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AutoShopOwner

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  1. The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them. Having this mojo is very desirable. When a business owner is having fun with their marketing, it won’t seem like a chore at all. One of the easiest ways to develop marketing mojo is for a business owner to fully know their product. What are the product’s best features? What can the product do that the competition’s product can’t? Setting mini marketing goals can be a fun way to stay on track. Constantly setting and meeting new deadlines will help raise confidence and that will definitely get your mojo running. These mini goals can be based on tasks that need to be done, such as writing your monthly newsletter or spending an hour doing some social networking. They can also be based on new things you would like to learn. Learn By Doing One of the best ways to build your marketing mojo is to just do it. Instead of spending hours of your time reading up on the latest marketing techniques and then debating over which will benefit your business, try different ideas out as you go. By testing the waters yourself, you can better judge what is going to be worth your time and what needs to be tweaked to suit your product. Don’t be afraid to experiment or modify marketing ideas that you have discovered. Changes to the standards are what give companies an edge in their marketing strategies. Even if the tactics you test out do not work for you, analyze why they didn’t quite pan out and see where you can build on the strengths and weaknesses. Those with real marketing mojo learn from their mistakes and downfalls, creating a better plan for the next effort. Watch Pros In Action Feed off the marketing mojo of others to help build your own. Watching the marketing strategies of those who have already found success is a great way to build your business’ arsenal. What works for them just might work for you as well. Networking with other business owners both in and out of your own industry can really pay off with new marketing tips and ideas. Ask for their advice or just keep an eye on what they are doing to present their own product to the world. Set goals for yourself, try out new ideas, learn from others and above all, have fun with your marketing efforts. Before you know it, you’ll have your own marketing mojo working and will be reaping the benefits of your success. View the full article
  2. The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them. Having this mojo is very desirable. When a business owner is having fun with their marketing, it won’t seem like a chore at all. One of the easiest ways to develop marketing mojo is for a business owner to fully know their product. What are the product’s best features? What can the product do that the competition’s product can’t? Setting mini marketing goals can be a fun way to stay on track. Constantly setting and meeting new deadlines will help raise confidence and that will definitely get your mojo running. These mini goals can be based on tasks that need to be done, such as writing your monthly newsletter or spending an hour doing some social networking. They can also be based on new things you would like to learn. Learn By Doing One of the best ways to build your marketing mojo is to just do it. Instead of spending hours of your time reading up on the latest marketing techniques and then debating over which will benefit your business, try different ideas out as you go. By testing the waters yourself, you can better judge what is going to be worth your time and what needs to be tweaked to suit your product. Don’t be afraid to experiment or modify marketing ideas that you have discovered. Changes to the standards are what give companies an edge in their marketing strategies. Even if the tactics you test out do not work for you, analyze why they didn’t quite pan out and see where you can build on the strengths and weaknesses. Those with real marketing mojo learn from their mistakes and downfalls, creating a better plan for the next effort. Watch Pros In Action Feed off the marketing mojo of others to help build your own. Watching the marketing strategies of those who have already found success is a great way to build your business’ arsenal. What works for them just might work for you as well. Networking with other business owners both in and out of your own industry can really pay off with new marketing tips and ideas. Ask for their advice or just keep an eye on what they are doing to present their own product to the world. Set goals for yourself, try out new ideas, learn from others and above all, have fun with your marketing efforts. Before you know it, you’ll have your own marketing mojo working and will be reaping the benefits of your success. View the full article
  3. One goal of any auto repair business is to provide quality auto repair service that people want to buy. We’ve all seen or heard about what can happen when people get lousy service and complain about it. Class action suits are filed all the time against companies for unethical practices and faulty products. Earning more money is not to be gained at the expense of proper customer service. How important is customer service? It is a vital part of your auto repair business. Satisfied customers keep coming back. They will tell their friends about you and they will buy from you. It is the way that business owners ensure that their business will continue. I try to put myself in the customer’s shoes. Actually, I am not just a business owner but a consumer as well. I know what constitutes excellent customer service to me and anyone I do business with deserves no less than that. One thing about customers; you never know who they know. Any one of them could be a person with a lot of influence in their town or city. A word from them could send people to your website. On the other hand, their job could allow them the opportunity to tell others of influence that you don’t provide good customer service. All right, so it could be a hundred to one shot that one of your customers is someone like this. But, the average customer who is concerned about customer service can post a bad review on forums, eBay, and other places where you may be looking for new customers. And, the truth is, people flock to bad news. They will think twice about using your services if it is floating around in the ether that you are a bad egg. As your business grows, so will your customer service responsibilities. The people who purchase goods or use your services are more than dollar signs. They have lives and spheres of influence. Treating each one like gold is our responsibility. It is a mistake to think that your business could ever get so big that one customer doesn’t count. It is also a mistake to think that providing a cheap product just to make money won’t come back to haunt you. It is a fact that it will. You could be on the receiving end of a suit. This is not a good way to do business. But, neither profits nor customer service has to be suspended to have a successful business. It you feel that customer service is getting lax because you are spending most of your time marketing the business, consider outsourcing parts of the operation. Set up email drafts and use other features to handle emails effectively and in a timely manner. There is always a way to make it work. Consistently providing good customer service will help expand your customer base and your image on the Internet. This is vital to continued growth in your industry. View the full article
  4. One goal of any auto repair business is to provide quality auto repair service that people want to buy. We’ve all seen or heard about what can happen when people get lousy service and complain about it. Class action suits are filed all the time against companies for unethical practices and faulty products. Earning more money is not to be gained at the expense of proper customer service. How important is customer service? It is a vital part of your auto repair business. Satisfied customers keep coming back. They will tell their friends about you and they will buy from you. It is the way that business owners ensure that their business will continue. I try to put myself in the customer’s shoes. Actually, I am not just a business owner but a consumer as well. I know what constitutes excellent customer service to me and anyone I do business with deserves no less than that. One thing about customers; you never know who they know. Any one of them could be a person with a lot of influence in their town or city. A word from them could send people to your website. On the other hand, their job could allow them the opportunity to tell others of influence that you don’t provide good customer service. All right, so it could be a hundred to one shot that one of your customers is someone like this. But, the average customer who is concerned about customer service can post a bad review on forums, eBay, and other places where you may be looking for new customers. And, the truth is, people flock to bad news. They will think twice about using your services if it is floating around in the ether that you are a bad egg. As your business grows, so will your customer service responsibilities. The people who purchase goods or use your services are more than dollar signs. They have lives and spheres of influence. Treating each one like gold is our responsibility. It is a mistake to think that your business could ever get so big that one customer doesn’t count. It is also a mistake to think that providing a cheap product just to make money won’t come back to haunt you. It is a fact that it will. You could be on the receiving end of a suit. This is not a good way to do business. But, neither profits nor customer service has to be suspended to have a successful business. It you feel that customer service is getting lax because you are spending most of your time marketing the business, consider outsourcing parts of the operation. Set up email drafts and use other features to handle emails effectively and in a timely manner. There is always a way to make it work. Consistently providing good customer service will help expand your customer base and your image on the Internet. This is vital to continued growth in your industry. View the full article
