) The importance of employee loyalty in fostering a positive company culture and reducing turnover.
- Ethical Behavior (00:17:50) The impact of a strong company culture on encouraging ethical behavior and maintaining a positive reputation.
- Talent Acquisition (00:18:13) How a positive company culture attracts top talent and makes talent acquisition easier for recruiters.
- Importance of Company Culture in Hiring (00:25:01) The significance of company culture when hiring new team members and emphasizes the need to convey the culture in job advertisements.
- Developing Effective Job Ads (00:26:55) Chris Lawson provides tips on creating job ads that highlight the shop's culture and attract candidates who are a good fit for the company.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Tara Topel, Greg Buckley, and Andy Bizub discuss the applications of AI in the automotive industry, focusing on the use of ChatGPT. They share examples of using AI to update handbooks, create repair procedures, educate service advisors, and enhance the customer experience. They also discuss the challenges and potential benefits of using AI in customer-facing interactions. While AI has benefits, it should be used as a supplement rather than a replacement for human connection.
Tara Topel, Topel’s Service Center Inc. Tara’s previous episodes HERE.
Greg Buckley, Buckley’s Auto Care in Wilmington, and Millsboro DE. Greg’s previous episodes HERE.
Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE.
Show Notes:
- Watch Video Episode HERE
- Utilizing AI to Update Team Member Handbook (00:03:18) Tara highlights the time-saving and efficiency-boosting benefits of using AI to update her team member handbook.
- Infusing Personal Touch into AI-Generated Content (00:04:51) The panel emphasizes the importance of adding their own personal touch to AI-generated content.
- Streamlining Repair Procedures with AI (00:09:15) Discussion on how AI, specifically ChatGPT, is used to generate repair procedures and streamline the process.
- Customizing AI-Generated Content for Consumers (00:10:07) Debate on tailoring AI-generated content to enhance value and understanding for consumers, considering the need for detailed repair procedures.
- Advantages and Challenges of AI in the Automotive Industry (00:17:40) Exploration of the benefits and potential challenges of implementing AI technology, including its evolving nature and impact on businesses.
- Refining AI-Generated Content (00:18:35) Discussion on the challenges and improvements in AI-generated content, highlighting the need for fine-tuning by coders.
- Leveraging Chat Bots for Personalized Content (00:19:44) Exploring the potential benefits of using chat bots to deliver personalized and accurate answers to customer inquiries, enhancing the customer-facing aspect of businesses.
- Creating Valuable Content with AI (00:23:20) The importance of investing effort into content creation, following guidelines, and adding personal touches to ensure valuable and beneficial content for specific locations.
- Personalizing Client Interactions with AI (00:27:05) The potential of using AI to personalize interactions with clients based on their preferences and profiles.
- Expanding Beyond Automotive Services (00:33:25) The importance of engaging with communities and utilizing AI to create interactive community pages, offering more than just automotive services.
- Mercedes' AI in the Cockpit (00:36:05) Discussion about the potential of AI in cars, specifically mentioning Mercedes and the concept of AI controlling various aspects of the vehicle.
- Balancing Reliance on AI-Generated Content (00:36:31) Emphasizing the need to strike a balance and not overly rely on AI, maintaining personal intelligence and experience in content creation.
Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
-
Thanks to our partners, NAPA TRACS and Promotive
Visit NAPATRACS.com and GoPromotive.com
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online : www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book : Download Here
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Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help businesses achieve their marketing goals. A valuable lesson from this podcast is the importance of using EOS to increase accountability and collaboration within the team, which ultimately leads to more successful marketing strategies and business growth. They highlight the key elements of a successful marketing strategy, including defining the target market, identifying unique selling points, establishing a proven process, and offering a guarantee. They also stress the importance of measuring progress through the scorecard and using the Vision Traction Organizer (VTO) to create a strategic plan for the business. If you're looking to take your marketing efforts to the next level, this podcast is a must-listen!
- EOS and Marketing (00:00:10) The speakers discuss how EOS can improve marketing and how it is an important component for any organization.
- Tim Stoll's Background and Becoming an EOS Implementer (00:02:06) Tim Stoll talks about his background in the chemical industry and how he became an EOS implementer.
- Quarterly Conversations and Accountability (00:04:44) Brian talks about how EOS and Profit First have been the difference maker in their business and how quarterly conversations have helped them solve issues before they become big problems.
- Improved team alignment and accountability (00:07:18) Brian and Kim discuss how implementing EOS has allowed them to focus on their strengths and delegate tasks to their team members, resulting in improved team alignment and accountability.
