All shops encounter customers who are hesitant to make vehicle repairs or keep up with scheduled maintenance beyond the lube, oil and filter service.
For skeptics, phrases like “do I really need that,” or “why can’t this wait” tend to follow the service advisor’s suggestions.
Ultimately, selling auto repair service – particularly to skeptics – is an art form. And just like any other profession, the seller, i.e. your service advisor, must have the best shop management system tools to succeed.
To effectively respond to a customer's objections, your service advisor needs 4 things:
1. Photo recommendations
2. Clear recommendations
3. Exceptional customer service
4. Empowering customers to choose vehicle services
To read more about how to sell services to a skeptic, read our blog: http://boltontechnology.com/how-to-sell-auto-repairs-to-a-skeptic/