carmcapriotto
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Posts posted by carmcapriotto
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Pete McNeil discusses the changing needs of employees in the post-COVID workplace, particularly focusing on Gen Z employees. He talks about the importance of providing a positive customer experience and adapting to the preferences and attention span of Gen Z employees. He also discusses the challenges of hiring and retaining Gen Z employees, including the need for benefits, learning opportunities, and potential pay advantages.
Pete McNeil, McNeil’s Auto Care, Sandy and Riverton, UT. Pete’s previous episodes HERE
Show Notes:
- The Legacy of Old Car Repair Tools (00:01:39) Discussion about displaying old car repair tools in the waiting room to showcase the evolution of automotive technology.
- The Importance of Customer Experience (00:07:21) Highlighting the exceptional service provided by a server at a restaurant and the need to recruit service advisors from industries with a focus on customer experience.
- Understanding Gen Z Employees (00:08:47) Exploring the characteristics and preferences of Gen Z employees, including their shorter attention span and the need for clear direction and guidance.
- Gen Z Challenges in the Workplace (00:09:18) Discussion on the challenges faced by Gen Z employees entering the workplace without prior working experience.
- Adapting to Gen Z Preferences (00:12:19) Exploring the changing expectations of Gen Z employees during job interviews, including flexible work schedules and work-life balance.
- Creating Hybrid Pay Programs (00:16:38) The need for customized pay programs to meet the diverse needs and preferences of employees, with examples of different pay structures.
- Valuing Diagnostic Technicians (00:19:31) The need to compensate diagnostic technicians accordingly.
- Specialization and Rewarding Expertise (00:21:31) Highlighting the importance of specialized technicians in areas like transmissions, electrical, and HVAC, and the need to reward their knowledge and time investment.
- The importance of involving families in social events (00:26:34) Discussion on the significance of including employees' families in non-work related special events.
- Creating a positive work culture through various events (00:27:29) Exploration of different events, such as boating trips and casino nights, that the company organizes to foster camaraderie and teamwork among employees.
- The communication preferences of Gen Z employees (00:29:40) Insights into the communication preferences of Gen Z employees, including their preference for face-to-face interactions and the low reliance on social media for communication.
- The changing needs of employees (00:35:23) Discussion about the need for a new way of connecting and learning with the new age employees.
- Adding on to the Riverton store (00:35:47) Updates on the expansion of McNeil's Auto Care in Riverton, Utah, including adding six bays and a warehouse.
- Appreciation for Carm Capriotto (00:36:17) Expressing gratitude for Carm Capriotto's contributions to the automotive industry and the podcast.
Thanks to our Partner, Dorman Products.
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Carm Capriotto and Maryann Croce discuss the importance of attending industry conferences and how to maximize their value. They provide tips such as having a growth mindset, planning ahead, and taking action on what is learned. They emphasize the value of networking, exchanging contact information, and respecting sponsors, speakers, and vendors. They also recommend documenting insights, taking pictures and videos for social media, and representing your business professionally. After the conference, they suggest debriefing, discussing takeaways, and creating a plan of action.
Maryann, Small Biz Vantage. Maryann’s previous episodes HERE.
Show Notes
- Pre-Conference Preparation (00:06:41) Tips on how to prepare yourself before attending a conference, including having a growth mindset and planning for the event.
- Importance of Planning (00:08:08) The significance of planning for a conference based on the unique needs and stage of your business, including considering attendees, speakers, vendors, and training topics.
- Traveling Light and Allowing Extra Time (00:08:50) Advice on traveling light and allowing extra time to fully immerse yourself in the conference experience.
- The importance of networking (00:11:39) Tips on networking at conferences and the value of connecting with new people and sharing knowledge.
- Respecting sponsors, associations, and speakers (00:13:19) The importance of showing respect to the individuals and organizations involved in the conference and providing constructive feedback.
- Debriefing and creating an action plan (00:18:53) Scheduling time to discuss takeaways from the conference and creating a plan of action to implement the knowledge gained.
- The importance of accountability partners (00:20:01) Discussing the benefits of having an accountability partner and the impact it can have on personal and professional growth.
- The value of debriefing after a conference (00:21:10) Highlighting the importance of debriefing with your team after attending a conference to discuss what worked, what didn't, and to align everyone's understanding.
- Choosing the right words for team alignment (00:22:21) Exploring the significance of using the term "align" instead of "buy-in" when trying to get your team on board with ideas, to foster collaboration and shared goals.
Thanks to our Partners, AAPEX and NAPA TRACS
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Part 2 of our labor rate discussion in the automotive aftermarket industry. Our panel emphasizes the importance of setting labor rates based on the shop's own expenses and profitability, rather than comparing them to competitors. They also stress the need for regular labor rate increases and educating staff about the financial aspects of running a shop. They address fear and mindset issues that can affect labor rates and overall success. The episode provides valuable insights and advice for shop owners in effectively setting and managing their labor rates.
Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast. Listen to Chris’ previous episodes HERE
Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HEREShow Notes:
- Build Your Labor Rate From The Ground Up Part 1 [THA 276]: https://remarkableresults.biz/remarkable-results-radio-podcast/a276/
- Where the Money Goes – The $100 Lesson [THA 210]: https://remarkableresults.biz/remarkable-results-radio-podcast/a210/
- Labor rates should not be set based on competitors (00:02:10) The importance of setting labor rates based on the shop's own expenses and profitability, rather than comparing them to competitors.
- Educating staff about where the money goes in the business (00:03:18) The need to teach employees about the various expenses and costs involved in running a shop, to help them understand the labor rates and the owner's income.
- Fear and mindset issues affecting labor rates and success (00:05:02) The fear and mindset issues that can affect labor rates and the overall success of a shop, and the importance of addressing these issues before setting labor rates.
- The importance of financials and owner thinking (00:07:46) Discussion on the prevalence of shop owners not having up-to-date financial statements and the need for owners to transition from technician thinking to owner thinking.
- Raising the Labor Rate (00:15:40) Discussion on the importance of raising labor rates and providing value to clients.
- Labor Rate and Value (00:17:19) Exploration of flipping the conversation from price to value and the curse of knowledge.
- Labor as Time vs Value (00:18:05) Insights on how labor is often tied to time, but should be based on value and the skills of technicians.
- Setting a Higher Standard (00:23:11) Discussion about the importance of qualifying customers and setting a higher standard for the shop's services.
- Firing Customers for Excellence (00:24:03) Exploration of the concept of firing customers who compromise the shop's level of excellence and professionalism.
- Running the Business Like a Business (00:25:58) Importance of charging correctly, controlling the schedule, and making every car count to improve the shop's profitability and efficiency.
- The impact of increasing labor rates on gross profit (00:31:37) The relationship between increasing labor rates and gross profit. It explains that when a technician's pay is increased, the labor rate must also be raised to maintain the same gross profit percentage. It highlights the importance of understanding the math behind labor rates and setting them proactively.
- The need to compete with other industries for skilled technicians (00:33:42) The challenges of attracting and retaining skilled technicians in the automotive industry. It compares the benefits and compensation offered by other industries, such as Target and emphasizes the need for competitive labor rates to attract and retain talent. It also highlights the importance of providing tools and benefits to technicians to create a profitable and sustainable industry.
- Building a profitable business (00:42:42) The significance of being profitable and setting labor rates that allow for a 20-25% net profit, as well as the importance of love and grace in running a successful shop.
- The importance of making changes now (00:44:27) The need to make changes in labor rates immediately instead of waiting and encourages shop owners to trust the advice of coaches.
Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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The ERTC (Employee Retention Tax Credit) is something Hunt has talked about in the past (See Episode 10 and 33) but this week, he wants to discuss the current status of the IRS with regard to auditing and follow-up on businesses that have claimed this credit, such as:
- IRS is upping their fines if you don't disclose all funds, even the legit ones.
- IRS amnesty programs: From a simple "Hey, I've got this account" to "I owe you, let's settle."
- The IRS usually has three years to ask for back taxes, but some exceptions exist. If you've taken the ERTC money, there's a two-year period where the IRS might have you on their radar. Bigger amounts = more attention.
- The ERTC program's end is in sight, with some parts set to phase out soon.
- Want more details? Click here: https://www.irs.gov/newsroom/to-protect-taxpayers-from-scams-irs-orders-immediate-stop-to-new-employee-retention-credit-processing-amid-surge-of-questionable-claims-concerns-from-tax-pros
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
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Matt Fanslow is with Chad Austin, the owner of Austin Automotive in Canon City, Colorado. They discuss Chad's background as a mechanic and the challenges and successes of running a shop. They also discuss the importance of having the right tools for the job, the challenges of working on electronic modules, and the benefits of using digital tools in automotive repair. They touch on air conditioning systems, diagnostic techniques, and the future of AC system repairs in electric vehicles. Overall, they provide valuable insights into the automotive repair industry.