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  7. Customer service requires the use of the long-standing principle of being nice and the "do unto others" creed – and of course a courteous attitude. Nothing is worse than bad service at a restaurant, or a grumpy and inattentive associate at a store. It is moments like these that create a bad experience for a customer and makes a customer think twice about returning. Bad experiences also get around by word of mouth twice as fast as a good experience; too many of the bad experiences being talked about puts your company in immediate jeopardy. When in a service-oriented position, take the time to smile and offer assistance. This will immediately let the customer know that you are aware that they are in your store. Customers will feel more welcomed and appreciated and the likelihood of them returning is much greater. That’s exactly what you want, repeat customers. Active listening is also a must for good service skills. If a person does not listen to the customer, chances are that they will not fully comprehend what the customer is trying to convey, thus leading to a potential problem that could have been solved by listening. Active listening requires a person to focus and be present in the moment. Inactive listening can cause a company to lose customers, receive a bad reputation – and depending on the severity of the issue, potentially can lead to a lawsuit. There are the occasions where problems arise that an associate cannot handle for one reason or another. Be honest about this. Let your customer know that you do not know the answer, but also make sure to explain the choices available to them and to obtain the help they are seeking. This could be as simple as calling another associate or in-store manager. Maybe you will have to locate the phone number to your headquarters so that it can be offered as a possible avenue of resolving customer conflict. Just know that for the most part, the more helpful you are, even if the customer is agitated, the higher chance you stand of having that customer return – they will remember the help that they were receiving. In dealing with customers of any kind, look at yourself objectively and ask yourself if you would like to be treated in the manner that you just treated that customer. If the answer is yes, then you are using good customer service skills. If the answer is anything but yes, then it is strongly suggested that whatever it was that bothered you, you change. If you don’t like yourself at that moment, then what makes you think anyone else will like you? Smile, greet, offer assistance, be courteous and find creative ways to solve conflicts. Attend any conflict resolution classes offered as well as other additional service classes. Don’t make assumptions about people by the way they dress or don’t dress, as this is nothing more than a stereotype and more often than not in today’s world, stereotyping will backfire on you. As an added incentive, take an extra 20-30 seconds to go out of your way to help a customer. Maybe you can lead them in the right direction for what they are seeking, or find out, before a lot of time is wasted, that you don’t carry the product being looked for. Maybe simply helping them to sit down, stand up or out to their vehicle is what is needed. If that is the case then just do it. Those minimal seconds in your life can impact another person’s life in a variety of positive ways. Lastly, when a customer leaves, tell them to have a good day or night. I myself tell them to have a better one. I believe that if their day has been crummy then the better day comment will have more effect. It stands out more and in little ways shows that much more of a caring personality behind the associate tag, which of course comes back in positive waves. View the full article
  8. Customer service requires the use of the long-standing principle of being nice and the "do unto others" creed - and of course a courteous attitude. Nothing is worse than bad service at a restaurant, or a grumpy and inattentive associate at a store. It is moments like these that create a bad experience for a customer and makes a customer think twice about returning. Bad experiences also get around by word of mouth twice as fast as a good experience; too many of the bad experiences being talked about puts your company in immediate jeopardy. When in a service-oriented position, take the time to smile and offer assistance. This will immediately let the customer know that you are aware that they are in your store. Customers will feel more welcomed and appreciated and the likelihood of them returning is much greater. That’s exactly what you want, repeat customers. Active listening is also a must for good service skills. If a person does not listen to the customer, chances are that they will not fully comprehend what the customer is trying to convey, thus leading to a potential problem that could have been solved by listening. Active listening requires a person to focus and be present in the moment. Inactive listening can cause a company to lose customers, receive a bad reputation - and depending on the severity of the issue, potentially can lead to a lawsuit. There are the occasions where problems arise that an associate cannot handle for one reason or another. Be honest about this. Let your customer know that you do not know the answer, but also make sure to explain the choices available to them and to obtain the help they are seeking. This could be as simple as calling another associate or in-store manager. Maybe you will have to locate the phone number to your headquarters so that it can be offered as a possible avenue of resolving customer conflict. Just know that for the most part, the more helpful you are, even if the customer is agitated, the higher chance you stand of having that customer return - they will remember the help that they were receiving. In dealing with customers of any kind, look at yourself objectively and ask yourself if you would like to be treated in the manner that you just treated that customer. If the answer is yes, then you are using good customer service skills. If the answer is anything but yes, then it is strongly suggested that whatever it was that bothered you, you change. If you don’t like yourself at that moment, then what makes you think anyone else will like you? Smile, greet, offer assistance, be courteous and find creative ways to solve conflicts. Attend any conflict resolution classes offered as well as other additional service classes. Don’t make assumptions about people by the way they dress or don’t dress, as this is nothing more than a stereotype and more often than not in today’s world, stereotyping will backfire on you. As an added incentive, take an extra 20-30 seconds to go out of your way to help a customer. Maybe you can lead them in the right direction for what they are seeking, or find out, before a lot of time is wasted, that you don’t carry the product being looked for. Maybe simply helping them to sit down, stand up or out to their vehicle is what is needed. If that is the case then just do it. Those minimal seconds in your life can impact another person’s life in a variety of positive ways. Lastly, when a customer leaves, tell them to have a good day or night. I myself tell them to have a better one. I believe that if their day has been crummy then the better day comment will have more effect. It stands out more and in little ways shows that much more of a caring personality behind the associate tag, which of course comes back in positive waves. View the full article