- Defining target market (00:09:29) The speakers discuss the importance of defining a target market in marketing and how EOS helps businesses to identify their ideal customers.
- Three uniques (00:13:52) The concept of three uniques is introduced as a term used in EOS. The speakers do not elaborate on this concept in this segment.
- Defining Your Uniques (00:13:56) The speakers discuss the importance of defining what makes a business unique and how it differentiates them from competitors.
- The Proven Process (00:16:34) The proven process is a one-page graphic that shows the relationship between a business and its clients. It helps to build loyalty and can be used in various marketing channels.
- The Guarantee (00:18:52) The guarantee is a way to take objections off the table and make it easier for customers to do business with a company. In the world of auto repair, it is usually an extended warranty or a nationwide warranty program.
- Accountability Chart (00:21:18) The accountability chart is a tool that defines who is responsible for what in an organization, beyond titles and positions. The marketing function is a key part of the chart, and its accountabilities depend on the company and industry.
- Meeting Pulse and Scorecard (00:25:26) The EOS system includes a meeting pulse that reduces the number of meetings while increasing productivity. The scorecard measures activity, not just results, and provides automatic accountability for achieving goals. The scorecard includes measures such as the number of pieces of content produced, the growth of a private Facebook group, and the number of leads coming in.
- Weekly Scorecards (00:29:05) The speakers discuss the benefits of using weekly scorecards to track marketing numbers and trends, and how it helps make data-based decisions.
- Rocks (00:31:48) The speakers explain what rocks are in EOS, which are 90-day goals that help businesses focus on important things to accomplish both at the company and personal level.
- Access to Implementer (00:34:41) The speakers emphasize the importance of having access to an EOS implementer in between sessions, and how they can help with questions and provide tools to use.
- Implementing EOS (00:35:56) The speakers discuss the benefits of hiring an EOS implementer for businesses and how it can improve team alignment and accountability.
- The Vision Traction Organizer (00:37:55) The Vision Traction Organizer is a two-page strategic plan that is revisited every quarter to ensure it is still relevant. The eight questions that are answered on the organizer are discussed.
- Ten-Year Target (00:41:41) The speakers discuss the difficulty of coming up with a ten-year target and the importance of having a big, inspiring goal that can be communicated to employees. They share their own ten-year target of being known as the best auto repair marketing company in America.
- Creating a Three-Year Picture (00:43:46) The speakers discuss the importance of creating a three-year picture for a business, including revenue and profit targets, and how it helps with team alignment and achieving goals.
- Defining Quarterly Rocks (00:48:07) The speakers explain the concept of "rocks" in EOS, which are 90-day goals that help businesses achieve their yearly and three-year targets. They discuss how rocks can be used in marketing, such as building a podcast studio or creating videos, and how they help with accountability and getting things done.
- Benefits of EOS for Marketing (00:49:58) The speakers discuss how EOS can benefit marketing efforts, including setting marketing goals and budgets, and how it helps with team alignment and accountability. They also mention how EOS can be implemented in the automotive industry and how to find an EOS implementer.
- Finding the right EOS Implementer (00:50:56) The importance of finding an EOS Implementer that fits well with the business owner and their team.
- First step to implementing EOS (00:51:56) Advice on the first step for an automotive repair shop owner interested in implementing EOS: call an EOS Implementer for a conversation and a 90-minute meeting.
- Passion for EOS (00:53:40) The hosts express their passion for EOS and how it has helped their business.
How To Get In Touch with Tim
- LinkedIn - https://www.linkedin.com/in/timstoll3/
- Email - [email protected]
- Website - https://www.eosworldwide.com/tim-stoll
How To Get In Touch with Shop Marketing Pros
- Group - Auto Repair Marketing Mastermind
- Website - shopmarketingpros.com
- Facebook - facebook.com/shopmarketingpros
- Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
-
- Motivating or Demotivating?
- Love for the job
- Rigged Games
Thanks to our Partner, NAPA AUTOTECH napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
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Jeff Mont, owner of JJ's Auto Service Center and Jeremy Glassco, founder of App Fueled, discuss the benefits of using apps in the automotive industry. Apps can be a valuable tool to engage with customers and increase customer loyalty. By offering valuable benefits and discounts, shops can make it worth their customers' while to give their time and attention to their business. JJ shares his experience using App Fueled for his shop's app, which includes a 10% discount on all purchases and a 5% rebate up to $50. He notes that the app has helped increase his shop's average repair order by 15-16%.