Also:
- Types of vehicles worked on at Austin Automotive
- Weather conditions in Canon City, Colorado
- Challenges of programming and dealing with different vehicle modules
- Frustration with the lack of access to software and tools for electronic module repair
- Importance of having the right tools in the shop
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
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Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Creating a logo is a difficult process and you often end up with a logo that you like, but don’t love. Don Stardy tells his story about the birth of his new logo.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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Jock Brocas, Author, Publisher, Researcher and Evidential Medium discusses the topic of grief and its impact on individuals and society. Jock shares his personal experience with grief and emphasizes the importance of integrating it into our lives rather than trying to recover from it. He explains there is a societal fear and discomfort surrounding grief and how it affects our ability to support those who are grieving. Jock offers insights on empathy versus sympathy and encourages engaging with those who are grieving. He also discusses the transformative power of grief and the importance of leaders in the automotive industry supporting their team members who may be grieving. Jock shares his simple model for coping with grief and emphasizes the power of choice. It's our hope that this conversation will inspire you to approach grief with empathy, understanding, and acceptance.
Jock Brocas, Author, Publisher, Researcher and Evidential Medium. jockbrocas.com
Show Notes
- Watch Full Video
- Grief as a Journey (00:04:03) Jock talks about the different aspects of grief and how it affects various areas of life, including work and relationships.
- Grief as Integration (00:05:52) Jock explains that grief is not something to recover from, but rather something to integrate into our lives as a natural aspect of life.
- Engaging with Grief (00:06:07) Jock discusses the importance of engaging with those who have experienced loss, asking them to share stories and memories of their loved ones instead of offering empty platitudes.
- Fear and societal expectations surrounding grief (00:08:40) How fear and societal expectations contribute to the discomfort and avoidance of discussing grief.
- The need to include and support those who are grieving (00:11:11) The importance of including and supporting individuals who are grieving, rather than disconnecting from them out of fear.
- Finding Purpose in Grief (00:18:09) Exploration of how grief can become a transformative experience, leading to the discovery of purpose and a desire to serve others.
- Traumatic Grief and its Impact (00:23:03) Explanation of different forms of grief, including traumatic grief, and how it can be a result of experiencing a shocking or inexplicable loss.
- The Traumatic Grief Experience (00:25:28) Discussion on the personal experience of traumatic grief and the long-term effects it can have.
- The Impact of Grief on Leadership (00:26:21) Exploring how leaders in the automotive industry who are grieving can make wrong decisions and negatively affect the company and its employees.
- Tips for Coping with Grief (00:29:28) Advice on expressing grief, keeping the relationship with the loved one alive, and making the choice to continue living and transforming one's life.
- Beliefs and living in the present (00:34:23) Exploration of the importance of allowing beliefs to change and living in the present moment.
- Cultivating personal growth (00:34:41) Metaphorical explanation of how Jock sees himself as a gardener, planting seeds of personal growth and leaving it up to individuals to cultivate their own growth.
Thanks to our Partner, NAPA Auto Care
Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:
https://shopmarketingpros.com/chris/
Check out their podcast here:
https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here:
https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton discusses the transition from being involved in the day-to-day operations of an auto repair shop to becoming a coach and mentor for employees. They emphasize the importance of having a well-established framework of processes and procedures, investing in employee development, and creating a positive work culture. By focusing on coaching and accountability, shop owners can ensure sustainable business growth and leave a legacy of excellence. The episode concludes with a reminder to continue seeking knowledge and improvement.
The transition to coaching employees [00:02:09] Exploring the significance of transitioning from a hands-on owner to a coach, focusing on building a legacy, employee development, and accountability.
Enhancing the business culture [00:04:31] Reinforcing a culture of continuous learning and growth by celebrating achievements and fostering a positive and supportive environment.
Sustainable business growth [00:05:39] Building a self-sustaining model through coaching and accountability, ensuring consistency in the present and laying the foundation for future expansion and growth.
Connect with Chris:
940.400.1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
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'Car Coach' Lauren Fix discusses the topic of synthetic fuel, explaining Porsche's investment in e-fuel as an alternative to electric conversion. Lauren shares her thoughts on EVs and the government's role in mandating their use. She believes in the freedom of choice when it comes to the type of vehicle one wants to drive, be it electric, hybrid, diesel, or gas.
Lauren Fix, Car Coach Reports, Total Car Score Podcast, is an automotive expert and analyst based in Buffalo, NY. She has written three books on automobiles. She has appeared on CNN, Fox News, Newsmax TV, CNBC, and USA Radio’s Daybreak USA show. Lauren’s previous episodes HERE
Show Notes:
- Watch Full Video
- Fuel for the Future (00:03:39) Discussion on the development of synthetic fuel by Porsche and its potential impact on the automotive industry.
- OEMs and Synthetic Fuel (00:08:27) Exploration of the interest and excitement among major automakers like GM, and Ford in the potential of synthetic fuel as an alternative to traditional gasoline.
- Electric Vehicle Range Limitations (00:09:55) Discussion on the limited range of electric vehicles and its impact on certain professions like landscaping and plumbing.
