carolinahigear

I have a client (the word, client, denotes a relationship that is hopefully long-lasting) who first came in as a prospect in March, 2009. She had a mailer coupon for an oil change w/ rotation for $22.95, and asked if she was at the right place. I told her that she certainly was and welcomed her to the shop. It was a Saturday morning around 8:30. ( I just remember stuff like this!) Since she seemed antsy and apprehensive, we performed the job with no add-ons suggested. The car is a Hyundai Santa Fe. The next month she came in on a Saturday morning and said she had a roaring noise in the back. We replaced both rear wheel bearings that day. She was becoming a "client instead of a customer. This afternoon (Sunday) I went to the shop to check on things, and her car was in the parking lot for service tomorrow. Long story short, she has come in time and time again for all her oil change services, tires, and other needed AND recommended services on her car. This is the proper outcome of a "Get 'em in the door" low-priced oil change. I feel it works more times than not. Also about a month ago we turned a $22.95 oil change and rotation into a $660 invoice by my salesman recommending a 60,000 mile service while the customer was checking in. Hopefully he will also become a client!! Remember......"Not Shown and Not Told Means Not Sold!!"