  9. Good times, bad times, auto repair business ups and downs. Profit gains and money loss in a merry-sales-go-round. Oh yeah! Finding new customers is not always easy, and you can suffer for it during those times when it's not. You can keep putting out the deals in expensive advertising, but when that fails does that mean you go broke? Absolutely not! Not if you have already built up a customer base, and have provided those customers with good auto repair service and good products. What you have built up by doing this is your company's number one asset. Do you know how much that asset is worth? Do you know the lifetime value of your customers? That is how much a customer spends a year on average with you, times the number of years they stay a customer, times the number of customers you have. It can add up to a lot, if you are doing things in the right way. Do you have marketing geared toward your current customers? Do you take the trouble to find out things they specifically and generally like and dislike? Do you ask what you might do to serve them better? Do you publicize a solid guarantee and honor it? With the right customer service you can keep your customers for LIFE! Find out information about your customers. Keep a list of their names and addresses so you can keep in constant communication with them by sending a heads-up on deals, new stock, and anything that would make them feel special. Postcards are perfect for doing that. Even get their month and day of birth so you can send them birthday cards giving them their own special discount on anything they want. Give away things to your customers. Make promotional items freely available like pens, pencils, pocket planners, calendars, calculators, key-chains, mugs, you name it. All those things will have your business name, address, and phone number on them. Sending something like that to them in the mail would even give it more value in your customer's eyes. The more useful the item, the more you will be in the customers sight and mind. That is a good thing! If you have a clothing store, get to know your customer's sizes. As soon as they walk in the door, greet them by name and say you have saved something for them that you know will look great on them. Then pick the newest most expensive piece of clothing to show them. Say that they simply must try it on, and while they will be in the changing room anyway, fix them up with everything to go with it for trying on as well. You will collect sales for more items once they see how good they look in them. Throw them over the edge by giving them a break in price if they get the entire outfit with accessories. If you do not have a clothing store, find a way to get samples of what you do have to your customers that they can try. Get them to use something on a trial basis. Once you do that, their ownership of it is practically assured! Once someone is in possession of something, giving it up creates the painful emotion of loss. A happy customer is a loyal customer. Loyalty comes by your customers knowing you care about them, are actively educating them in the things they are interested in, and knowing you will continuously be able to meet their needs in the best way for them. The customer is always right in that they know what they want. You are always on top of it by presenting what you have as not only something they want, but something they've got to have. And not just something they themselves got to have. Maybe they have a husband, wife, or children. Compel your customer to treat the family too. Here is something to jump on. Perhaps your customer is a business owner. Get that person to send the customers for their business over to your business. Beyond word of mouth referral, they can do that by giving coupons good for things in your store, or maybe you can get permission to put a raffle box in their store that gives prizes given by your store. You can either pay them to do it or return the favor. There can be many ways to help each other in cooperation, even paying each other commissions, and also bundling your two company's products and services together at favorable prices for customers. You will find that such arrangements, called Joint Venture Partnering, can be very lucrative as it quickly builds your customer base. It pays to know your customer, and to know how to supplement and expand your products and services with things like go-along additions, deluxe automatic maintenance service, special package deals, premium upgrades, complimentary products, etc. Think of anything you can. Give your customer something to put in their purse or wallet, something that equals money to them. A discount card that gives discounts on purchases, or a buyers card that gives rewards after a determined amount of purchases accumulated from multiple visits are two examples. The surest way to get your customer to spend more with you is getting them a charge card. Your own store credit card in your customer's possession is guaranteed to spike sales. You will have a solid relationship with the customers you have already gotten, and through that relationship, your business will evolve! This gives lifetime value of a customer a whole other meaning. You are finding ways to improve yourself and your business. Take periodic customer surveys. That way the customer is giving intellectual input as well as money into your business, and if you are innovative enough to make use of them, the customer will more than likely also be giving you new customers by recommending you to their friends. Other things you can do: offer your customers incentives for making referrals & collect testimonial stories from them to use in your ads because the best advertising comes from satisfied customers. Not only that, a customer that gives a testimonial for you will become even more loyal by doing it. Imagine that! It just goes to show how things get solidified when written down. Do you write down the goals you have for your business? How about the goals of your business? Write a Service Pledge to your customers. Post it up where you do business so your customers know what great service they can expect. Find the greatest benefit that solves the most major concern to your customers, perhaps something unique that no other business in the area offers. Make a catchy slogan out of it. Use it wherever the name of your business is displayed so that your business will be known by the slogan. When employees eagerly answer the phone, have them not only say the name of the business, but the slogan as well, followed by giving their name and asking "how may I help you?" If you spruce up your business enough to make it an interesting topic of conversation, your customers will even talk you up to strangers they meet. Your reputation will travel by work of mouth. Instead of you looking to find new customers, they will be finding you. And on top of that, their lifetime value will be much greater by your building the greater value into your business. This happens just by catering to your current customers rather than doing the usual routine of chasing after new ones. That is why you will never lack if you keep your auto repair customers coming back. View the full article
  10. Direct Marketing has to be the most exciting area of marketing. The results of a winning mailing are truly thrilling. Few things can compare with opening your mailbox to find a flood of emails or envelopes filled with orders and checks made out to you! And if you can increase the response to your offer by just a fraction of a percent, you can turn a slight profit into windfall profits. So one of the key questions marketers have always ask is, "How do I increase the response to my mailings?" In this first part of a two part article, you'll learn 25 of the 55 excellent techniques for making sure your mailings pull a stronger response. Not all of these techniques will work for every mailing you create. The key is to review the techniques whenever you're planning a mailing. Pick the ones that apply to your situation and put them to work. Your bank account will be glad you did! 1. Carefully target your audience. Sales volume can be directly connected to your ability to accurately identify your most likely customers. If necessary, create different versions of your package tailored to each specifically targeted audience. 2. Solve your customer's most irritating problems. Most customers don't buy products, but they do buy solutions to problems that plague them. If your product solves a critical problem, pull out all stops to let your customers know. 3. Help your customers achieve significant goals. This is the complement of the prior point. If you can clearly show that your product or service will make your customer's lives easier or better, your sales volume should shoot straight up. 4. Focus on your customer's needs, not your product. Customers have limited interest in your product or company. But they have unlimited interest in their needs, solutions to their problems, and making their lives better. Concentrate on fulfilling their needs through the use of your product or service. 5. ALWAYS stress benefits. Always concentrate on how your product will benefit your customers-both logically and emotionally. Hit the right hot buttons and your sales will skyrocket. 6. Repeat your key benefits in the beginning, middle, and end of your email, letter or brochure. Tell your readers once, tell them again, and then tell them one more time. Remember, people buy benefits, not products. 