- Electric Vehicle Mandates and State Opposition (00:11:25) Exploration of the opposition to electric vehicle mandates, particularly in states outside of California, and the potential blockage of such mandates by Congress.
- Financial Implications for Car Manufacturers (00:15:04) Insights into the financial challenges faced by car manufacturers in complying with electric vehicle mandates and the potential fines for non-compliance.
- The transition to electric vehicles (00:16:51) Discussion on the transition from traditional vehicles to electric vehicles and the possibility of putting an ICE engine in an EV platform.
- Politics and government influence on the automotive industry (00:18:10) Exploration of the political factors influencing the push for windmills, solar panels, and electric cars, and the impact on the availability and affordability of alternative fuels.
- The impact of UAW strike on car production (00:22:36) Concerns about the potential UAW strike and its potential impact on car production, leading to a shortage of vehicles and affecting the used car market.
- Challenges with EPA's automobile emissions guidelines (00:27:02) Critique of the EPA's automobile emissions guidelines and the concerns about mandating electric cars.
- Slow growth of electric cars in the US (00:30:09) Exploration of the low adoption rate of electric cars in the US and the potential for slow growth in the market.
Thanks to our Partner, Dorman Products.
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Dan Taylor discusses various aspects of running a successful automotive repair business. He emphasizes the importance of having a roadmap to success, repackaging information to resonate with different people, utilizing reliable shop management systems, client and employee retention, effective marketing strategies, well-defined processes and procedures, and artificial intelligence in the industry. The episode concludes with a discussion on the importance of making money in the automotive repair industry and the need for a paradigm shift towards maintenance and customer service.
Dan Taylor, Senior Business Advisor, Transformers Institute. Dan’s previous episodes HERE
Show Notes
- Retention: Keeping Top Employees [THA 327]
- Is Your Company Culture Holding You Back? [RR 864]
- The roadmap to success (00:01:17) Discussion on the importance of having a roadmap to success, both personally and for your team.
- Repackaging and giving things in a different light (00:02:22) Exploration of how repackaging messages can resonate differently with people and lead to success.
- Major components for success (00:03:16) Introduction of seven major components that can guarantee success if followed, along with the need to reassess and upgrade strategies.
- Retention and Point of Sale Systems (00:10:04) Discussion on the challenges of retaining customers and the limitations of point of sale systems.
- Marketing and Client Retention (00:11:01) Importance of marketing efforts for client retention and the impact on business growth.
- Team Retention and Processes (00:14:44) The significance of team retention, the need for processes and procedures, and the constant improvement of organizational systems.
- The importance of presenting all information to clients (00:19:57) Explains how some shops present all the necessary repairs to clients and allow them to decide what to prioritize.
- Challenges in service maintenance and inspections (00:20:56) Discusses the challenge of inspecting and recommending services that have already been done or are not needed.
- Utilizing data and technology to improve operations (00:22:05) Highlights the importance of integrating data and technology to streamline operations, improve customer service, and gain trust and credibility.
- Sales and Relationship Building (00:29:45) The importance of sales and building relationships with clients in the automotive industry, and the need to educate clients about the value of maintenance.
- Operations and Productive Technicians (00:36:37) The need for productive technicians and efficient operations in order to maximize profitability and provide quality assurance to customers.
- The forgotten child (00:39:54) Discussion about the importance of the admin role in a shop, including timely financials and prompt paperwork.
- Monitoring KPIs (00:40:35) Exploration of key performance indicators (KPIs) such as opportunities, closed rate, and client retention.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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This week, dive into proactive tax management. Whether you're wrapping up extended returns from 2022 or gearing up for the next tax year, now's the time to strategize. Hunt unpacks essential insights:
• Tax Extensions: Can they shield you from audits?
• Working with Accountants: Understand reasonable expectations and collaborate effectively to plan your taxes for the coming year.
• DIY Tax Forecasting: Tools to craft a ballpark tax estimate for next year, plus ways to refine those figures.
• Estimated Tax Payments: Not mandatory, but Hunt reveals why they're a wise move.
• Tax Myths Demystified: Learn the facts to minimize tax liabilities and debunk some fairly common misconceptions.
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
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Our panel discusses the topic of language and terminology changes in the automotive aftermarket service industry. It's important to use clear and professional language with employees and customers, as well as the significance of honesty and trust in communication. They also touch on the distinction between "technician" and "mechanic" and the need for ongoing training and teamwork. We hope that our discussion will inspire you to reflect on your own communication practices and make necessary improvements.
Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Autoflow. Chris’s previous episodes HERE
Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Jon Kloosterman, Director of Operations, WestSide Service, Zeeland, MI. Jon’s previous episodes HEREShow Notes:
- Industry Terminology: It’s Time to Change it. Can You Get Behind This? [RR 571]
- The mindset shift (00:02:07) Discussion on the importance of mindset in implementing changes and improvements in the automotive business.
