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Ron Ipach


Car Count Daily | Episode 6

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TRANSCRIPTION: As most of you probably are well aware, the iPhone is the dominant player in the market, so more people have iPhones than most other phones. Argue with me on numbers, but there are a crap-load of iPhones out there. I want to talk about what's happening on the iPhone and how you can use it to your advantage to get more customers to your shop. There is this app on here, and hopefully you can see this, it's that, right there, it's that little map, it says underneath it, it says maps.

That is the Apple Map app. There, I said it right, it's difficult to say. The Apple Map app. When, people are searching for local businesses to do business with and they have their iPhones, they're clicking that three and half times more than the Google Map. Google is the dominant map software but not on the iPhone. We know a lot of people have iPhones and three and a half times more people are searching using the Apple Map software that's on there.

Now why is that important? Well let me go ahead and open up by phone again here, and show you why that's important. When, I click on that, if I type in auto-repair, which I did just before I started this video, look what's happening here. Can you see that? Can you see those start ratings underneath there? You can see that word Yelp right next to it. See, Apple is using Yelp for their review software. So, if you don't have a good review on Yelp happening for you, you're missing out on more business.

Now, look, we always get into these wild conversations when I'm doing this live in front of auto-repair shop owners. They're telling me everything they think about Yelp, doesn't really matter, because if you're not playing ball with Yelp, and if you don't have a lot of really good reviews on Yelp, it's hurting you. Remember the majority of people are searching, for a new place to do business with, on mobile phones. More people use the Apple iPhone than others, and if they're using that, they're using the Apple Map app, which, is now showing only Yelp reviews.

That's just something, I wanted to, no judgment on anything, I just want to let you know that, that's happening. If you're not paying attention to it, if you don't have really good Yelp reviews, it's definitely hurting you with iPhone users, of which, there are plenty of them. If you don't personally have an iPhone what I want you to do is go look and see what your shop looks like when somebody searches on an iPhone.

Find somebody that's got an iPhone, type in auto-repair in your area and see how you look. See how you rank in there. If you rank really high, fantastic, you're probably getting a lot of calls that way. If you're ranked really low I guarantee you're missing out on a lot of business. Go check it out, do whatever you can to get as many great Yelp ratings as possible, so you get a lot of stars and you get a lot of phone calls.



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