7. Use the "4 to 1" rule. Your sales copy should contain four "you's" to every one "I." Customers want to hear about their number one priority-themselves. One of the best ways to convey that you understand your customer's needs is to use plenty of "you" language. 8. Use a stop-them-in-their-tracks headline or first sentence. Some letters and emails benefit from a headline while others don't. Either the headline or first sentence must be very powerful in order to convince your prospects that your letter is worth reading. 9. Use sub-headings liberally. Subheads help break up long blocks of copy. They also act as a "hot point" outline to pull the reader through the key ideas of your email or ad. 10. Seize the reader's attention immediately. Don't waster space building up to your blockbuster points. Start with them. You have only a paragraph or two to convince your prospects to keep reading your letter. Give them what they need to make sure they continue. 11. Flatter your reader. These days people are much more sophisticated when it comes to advertising. They know that you got their name from a mailing list. You can turn this fact to your advantage by suing this kind of copy. 12. Share some "inside" information. Direct mail offers a perfect opportunity to appeal to a person's need to feel special. An ideal way to do this is to share some exclusive information. Make it clear that this offer is being made only to them. 13. Issue a personal letter from the President. People like to deal with the person in charge. Using this type of personal message builds confidence. 14. Never end a sentence at the bottom of a page in a sales letter. Always use a broken sentence to carry your reader forward onto the next page of your letter or email. 15. Feature the offer. Everyone loves a good deal. Your job is to design an irresistible offer and make it a key focal point of your letter or email. A strong offer can often be the extra incentive that will convert your "maybes" to real live orders. 16. Give something away for FREE. Free samples, trials, demonstrations, consultations, or information are all exceptional ways of getting customers to give your product or service a hands-on try. Sometimes that is all it takes to close the sale. 17. Run a contest. Give away a free enrollment in your seminar, a free subscription to your newsletter, or anything else that appeals to your buyers. 18. Use a special "before the price increases" offer. If you plan to raise your prices, make your regular customers a special offer at the old price for a limited time. 19. Repeat your offer. An irresistible offer can overcome customers reluctance. State it at least twice in your email or letter, and again on your order form. 20. Make a time-limited offer. Offer a special deal for a limited period of time. And do just that-legally you can't continue a time-limited offer indefinitely. 21. Base your offer on a limited supply. A close-out of your inventory can create strong demand. A limited supply offer can be used to designate exclusivity and prestige. 22. Offer a special deal to the first 100 people who order. Or the first 25, 50, 250 and so on. But remember, the key here is to keep it to a meaningful limit as an incentive for customers to act quickly. 23. Make a charter offer. This approach is ideal for new products, subscriptions,and service agreements. If your product isn't new, consider starting a membership club and offering charter members special benefits. 24. Make a "last chance" offer. Last chance at this price, inventory close-outs, and last chance before a model change can all be used to successfully win more orders. 25. "Buy 1 get 1 FREE" always outpulls "2 for the price of 1." Although the savings are precisely the same, the first format sounds like the customer is getting a better bargain. As mentioned in the beginning, not all of these techniques will work for every mailing you create. The key is to review the techniques whenever you're planning a mailing. Pick the ones that apply to your situation and put them to work. In part two you'll learn about boosting the pulling power of your mailings. In the meantime you have plenty of ideas to apply in your marketing. So go to work and try them out! View the full article
  11. Auto Repair Direct Marketing has to be the most exciting area of marketing. The results of a winning mailing are truly thrilling. Few things can compare with opening your mailbox to find a flood of emails or envelopes filled with orders and checks made out to you! And if you can increase the response to your offer by just a fraction of a percent, you can turn a slight profit into windfall profits. So one of the key questions marketers have always ask is, "How do I increase the response to my mailings?" In this first part of a two part article, you'll learn 25 of the 55 excellent techniques for making sure your mailings pull a stronger response. Not all of these techniques will work for every mailing you create. The key is to review the techniques whenever you're planning a mailing. Pick the ones that apply to your situation and put them to work. Your bank account will be glad you did! 1. Carefully target your audience. Sales volume can be directly connected to your ability to accurately identify your most likely customers. If necessary, create different versions of your package tailored to each specifically targeted audience. 2. Solve your customer's most irritating problems. Most customers don't buy products, but they do buy solutions to problems that plague them. If your product solves a critical problem, pull out all stops to let your customers know. 3. Help your customers achieve significant goals. This is the complement of the prior point. If you can clearly show that your product or service will make your customer's lives easier or better, your sales volume should shoot straight up. 4. Focus on your customer's needs, not your product. Customers have limited interest in your product or company. But they have unlimited interest in their needs, solutions to their problems, and making their lives better. Concentrate on fulfilling their needs through the use of your product or service. 5. ALWAYS stress benefits. Always concentrate on how your product will benefit your customers-both logically and emotionally. Hit the right hot buttons and your sales will skyrocket. 6. Repeat your key benefits in the beginning, middle, and end of your email, letter or brochure. Tell your readers once, tell them again, and then tell them one more time. Remember, people buy benefits, not products. 7. Use the "4 to 1" rule. Your sales copy should contain four "you's" to every one "I." Customers want to hear about their number one priority-themselves. One of the best ways to convey that you understand your customer's needs is to use plenty of "you" language. 8. Use a stop-them-in-their-tracks headline or first sentence. Some letters and emails benefit from a headline while others don't. Either the headline or first sentence must be very powerful in order to convince your prospects that your letter is worth reading. 9. Use sub-headings liberally. Subheads help break up long blocks of copy. They also act as a "hot point" outline to pull the reader through the key ideas of your email or ad. 10. Seize the reader's attention immediately. Don't waster space building up to your blockbuster points. Start with them. You have only a paragraph or two to convince your prospects to keep reading your letter. Give them what they need to make sure they continue. 11. Flatter your reader. These days people are much more sophisticated when it comes to advertising. They know that you got their name from a mailing list. You can turn this fact to your advantage by suing this kind of copy. 12. Share some "inside" information. Direct mail offers a perfect opportunity to appeal to a person's need to feel special. An ideal way to do this is to share some exclusive information. Make it clear that this offer is being made only to them. 13. Issue a personal letter from the President. People like to deal with the person in charge. Using this type of personal message builds confidence. 14. Never end a sentence at the bottom of a page in a sales letter. Always use a broken sentence to carry your reader forward onto the next page of your letter or email. 15. Feature the offer. Everyone loves a good deal. Your job is to design an irresistible offer and make it a key focal point of your letter or email. A strong offer can often be the extra incentive that will convert your "maybes" to real live orders. 16. Give something away for FREE. Free samples, trials, demonstrations, consultations, or information are all exceptional ways of getting customers to give your product or service a hands-on try. Sometimes that is all it takes to close the sale. 17. Run a contest. Give away a free enrollment in your seminar, a free subscription to your newsletter, or anything else that appeals to your buyers. 18. Use a special "before the price increases" offer. If you plan to raise your prices, make your regular customers a special offer at the old price for a limited time. 19. Repeat your offer. An irresistible offer can overcome customers reluctance. State it at least twice in your email or letter, and again on your order form. 20. Make a time-limited offer. Offer a special deal for a limited period of time. And do just that-legally you can't continue a time-limited offer indefinitely. 