- Rock star or not? (00:03:38) Exploration of the language used to describe employees, specifically the term "rock star" and its potential negative connotations.
- Customers or clients? (00:06:06) The significance of referring to customers as clients and the impact it has on the professionalism and relationship-building within the business.
- The value of language in communication (00:07:54) Discussion on the importance of language in communication with clients and staff, and the use of terms like service writer, service advisor, and service consultant.
- The shift from mechanic to technician (00:11:08) Exploration of the evolving role of automotive professionals from mechanics to technicians due to advancements in technology and the need for specialized skills.
- Developing teamwork and efficiency (00:16:09) The benefits of pairing young technicians with experienced ones to boost efficiency and create a sense of teamwork in the shop.
- Using inclusive language and emphasizing teamwork (00:17:16) They talk about the importance of using inclusive language like "team members" instead of "employees" and how it fosters a sense of unity and common goals.
- Being mindful of communication and emotions (00:19:47) The conversation shifts to the significance of being aware of one's emotions and communication style, especially when dealing with employees, and the impact it has on team dynamics and employee retention.
- The importance of language and communication (00:23:28) Discussion about the need for patience and grace with young employees, the importance of using positive language with customers, and the impact of words on customer experience.
- Empathy towards customers (00:24:20) Emphasizing the importance of empathy and understanding towards customers, recognizing that they may be going through difficult situations, and the role of service teams as counselors.
- The power of effective communication (00:26:21) Highlighting the art of effective communication, the significance of practicing communication skills, and the introduction of Remarkable Results Toastmasters group for leaders in the automotive aftermarket.
- Creating an Identity (00:31:16) Discussion on turning actions into identities and empowering employees to take action.
- Affirmations and Positive Thinking (00:32:05) The importance of affirming ourselves and using positive language to combat negative thoughts.
- Standardizing Terminology (00:36:39) The need to standardize industry terminology and eliminate confusing acronyms when communicating with customers.
- The invoice vs. work order discussion (00:38:25) The hosts discuss the terminology used in the automotive industry, specifically the difference between using the terms "invoice" and "work order" when interacting with customers.
- Understanding AI and big data models (00:40:09) The topic of artificial intelligence (AI) and the role of big data models in shaping AI responses and interpretations.
- The importance of effective communication (00:44:21) The significance of effective communication within teams and with clients, highlighting the impact of words on professionalism and everyday interactions.
Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Matt Fonslow, Pedro de la Torre, and Justin Morgan discuss the challenges and frustrations of working in the automotive industry. They talk about the difficulties of diagnosing and fixing cars, the pressure to perform, and the industry's changing landscape with new technologies and complex vehicles. They also touch on the importance of staying positive, time management, training, and skill development, dealing with module failures, and the impact of mental health on their work. The conversation revolves around the struggles and frustrations of working in the automotive industry and the need for support and collaboration within the industry.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
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Some years back I took part in a boot camp for businessmen where they physically and mentally beat us down. My big takeaway was to “stop stopping”. It doesn’t matter if we’re talking about marketing, coaching, growing a business, learning, dieting, working out, or whatever. We all need to stop stopping.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
- Stop Stopping (00:00:01) Brian introduces the topic of "stop stopping" in business growth and shares personal experiences from a boot camp for executives.
- The Roller Coaster of Marketing (00:02:04) The challenges of marketing for a local agency and the negative impact of starting and stopping marketing efforts.
- The Importance of Consistency (00:03:44) The need to stop stopping in various aspects of business, including marketing, inspections, and tracking KPIs.
- Stop Stopping (00:08:56) Brian discusses his struggle with weight loss and the importance of not stopping in order to achieve better results.
- Keep Going (00:09:48) The need to continue taking action in business and not stopping in order to achieve growth and success.
- Scaling Back (00:10:40) Brian suggests various strategies for handling an overwhelming amount of business, such as raising prices, expanding the shop, or opening a second shop.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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Dr. David Weiman discusses the emotional attachment people have to their cars and how the repair industry can empathize with customers during the process of saying goodbye to a beloved vehicle. This case study was prompted by Dr. David's own experience with saying goodbye to his car unexpectedly. He discusses the parallel between the automotive industry and the medical field in terms of diagnosis and repair, and the importance of trust and the role of service professionals in providing certainty and safety to customers.
Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE
Show Notes
- The emotional attachment to cars (00:01:09) The emotional attachment people have to their cars and the importance of empathy in dealing with the loss of a favorite vehicle.
- The connection between memory and cars (00:02:04) How memory is connected to cars and how the brain creates memories through touch and experience.