Jeff Mont, JJ's Auto Service Center, Waldorf, MD.
Jeremy Glassco, Founder, App Fueled
Show Notes
- Watch Full Video Episode
- JJ's Experience with App Fueled (00:03:20) Jeff Mont (JJ) talks about his experience using App Fueled for his auto repair shop's app and how he wanted to be different from other shops.
- Great Teachers are Students (00:07:45) Jeremy Glassco and JJ discuss their mutual learning from each other
- Benefits of an App for Auto Repair Shops (00:08:44) Jeremy and JJ discuss the benefits of having an app for auto repair shops and how it can help build a connection with customers.
- The Psychology Behind Apps (00:15:47) Jeremy Glassco discusses the psychology behind apps and how they get customers to give their time and space on their phone. He explains how apps can change the paradigm and make it more convenient for customers to come back to the shop.
- Benefits of the App (00:18:11) Integrating the app into the sales process and how to offer discounts and rebates to members. The app has increased their average revenue per order by 15-16%.
- Intimacy and Customer Commitment (00:23:48) How apps can create intimacy with customers and encourage commitment to return to the shop.
- Premium Retail Price and Membership Discounts (00:25:01) The concept of premium retail pricing and how it differs from membership discounts, using Target's Redcard as an example.
- App Features and Customer Engagement (00:28:57) How the app can engage customers through push notifications, coupons, and recall alerts, and how it can be used to manage multiple cars.
- The Importance of App Functionality (00:30:49) How Apple and Google are improving search functionality on phones to make it easier to find apps.
- Gamification of Apps (00:32:14) The importance of making an app engaging and fun for customers. They talk about the "stars program" and how it can be used to disrupt customer behavior.
- Referral Codes and Affiliate Marketing (00:34:26) The referral mentality and how it can be used to reward affiliates.
- Jeremy's Gratitude for Chris Cloutier at Auto Flow (00:38:44) Jeremy expresses his gratitude for Chris Cloutier at Auto Flow and his developer team for reigniting his passion for the industry.
- JJ's Success with App Fueled (00:40:20) JJ expresses his gratitude for the people who have helped him develop his business, and how App Fueled has differentiated his shop in his town.
Thanks to our Partner, NAPA AUTO CARE
Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Is Effective Communication the Key to Solving 90-95% of Auto Repair Shop Issues? - Chris Cotton Weekly Blitz
in Podcasts, Webinars & Live Streams
Posted
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:
https://shopmarketingpros.com/chris/
Check out their podcast here:
https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here:
https://www.facebook.com/groups/autorepairmarketingmastermind
Are you tired of dealing with constant issues in your auto repair shop? Wondering what the secret is to running a smooth and successful business? Well, the answer lies in one simple question: How well are you communicating? In this eye-opening podcast episode, Coach Chris Cotton reveals that a staggering 90-95% of problems in auto repair shops stem from communication deficiencies. From miscommunication to lack of communication and improper communication, these barriers can wreak havoc on your shop's productivity and customer satisfaction. But fear not! Coach Cotton shares ten invaluable tips to improve communication, including clear roles and responsibilities, regular meetings, and using the right communication channels. Plus, he highlights the importance of empathy, respect, and detailed documentation. So, if you're ready to take your auto repair shop to the next level, tune in and unlock the power of effective communication. Don't forget to subscribe, share with fellow shop owners, and leave a review if you enjoy the episode. Let's build a thriving community together!
[00:01:02] Barriers to Communication Miscommunication, lack of communication, and improper communication in auto repair shops.
[00:03:39] Importance of Effective Communication in Auto Repair Shops The significance of clear and effective communication between service advisors, technicians, and ownership.
[00:05:42] Suggestions to Improve Communication in Auto Repair Shops Establishing clear roles, holding regular meetings, using appropriate communication channels, implementing communication software, and more.
[00:11:19] Importance of Effective Communication in Auto Repair Shops Tips for creating a more efficient, productive, and harmonious auto repair shop through effective communication.
[00:12:14] Gratitude for Listeners and Sponsor Expressing gratitude to listeners and acknowledging the support of sponsor Shop Marketing Pros.
[00:13:13] Video Format on YouTube and Call for Audience Input Announcement of podcast episodes being available in video format on YouTube and invitation for audience input on future topics.
Don't forget to rate and review us!
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
Click to go to the Podcast on Remarkable Results Radio