21. Base your offer on a limited supply. A close-out of your inventory can create strong demand. A limited supply offer can be used to designate exclusivity and prestige. 22. Offer a special deal to the first 100 people who order. Or the first 25, 50, 250 and so on. But remember, the key here is to keep it to a meaningful limit as an incentive for customers to act quickly. 23. Make a charter offer. This approach is ideal for new products, subscriptions,and service agreements. If your product isn't new, consider starting a membership club and offering charter members special benefits. 24. Make a "last chance" offer. Last chance at this price, inventory close-outs, and last chance before a model change can all be used to successfully win more orders. 25. "Buy 1 get 1 FREE" always outpulls "2 for the price of 1." Although the savings are precisely the same, the first format sounds like the customer is getting a better bargain. As mentioned in the beginning, not all of these techniques will work for every mailing you create. The key is to review the techniques whenever you're planning a mailing. Pick the ones that apply to your situation and put them to work. In part two you'll learn about boosting the pulling power of your mailings. In the meantime you have plenty of ideas to apply in your marketing. So go to work and try them out! View the full article
  12. Auto Repair Direct Marketing has to be the most exciting area of marketing. The results of a winning mailing are truly thrilling. Few things can compare with opening your mailbox to find a flood of emails or envelopes filled with orders and checks made out to you! And if you can increase the response to your offer by just a fraction of a percent, you can turn a slight profit into windfall profits. So one of the key questions marketers have always ask is, "How do I increase the response to my mailings?" In this first part of a two part article, you'll learn 25 of the 55 excellent techniques for making sure your mailings pull a stronger response. Not all of these techniques will work for every mailing you create. The key is to review the techniques whenever you're planning a mailing. Pick the ones that apply to your situation and put them to work. Your bank account will be glad you did! 1. Carefully target your audience. Sales volume can be directly connected to your ability to accurately identify your most likely customers. If necessary, create different versions of your package tailored to each specifically targeted audience. 2. Solve your customer's most irritating problems. Most customers don't buy products, but they do buy solutions to problems that plague them. If your product solves a critical problem, pull out all stops to let your customers know. 3. Help your customers achieve significant goals. This is the complement of the prior point. If you can clearly show that your product or service will make your customer's lives easier or better, your sales volume should shoot straight up. 4. Focus on your customer's needs, not your product. Customers have limited interest in your product or company. But they have unlimited interest in their needs, solutions to their problems, and making their lives better. Concentrate on fulfilling their needs through the use of your product or service. 5. ALWAYS stress benefits. Always concentrate on how your product will benefit your customers-both logically and emotionally. Hit the right hot buttons and your sales will skyrocket. 6. Repeat your key benefits in the beginning, middle, and end of your email, letter or brochure. Tell your readers once, tell them again, and then tell them one more time. Remember, people buy benefits, not products. 7. Use the "4 to 1" rule. Your sales copy should contain four "you's" to every one "I." Customers want to hear about their number one priority-themselves. One of the best ways to convey that you understand your customer's needs is to use plenty of "you" language. 8. Use a stop-them-in-their-tracks headline or first sentence. Some letters and emails benefit from a headline while others don't. Either the headline or first sentence must be very powerful in order to convince your prospects that your letter is worth reading. 9. Use sub-headings liberally. Subheads help break up long blocks of copy. They also act as a "hot point" outline to pull the reader through the key ideas of your email or ad. 10. Seize the reader's attention immediately. Don't waster space building up to your blockbuster points. Start with them. You have only a paragraph or two to convince your prospects to keep reading your letter. Give them what they need to make sure they continue. 11. Flatter your reader. These days people are much more sophisticated when it comes to advertising. They know that you got their name from a mailing list. You can turn this fact to your advantage by suing this kind of copy. 12. Share some "inside" information. Direct mail offers a perfect opportunity to appeal to a person's need to feel special. An ideal way to do this is to share some exclusive information. Make it clear that this offer is being made only to them. 13. Issue a personal letter from the President. People like to deal with the person in charge. Using this type of personal message builds confidence. 14. Never end a sentence at the bottom of a page in a sales letter. Always use a broken sentence to carry your reader forward onto the next page of your letter or email. 15. Feature the offer. Everyone loves a good deal. Your job is to design an irresistible offer and make it a key focal point of your letter or email. A strong offer can often be the extra incentive that will convert your "maybes" to real live orders. 16. Give something away for FREE. Free samples, trials, demonstrations, consultations, or information are all exceptional ways of getting customers to give your product or service a hands-on try. Sometimes that is all it takes to close the sale. 17. Run a contest. Give away a free enrollment in your seminar, a free subscription to your newsletter, or anything else that appeals to your buyers. 18. Use a special "before the price increases" offer. If you plan to raise your prices, make your regular customers a special offer at the old price for a limited time. 19. Repeat your offer. An irresistible offer can overcome customers reluctance. State it at least twice in your email or letter, and again on your order form. 20. Make a time-limited offer. Offer a special deal for a limited period of time. And do just that-legally you can't continue a time-limited offer indefinitely. 21. Base your offer on a limited supply. A close-out of your inventory can create strong demand. A limited supply offer can be used to designate exclusivity and prestige. 22. Offer a special deal to the first 100 people who order. Or the first 25, 50, 250 and so on. But remember, the key here is to keep it to a meaningful limit as an incentive for customers to act quickly. 23. Make a charter offer. This approach is ideal for new products, subscriptions,and service agreements. If your product isn't new, consider starting a membership club and offering charter members special benefits. 24. Make a "last chance" offer. Last chance at this price, inventory close-outs, and last chance before a model change can all be used to successfully win more orders. 25. "Buy 1 get 1 FREE" always outpulls "2 for the price of 1." Although the savings are precisely the same, the first format sounds like the customer is getting a better bargain. As mentioned in the beginning, not all of these techniques will work for every mailing you create. The key is to review the techniques whenever you're planning a mailing. Pick the ones that apply to your situation and put them to work. In part two you'll learn about boosting the pulling power of your mailings. In the meantime you have plenty of ideas to apply in your marketing. So go to work and try them out! View the full article
  13. This was the coolest car I saw at the SEMA show last fall. It's actually a HYBRID! Can you believe it? You spend between $150,000 and $250,000 on a beautiful car like this AND you're worried about the environment.nbsp; Ronn Motors hs developed a kit to retrofit this and other vehicles so that they can run on water! That's right, h2O. It Technically, it is called a hydrogen-on-demand fuel injection system. They also say it will increase your fuel mileage by 30-40%, even on a Scorpion like this, which has 600 HP twin turbo-chargers! The system burns hydrocarbons completely, so exhaust is turned into hydrogen, and will not pollute the air. One gallon of water will fuel this car for 5,000 miles. View More