- The parallel between the automotive and medical industries (00:07:20) The parallel between the automotive industry and the medical field in terms of diagnosis, repair, and the interaction between professionals and customers.
- The psychology of decision making (00:08:25) Explains the importance of presenting options to customers in a way that they can understand and make a decision.
- Using visuals to aid understanding (00:10:10) Discusses the use of photographs and videos to help customers understand technical explanations and repairs.
- The dilemma of repairing an old car (00:13:01) Explores the decision-making process when faced with costly repairs on an old car with corrosion issues.
- The decision-making process (00:16:36) The three decisions customers have to make regarding their car: what to do with the old car, how to get around without a car, and finding a reliable used car.
- The importance of trust in service industries (00:17:41) The value of trust in service industries, and how it extends beyond the core service to ancillary areas like advice on purchasing a new car.
- Creating a deeper connection with customers (00:20:02) The impact of sharing personal experiences with customers, creating a stronger bond and deeper connection with them.
- Finding a gem of a car (00:26:27) Dr. David describes the serendipitous discovery of a well-maintained 2011 Lexus with low mileage and impeccable condition.
- The training of service advisors (00:33:40) Discussion about the training provided to service advisors in the automotive industry, focusing on helping them deal with customer emotions and uncertainties.
- The psychology of the automotive service counter (00:33:40) Suggestion to have courses or workshops on the psychology of the automotive service counter, highlighting the need for understanding and empathizing with customers.
- Similar situations faced by customers (00:34:38) Acknowledgment of the many customers who come into shops with similar situations, emphasizing the importance of learning from Dr. Dave Weiman's story.
Thanks to our Partner, NAPA Auto Care
Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:
https://shopmarketingpros.com/chris/
Check out their podcast here:
https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here:
https://www.facebook.com/groups/autorepairmarketingmastermind
Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast focused on enhancing auto repair business knowledge and providing practical strategies for success. Coach Chris emphasizes the significance of apprenticeships in the auto repair industry, expressing frustration with shop owners complaining about the technician shortage without implementing apprenticeship programs.
The benefits of apprenticeships are discussed, including bridging the skills gap, ensuring a sustained talent pipeline, reducing turnover, and providing cost-effective training. Coach Chris advises establishing a successful apprenticeship program, such as having a structured curriculum and pairing apprentices with experienced mentors. The episode concludes with a call to action for shop owners to invest in apprenticeships and support the industry's growth.
Apprenticeships [00:01:10] Importance of apprenticeship programs for auto repair shop owners and the need for a sustained pipeline of talent.
Bridging the Skills Gap [00:02:19] The need for technicians to possess new skills due to advancements in technology and the role of apprenticeships in acquiring these skills.
Key Elements of a Successful Apprenticeship Program [00:04:38] Structured curriculum, mentoring, regular evaluation, and incorporation of soft skills in apprenticeship programs.
Connect with Chris:
940.400.1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
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Ryan Baxter, the owner of Modern Auto Service in Fruitland, Idaho, shares his approach to training, including setting aside dedicated time every week and bringing in trainers for technical and personal development. Ryan emphasizes the positive impact training has had on his business and the value of continuous learning.
Ryan Baxter, Modern Auto Service, Fruitland, ID.
Show Notes:
- Implementing Employee Training (00:04:13) Ryan Baxter discusses the importance of employee training and how he created dedicated time for it in his shop.
- The Size of the Shop and Training Room (00:06:31) Ryan Baxter provides details about the size of his shop and the training room, including plans for remodeling and improving the training space.
- Content and Format of Training Sessions (00:07:20) Ryan Baxter explains the different aspects of their training sessions, including sharing core values, discussing shop activities, and bringing in external trainers.
- Employee Training and Development (00:08:44) Discussion on the importance of coaching and accountability in employee training and development.
- Implementing Coaching (00:09:13) Ryan's experience with hiring a coach and the impact it had on his business.
- Retention and Benefits (00:10:15) The focus on employee retention and the importance of providing benefits, such as time off and a comfortable work environment.
- Ryan's approach to training and embracing technology (00:16:23) Ryan discusses how his shop embraces new technology and how it benefits their work.
- Implementing training and creating a career path (00:16:51) Ryan and Carm discuss the importance of training and creating a career path for entry-level employees.
- Switching to a four-day work week (00:19:13) Ryan explains why his shop switched to a four-day work week and the benefits it has brought to their employees and customers.
- The commitment to customer experience (00:24:09) Ryan Baxter discusses how his shop focuses on providing a good experience for customers, including a female-friendly waiting room and attention to small details.
Thanks to our Partner, Dorman Products.
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Aaron Weber, a shop owner from D & E Auto Repair in Chico, California, discusses his experience during the devastating Paradise Campfire in November 2018. Aaron shares how he and his family lost everything in the fire and had to start from scratch. He is transparent about the challenges they faced, including dealing with insurance, finding temporary housing, and seeking assistance. Despite the difficulties, Aaron emphasizes the importance of compassion and empathy, and how this experience has made him a better leader.
Aaron Weber, D & E Auto Repair, Chico, CA
Show Notes
- Watch Full Video Episode
- The fire hits Paradise (00:00:59) Aaron discusses the devastating Paradise Camp Fire in November 2018, one of the most destructive fires in California history.
- Starting from scratch (00:01:10) Aaron talks about how he and his family had to start over with nothing after losing everything in the fire.
- Evacuating and escaping the fire (00:03:07) Aaron describes the chaotic evacuation process and the harrowing experience of driving through the fire to escape.
- The evacuation and traffic (00:07:22) Aaron describes the time frame of leaving work, getting home, and being stuck in traffic while evacuating from Paradise to Chico.
- Watching the news and waiting (00:07:56) Aaron and his family watch the news at his sister's apartment, observing the live coverage of the fire and the challenges faced by those evacuating.
- Finding out the house is gone (00:11:12) Aaron sees a video on Facebook showing his property after the fire, confirming that his house is completely destroyed.
- The struggle to find assistance (00:15:13) Aaron discusses the challenges of getting assistance after the fire, including waiting in line and people taking advantage of the system.
- The need for help and support (00:17:10) Aaron talks about the help he received from his sister, a GoFundMe campaign, and the support of the community.
- The importance of love and compassion (00:19:21) Aaron reflects on the lessons he learned from the experience, including the importance of love, compassion, and empathy in leadership and life.
- The challenges of starting a new business (00:22:57) Aaron talks about his experience in buying an auto repair shop six months after the fire and the unexpected difficulties he faced in getting it up and running.
- Lessons learned from the fire (00:26:46) Aaron reflects on the lessons he learned from surviving the fire, including the importance of being vigilant and aware of one's surroundings, as well as the continuous learning and growth that comes with running a business.
- The ups and downs of business (00:28:24) Discussion about the challenges and fluctuations in running a business, including learning new technology and maintaining high performance.
- The power of attitude (00:29:13) Exploration of the importance of perception and attitude in overcoming challenges and achieving success.
- Starting over and seizing opportunities (00:30:04) Lessons learned from starting from scratch after losing everything in a fire, emphasizing the value of seizing opportunities and never being too old to start over.
Thanks to our Partners, AAPEX and NAPA TRACS
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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This week on Business by the Numbers, Hunt discusses the challenges in a multi-service auto repair business, focusing on misconceptions about profitability. He analyzes a Trucking Business and the power of accounting such as:
- Understanding direct, labor, and overhead costs. The role of accounting tools in revealing true financial insights and evaluating hidden and opportunity costs.
- The pivotal decision to shut down an unprofitable transport sector leading to growth in
- the primary business.
- An accountant's role in providing clarity and empowering business owners to make
- informed choices.
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
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Carm Capriotto hosts a panel discussion on family businesses, specifically focusing on the challenges faced by sons of bosses (SOBs). Andrew Marcotte and Anthony Campanella share their experiences of working in their family businesses and the unique dynamics that come with it. They discuss the perception of nepotism and the importance of earning respect and value in their own right. They also discuss leadership development, work-life balance, communication, and succession planning in family businesses.
Andrew Marcotte, American Pride Automotive, 5 locations, Virginia. Andrew's previous episodes HERE
Anthony Campanella, Paul Campanella's Auto and Tire Center, 5 locations, Delaware and PennsylvaniaShow Notes:
- Watch Video Episode
- The challenges of being in a family business (00:01:04) Discussion on the unique dynamics and challenges of working in a family business, including the pressure to succeed and the need to earn one's position.
- Nepotism in family businesses (00:02:19) Exploration of the negative connotations and perceptions associated with nepotism in family businesses, and the importance of earning respect and value independently.
- Learning to be a leader in a family business (00:06:39) Conversation about the innate qualities and acquired skills necessary to become an effective leader.
- Positive affirmations and leadership development (00:08:16) Discussion on the effectiveness of positive affirmations in leadership development and the importance of focusing on minor wins.
- Work-life balance in a family business (00:09:22) Exploration of how to draw the line between work and personal life in a family business and the realization of not letting work interfere with personal time.
- High expectations in a family business (00:14:20) Being expected to handle various issues and tasks in the family business due to their upbringing and the trust built over the years.
- The importance of communication (00:16:42) The significance of effective communication in their businesses and how it helps in avoiding misunderstandings and aligning perspectives.