  14. pI have been diligently reading through all the material the top schools have sent in.nbsp; I wanted to share this from Brian Manley and Scott Seperich, automotive instructors at Smoky Hill High School.nbsp; I found it to be inspirational to me, and I hope you draw inspiration from it as well!/ppquot;I am proud to have the opportunity to apply for the second annual TT/CP School of the Year Award.nbsp; In the pages that follow you will facts, figures and photos about our Automotive Training Program here at Smoky Hill High School.nbsp; We have collected recommendation letters, copied certificates, reproduced photos and rifled through file folders to produce what is in the pages of this binder, all with the goal of showing what we do well here in our school.nbsp; /ppI have to say that, after undertaking this lengthy process for the second year, I have a renewed definition of what we quot;doquot; here as instructors and as a program that serves our communitynbsp; We are here to help our students lead happpy, productive and fulfilling lives, and we are here to show them the steps to get them there through smart choices and by pursuing post-secondary education.nbsp; that may sound simple enough, and I am reminded of this fact while reading what others had to say about our program, and how students feel about their experience while attending our program./ppI am heartened by the fact that what we do as instructors seems to have a profound and far-reaching positive impact on thenbsp;lives of so many young people, and that is what makes my job so incredible.nbsp; This process of applying for your award has helped to re-connect us with some former students, and has enhanced some of the connections that we have in our community, and that makes our program that much stronger.nbsp; Alumni from our program have completed apprenticeships, graduated from Automotive Associate and Bachelor Degree programs and are now employed all overnbsp;our country through various companies.nbsp; this is the legacy that I am most proud of.quot;/ppThis is just the first page of their application!/pp11/pimg src="http://www.tomorrowstechnician.com/cs/aggbug.aspx?PostID=489" width="1" height="1" View More
  15. pWe#39;ve received the second round of materials from most of our semi-finalists.nbsp; A group of our editors and I have been reading the more complete applications.nbsp; I just finished reading strongGwinnett Technical College#39;s/strong and strongRamona High School#39;s/strong information.nbsp; Their applications and information were presented in two very different styles.nbsp; But both are equally qualified to win!/ppThis completition is exciting to determine because we are able to see the passion the instructors bring to their classroom, through the materials they send in.nbsp; The faculty for each school is top-notch - many instructors are ASE-certified in five or more categories!nbsp; /ppHaving read only two applications, I can#39;t say who will win just yet.nbsp; But if the other applications are as good as Gwinnett#39;s and Ramona HS#39;s, it is going to be a tough decision!nbsp; Thanks to everyone who competed in the first round, and a special thanks to your semi-finalists for all the hard work you put into your applications.nbsp; Check back for another update, later this week!/pimg src="http://www.tomorrowstechnician.com/cs/aggbug.aspx?PostID=488" width="1" height="1" View More
  16. What's a business owner to do? Recently there was a news item from the Orlando, Florida area regarding Yellow Pages. What makes an ubiquitous book like the Yellow Pages a news story? Exactly that! They are everywhere! Evidently, at least in the Orlando area, something is going to be done about it. It doesn't matter if you are a small business owner or a consumer, you have the same problem. Which book do I use? The consumer is only going to keep so many Yellow Page books and a business can only afford to advertise in a few. Of course both parties are looking for the same thing — Results! Either you want to find what you are looking for in the Yellow Pages you decide to keep – or – you want sales from the book you decided to advertise in. The interesting part of all this is that many consumers and some very tech savvy business owners have already solved the problem. They stopped using phone directories and have opted for a faster, less expensive option. What is it? The Internet! If you go to your favorite search engine and type in the words "yellow pages" you will find over 450,000,000 results. Whatever you want to know about Yellow Pages from online to offline is there. Of course you will find many online Yellow Pages to help you find anything from A to Z in your area also. If you are a business owner and you are not online with your business now, you should be looking into it immediately. The costs are dramatically lower and if you do it right the results are great. The buzzword that you have to familiarize yourself with is "local search". What that means is if someone in you area is looking on the Internet they will type in something like "Barber, Specific City, Specific State" and you want your barbershop to come up. Statistics are now showing that there are more people going to their computers than picking up their Yellow Page Book. Most people will do an online search for products and product reviews before they go to make their purchase locally. Just think if you could be the business that answers their questions, gives them product reviews, and the business where they go to buy what they want. Orlando, Florida may be on to something. But do we need government in the market telling consumers and business owners how many Yellow Page books they can have? The market is already making its choice. Yellow Page advertising is getting very expensive, and putting an ad in all of the books is impossible. Consumers aren't using Yellow Pages like they did in the past. So you can bet in the near future you will see many of the Yellow Page books going out of business as business owners go more and more online to attract customers. View the full article
  17. What's a business owner to do? Recently there was a news item from the Orlando, Florida area regarding Yellow Pages. What makes an ubiquitous book like the Yellow Pages a news story? Exactly that! They are everywhere! Evidently, at least in the Orlando area, something is going to be done about it. It doesn't matter if you are a small business owner or a consumer, you have the same problem. Which book do I use? The consumer is only going to keep so many Yellow Page books and a business can only afford to advertise in a few. Of course both parties are looking for the same thing — Results! Either you want to find what you are looking for in the Yellow Pages you decide to keep - or - you want sales from the book you decided to advertise in. The interesting part of all this is that many consumers and some very tech savvy business owners have already solved the problem. They stopped using phone directories and have opted for a faster, less expensive option. What is it? The Internet! If you go to your favorite search engine and type in the words "yellow pages" you will find over 450,000,000 results. Whatever you want to know about Yellow Pages from online to offline is there. Of course you will find many online Yellow Pages to help you find anything from A to Z in your area also. If you are a business owner and you are not online with your business now, you should be looking into it immediately. The costs are dramatically lower and if you do it right the results are great. The buzzword that you have to familiarize yourself with is "local search". What that means is if someone in you area is looking on the Internet they will type in something like "Barber, Specific City, Specific State" and you want your barbershop to come up. Statistics are now showing that there are more people going to their computers than picking up their Yellow Page Book. Most people will do an online search for products and product reviews before they go to make their purchase locally. Just think if you could be the business that answers their questions, gives them product reviews, and the business where they go to buy what they want. Orlando, Florida may be on to something. But do we need government in the market telling consumers and business owners how many Yellow Page books they can have? The market is already making its choice. Yellow Page advertising is getting very expensive, and putting an ad in all of the books is impossible. Consumers aren't using Yellow Pages like they did in the past. So you can bet in the near future you will see many of the Yellow Page books going out of business as business owners go more and more online to attract customers. View the full article
  18. AutoShopOwner.com Celebrates its First Year! This month, AutoShopOwner.com celebrates its first year anniversary as a web-based forum, dedicated to the success of automotive shop owners around the world, through networking and the exchange of ideas. I want to take this time to thank all members, welcome new members and wish everyone great success in the coming year. We all know that 2008 has brought many economic challenges to not only our industry, but also to industries around the globe. It appears that the economy will not begin to recover for a while. It seems that every sector of the economy is affected. We haven’t seen a downturn like this, since the great depression. Whether you are for or against the “bail out” of American corporations, the fact remains that, what ever happens in the short term will greatly affect us all, well into the future. Many businesses, large and small, will fail in 2009 and more people will loose their jobs as companies trim the fat and become leaner; something that should have been done years ago. More domestic new car dealerships will close their doors. For many of them, they have no choice. Their business model just doesn’t make sense anymore. Is there only bad news? Not really. We happen to be in an industry that prospers in any economic climate: good and bad. 2008 was a terrible year for new car sales and ALL manufacturers, resulting in the greatest opportunity for service and repair work we’ve seen in decades. People may have held back spending money in “08”, but eventually they will need to get their cars in to you for service. And you need to be ready. Now is the time to be aggressive in your marketing and advertising. Create ways to offer cost savings services to your customers. Give them options and be flexible. You don’t have to hit home runs to win the game. I understand money is tight, but the shops that stay strong and invest today will reap the benefits when the economy turns around. History as proven that the companies that maintain a positive outlook, continue to advertise and adjust to the changing times, are stronger after the economy picks up. Maintain a constant watch on all the businesses in your area that are suffering, especially other automotive chains and new car dealerships. As these companies fail, this will create opportunity for you. Watch your overhead, but continue to invest in training, tools and equipment. You can’t afford to be left behind technologically these days. Playing catch-up may not be that easy. And of course, be accommodating to your customer and provide outstanding world-class service, anything else won’t cut it. In tough times, consumers can become fussy and demanding and won’t settle for sub standard service. From the dialogues I have had on AutoShopOwner.com, throughout this past year, I am impressed by the resolve and strength of the typical shop owner and see a positive future for our industry. As a group, we are strong. Failure is not an option for us. We find ways everyday to solve the most complicated mechanical problems and that determination will be the reason why we will not just survive in the coming years, but thrive. The best of luck to all shop owners in ‘09’ and look forward to the forum discussions. Written by Joe Marconi
  19. Social media marketing is a way to promote your business on the internet via social networking. This has grown to encompass a very large number of websites and methods. The savvy internet marketer is learning how to use this powerful marketing method to grow their business and make valuable contacts for the future. Of course this also means making more money if you do it right. Let's take a look at 4 ways to use social media marketing to make money online. 1. Blogging is a very strong way to combine various forms of social media marketing all in one place. If you do not have a blog you are losing ground to your competitors who do. 2. Social bookmark your blog posts to create traffic from social directories and as search engine bait for search engine traffic. Be sure and use a quality blogging platform such as WordPress. They offer a terrific plug-in that makes social bookmarking a blog post very simple. Social bookmarking gives you a way to get backlinks to your blog very quickly. You should be bookmarking to social directories such as Technorati, Digg, Stumbleupon, and Propeller. Also go get a Twitter account and learn how to make friends and use it to drive traffic to your blog. This is fast becoming one of the top social sites online. 3. Video such as You Tube is becoming a favorite way for bloggers to add some excitement to their blogs, but it is also much more than that. Many bloggers are also easily creating videos and putting them online on their blog. This is a very powerful form of social media that is giving your visitor what they want. Many people are a product of the TV generation and like to learn by watching as opposed to reading. 4. Discussion forums are a great place to make friends and sell products if you do it right. They can also be an excellent place to create joint ventures and millions of dollars are sold online now because of these. There is much more we could say about social media including social networking in places such as FaceBook, My Space, and many others. The bottom line is making money online via social media all comes down to finding a way you enjoy and then mastering how to use it to your business and personal advantage. View the full article
  20. Internet advertising with video - website not required: Check it out - Internet Video Advertising View the full article
  21. Most business owners subscribe to the thought that you "must spend money to make money". This can be true, but you also must know exactly where that money is going and the results it brings. A small business owner never has any money to waste. Some ways that your business might waste money includes the following: 1. Manage your credit cards - If you have several cards, develop a computer program that will show you the exact balances, due dates, and the interest rate you are paying. Always be aware of other solicitations that save you money and possibly change your balances over to a new company. If you have any employee cards, see if you can set a limit on them. If not with the credit card company, make sure that the employees know their limits. Manage your credit cards wisely and never, ever miss a due date. 2. Develop an annual plan so you know where you will spend money. This helps you in several ways. The business person will be aware of what portion of the profits are going to advertising, towards incentives, towards accounting and other internal expenses, etc. 3. Do not over-purchase any products or services for a business. If you buy in bulk, the money is tied up and a place must be provided to keep the extras. That might be an unnecessary expense. 4. Developing an advertising budget and knowing just what resources to use is key to keeping money under control in a small business. You must advertise, but you also must get value for your money or you will soon be out of business. Keep a record of how much is spent, can you get payment terms, when is the most efficient time to advertise your particular product or service to get the most value for the dollar. Every dollar must be accounted for in advertising because the lifeline of your business depends on new and paying customers. Advertising is the way to get the word out to the community or the Internet. 5. A small business owner will sometimes be under self-induced stress to manage all aspects of the business. Sometimes, leaving the control and decisions to others that are qualified is the best way to manage the business. Releasing control may be hard to do sometimes, but in a lot of businesses, money can be wasted because the owner cannot possibly be as efficient as the person who has studied or is knowledgeable about a particular field. For instance, if a business owner does not know accounting, many mistakes in reporting income and taxes can be made. A qualified accountant can possibly save more than the cost of their services in reduced taxes. Take a hard look around your business and do not let anything be set in stone if saving money is the goal. Challenge everything that will cost money and see what can be done to change the situation. Any money that is saved is money that can be put back into the business either in profits or in growth. A business owner wants their business to be successful and will work hard to sustain growth. A business owner wants a way to continue making and growing money from a product or service that is interesting to them. After growing a business and being smart with cash flow, many business owners will sell their businesses only to start another business. The reason is that business owners are independent types and challenges are rewarding when met and faced. Saving money through every day operations will help the business owner to meet their financial and emotional goals. View the full article