- Transitioning to a visionary role (00:18:00) Andrew talks about his plan to become the visionary for the company and the importance of having a support staff in place for a smooth transition.
- Complementing each other's strengths (00:20:37) Anthony and Andrew highlight how their different approaches to decision-making, one being data-driven and the other relying on gut feel, complement each other and contribute to the success of their businesses.
- The importance of transparency and trust in growing a small business (00:24:02) Being transparent and trustworthy in order to grow a small business and change the negative perception of the automotive industry.
- The value of networking and community involvement in the automotive field (00:24:57) Anthony shares how his father taught him the value of networking and being involved in the community to build a positive reputation in the automotive industry.
- The impact of peer mentorship and learning from others in the industry (00:27:49) The profound effect of being part of a coaching group like Transformers, where they have been able to learn from and be inspired by other successful operators in the industry.
Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com
Connect with the Podcast
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
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Matt Fanslow explores the significance of leaving a legacy and acknowledging the contributions of others in our industry. He highlights the expertise of his friend Tommy Oliva in module cloning and programming and emphasizes the importance of giving credit to mentors and references. Matt draws inspiration from the entertainment industry, particularly actor Bill Hader, who credits his colleagues for their contributions. He believes adopting this practice can foster collaboration and improvement in the automotive industry.
The episode is sponsored by NAPA Auto Tech Training, which offers virtual technical classes to enhance technicians' skills.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
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In 2023 content is still king, but it’s hard to create content that hasn’t already been done by someone else. This keeps a lot of people from creating content. But different people are attracted to different people, and they say the same things in different ways. Maybe you are the person who can get through to someone with your own way of saying something or doing show-and-tell. That’s what this episode of the ARM Podcast is all about. Making it your own!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
- Content Creation and the Fear of Repetition (00:00:10) Brian discusses the common fear of creating content that has already been covered by someone else and emphasizes that in the age of the internet, it is unlikely to find a topic that hasn't been covered.
- The Success of Alex Hormozi's Book Launch (00:01:12) Brian mentions the successful book launch event of Alex Hormozi, where he had half a million people join the event on YouTube. The speaker highlights that the content discussed in the event has been previously covered by Russell Brunson.
- The Importance of Making Content Your Own (00:04:23) Brian encourages content creators to make the content their own by adding personal experiences, details, and stories. They emphasize the significance of geographic relevance in the world of auto repair and building trust with the audience.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Alex Hormozi’s Book Launch - https://www.youtube.com/live/k834E6OTGTM?si=Ma7i5V-CIS64gd92
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2 hours ago, Transmission Repair said:
You're welcome, Carm. But the airline industry, military, and planes in general will continue using fossil fuel. There's no substitute on the horizon.
Yes. Yet think about eFuels. In the future, that may keep all those ICE engines working hard.
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Coach Chris & Coach Brent Talk Shop! Case Study Kansas! [E131] - Chris Cotton Weekly Blitz
in Podcasts, Webinars & Live Streams
Posted
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:
https://shopmarketingpros.com/chris/
Check out their podcast here:
https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here:
https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton introduces the show as a valuable resource for auto repair businesses. He is joined by Coach Brent, Coach Brent discusses a case study of a successful small-town auto repair shop and shares strategies for improving productivity and setting goals. They emphasize the importance of proactive business management and marketing. They also discuss reducing accounts receivable and hiring new technicians. The episode concludes with a reminder to subscribe and collaborate in the auto repair industry.
Billed hours improvement [00:02:25] Discussion on how a shop improved their technicians' build hours by recording and displaying them, leading to increased productivity.
Internet presence enhancement [00:07:55] Efforts to improve the online presence of a shop, including getting a website, updating Google Maps listing, and starting a Facebook page.
Community involvement promotion [00:09:54] Highlighting the importance of promoting community involvement and showcasing the shop's support for local events and initiatives.
The importance of self-promotion [00:10:31] Discussing the significance of promoting one's own business and deepening community ties.
Fixing broken fundamentals before marketing [00:11:28] Explaining the process of addressing and improving the basic aspects of a shop before implementing marketing strategies.
Managing accounts receivable [00:14:47] Sharing the experience of reducing accounts receivable and the impact it has on cash flow and business profitability.
The online hiring process [00:21:05] Discussion on hiring a new full-time technician and the resources available for setting up an account and finding an A-level technician.
Concentrating on billed hours and shop efficiency [00:22:20] Focus on improving billed hours and sharing ideas on making the internals of the shop more efficient.
Growing and maximizing the potential of your shop [00:26:10] Encouragement to grow and maximize the potential of the current shop, utilizing the full capacity of the shop and increasing performance.
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
Click to go to the Podcast on Remarkable Results Radio