  22. bfont face="Times New Roman" size="5"span style="FONT-WEIGHT:bold;FONT-SIZE:16pt;"Chicago/span/font/bbfont size="5"span style="FONT-WEIGHT:bold;FONT-SIZE:16pt;" Pneumatic Increases T2 School of the Year Prize Value to $25,000 in Second Annual Competition/span/font/bifont face="Times New Roman" size="3"span style="FONT-SIZE:12pt;FONT-STYLE:italic;"/span/font/iifont face="Times New Roman" size="3"span style="FONT-SIZE:12pt;FONT-STYLE:italic;"Deadline for entering the competition is December 31, 2008/span/font/ifont face="Times New Roman" size="3"span style="FONT-SIZE:12pt;"_________________________________________________________________________/span/font p class="MsoNormal"bfont face="Times New Roman" size="3"span style="FONT-WEIGHT:bold;FONT-SIZE:12pt;"nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; /span/font/bfont face="Times New Roman" size="3"span style="FONT-SIZE:12pt;LINE-HEIGHT:150%;"Chicago Pneumatic, a global leader in the design, manufacture and distribution of high-performance aftermarket tools, accessories and compressors, has increased the prize value of the second annual TT School of the Year to $25,000. The 2009 School of the Year will be awarded $10,000 in Chicago Pneumatic tools, with three regional winners receiving tools worth $5,000./span/font/pp class="MsoNormal"font face="Times New Roman" color="black" size="3"span style="FONT-SIZE:12pt;COLOR:black;LINE-HEIGHT:150%;"In addition to nationwide recognition in emTomorrow’s Technician/em magazine and the tool prizes from Chicago Pneumatic, the winning schools will receive a School of the Year plaque, flag and shop banners, and apparel. strongEntries must be received by December 31, 2008/strong./span/font/pfont face="Times New Roman" color="black" size="3"span style="FONT-SIZE:12pt;COLOR:black;LINE-HEIGHT:150%;"/span/fontfont face="Times New Roman" color="black" size="3"span style="FONT-SIZE:12pt;COLOR:black;LINE-HEIGHT:150%;"Students, teachers and school supporters can nominate their school online at a title="http://www.tomorrowstechnician.com/" href="http://www.tomorrowstechnician.com/"font color="#800080"www.tomorrowstechnician.com/font/a by clicking on the T2 School of the Year presented by Chicago Pneumatic banner. Entries can also be sent to T2 Editor Ed Sunkin via e-mail at a title="mailto:[email protected]" href="mailto:[email protected]"[email protected]/a or by mail to 2008/09 School of the Year, Tomorrow’s Technician, 3550 Embassy Parkway, Akron, Ohio 44333. /span/fontfont face="Times New Roman" color="black" size="3"span style="FONT-SIZE:12pt;COLOR:black;LINE-HEIGHT:150%;"nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Entry forms must include the nominee’s name and position, school name and address, contact information and a 500-word or less stronganswer to why /strong/span/fontstrongyou think your school should be named this year’s School of the Year.font color="black"span style="COLOR:black;"/span/font/strongfont face="Times New Roman" size="3"span style="FONT-SIZE:12pt;LINE-HEIGHT:150%;"emTomorrow’s Technician /emreceived more than 170 entries during last year’s School of the Year competition, including the grand prize winner, Waubonsee Community College in Sugar Grove, Ill., and three regional finalists: Tennessee Tech Center in Newbern, Tenn.; North Central Technical Skills Center in Wenatchee, Wash.; and the Sultana High School Automotive Tech Program in font color="black"span style="COLOR:black;"Hesperia/span/fontfont color="black"span style="COLOR:black;", Calif./span/fontfont color="black"span style="COLOR:black;" Last year’s tool prizes were valued at $13,000./span/font/span/fontfont face="Times New Roman" size="3"span style="FONT-SIZE:12pt;LINE-HEIGHT:150%;"strongChicago Pneumatic/strong is a global leader in the design, manufacture and distribution of innovative aftermarket tools, accessories and compressors. Founded in 1901, the company serves automotive, truck and heavy equipment repair, and tire and body shops with industry leading pneumatic impact wrenches, ratchets, drills, grinders, pneumatic hammers and sanders. To learn more about Chicago Pneumatic’s dedication to quality and innovation, please visit a title="http://www.cp.com/" href="http://www.cp.com/"www.cp.com/a./span/fontfont face="Times New Roman" size="3"span style="FONT-SIZE:12pt;LINE-HEIGHT:150%;"nbsp;/span/fontimg src="http://www.tomorrowstechnician.com/cs/aggbug.aspx?PostID=487" width="1" height="1" View More
  23. pDrifting came to us from Japan originally.nbsp; The Formula DRIFT series in the U.S. began in 2004.nbsp; Since then, thousands of fans have come to love drifting as much as I do.nbsp; 87% of Formula Drift enthusiasts are between the ages of 19-24 and 25-35.nbsp; Unfortunately, I#39;m a little older than the average fan, but I love it nonetheless.nbsp; Thought you would like to know some cool websites that are all about drifting:/ppa href="http://www.driftlive.com/"www.driftlive.com/a/ppa href="http://www.everythingdrift.com/"www.everythingdrift.com/a/ppa href="http://www.thedriftzone.com/"www.thedriftzone.com/a/ppa href="http://www.urbanracer.com/"www.urbanracer.com/a/ppa href="http://www.riceboytv.com/"www.riceboytv.com/a/ppEnjoy all the awesome videos and have a great Thanksgiving!/pimg src="http://www.tomorrowstechnician.com/cs/aggbug.aspx?PostID=486" width="1" height="1" View More
  24. pDo you have what it takes to wear the title, quot;strongTomorrow#39;s Technician/Chicago Pneumatic School of the Yearquot;?/strong/ppstrongIf you do, you have less than 60 days to enter for a chance to win this year#39;s honors!/strong/pp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"Tomorrow’s Technician is pleased to partner with Chicago Pneumatic to present the 2008/09 School of the Year Award/font/pfont face="Times New Roman" size="3"nbsp;/font p class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"We want to honor the best Automotive School in the U.S., and strongwe invite you to enter today/strong!span style="mso-spacerun:yes;"nbsp; /spanNominations are also accepted*/font/pfont face="Times New Roman" size="3"nbsp;/font p class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"To enter, send the required information andnbsp;answer why quot;Your school should be named the School of the Yearquot; in 500 words or less. nbsp;You can send your entry to the address below or e-mail the information to: /fonta href="mailto:[email protected]"font face="Times New Roman" size="3"[email protected]/font/afont face="Times New Roman" size="3". Entries can also be submitted online at /fonta href="http://www.tomorrowstechnician.com/"font face="Times New Roman" color="#800080" size="3"www.tomorrowstechnician.com/font/afont face="Times New Roman" size="3". Click on the Chicago Pneumatic image. Finalists will be contacted by telephone. /font/pfont face="Times New Roman" size="3"nbsp;/font p class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"In addition to nationwide recognition for a job well done, the 2009 School of the Year will receive a Chicago Pneumatic School of the Year flag and shop banners, plus Chicago Pneumatic tools, wearables and other prizes. Four regional prizes will be awarded, with the Grand Prize winner earning additional prizes and awards. /font/pfont face="Times New Roman" size="3"nbsp;/font p class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"There are lots of ways to enter!/font/pol style="MARGIN-TOP:0in;"li class="MsoNormal" style="MARGIN:0in 0in 0pt;mso-list:l0 level1 lfo1;tab-stops:list .5in;"font face="Times New Roman" size="3"Send the required information, plus the answer to the qualifying question to: 2008/09 School of the Year, 3550 Embassy Parkway, Akron, OH 44333./font/lili class="MsoNormal" style="MARGIN:0in 0in 0pt;mso-list:l0 level1 lfo1;tab-stops:list .5in;"font face="Times New Roman" size="3"Email your response to /fonta href="mailto:[email protected]"font face="Times New Roman" size="3"[email protected]/font/afont face="Times New Roman" size="3"./font/lili class="MsoNormal" style="MARGIN:0in 0in 0pt;mso-list:l0 level1 lfo1;tab-stops:list .5in;"font face="Times New Roman" size="3"Submit your response online by clicking the Chicago Pneumatic/Tomorrow’s Technician School of the Year button at /fonta href="http://www.tomorrowstechnician.com/"font face="Times New Roman" color="#800080" size="3"www.tomorrowstechnician.com/font/afont face="Times New Roman" size="3"./font/li/olfont face="Times New Roman" size="3"nbsp;/font p class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"Required Information to provide on Entry Form:/font/pp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"• Nominee’s Name and Position (must be current subscriber)/font/pp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"• School Name/font/pp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"• School Address/font/pp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"• City, State, Zip/font/pp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"• Daytime Phone Number/font/pp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"• E-mail Address/font/pfont face="Times New Roman" size="3"nbsp;/fontb style="mso-bidi-font-weight:normal;"font size="3"font face="Times New Roman"Qualifying Question: /font/font/bp class="MsoNormal" style="MARGIN:0in 0in 0pt;"font face="Times New Roman" size="3"Answer the following question (500 words or less):/font/pb style="mso-bidi-font-weight:normal;"font size="3"font face="Times New Roman"Why should your school be named this year’s School of the Year?/font/font/b pnbsp;/pimg src="http://www.tomorrowstechnician.com/cs/aggbug.aspx?PostID=484" width="1" height="1" View More
  25. pGreat ad from Midas!nbsp;/pobject height="344" width="425"param name="movie" value="http://www.youtube.com/watch?v=QsxV49pmnL8amp;hl=enamp;fs=1"param'>http://www.youtube.com/watch?v=QsxV49pmnL8amp;hl=enamp;fs=1"param name="allowFullScreen" value="true"embed src="http://www.youtube.com/watch?v=QsxV49pmnL8amp;hl=enamp;fs=1" type="application/x-shockwave-flash" height="344" width="425"/objectimg src="http://www.tomorrowstechnician.com/cs/aggbug.aspx?PostID=483" width="1" height="1" View More
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