Autohaus
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Parts mark-up and advertising
Autohaus replied to boydsauto's topic in Marketing, Advertising, & Promoting
I strongly suggest that you read the E Myth. It seems like you run your operation as a technician and not as a business man. You should calculate for yourself what profit you want to make and what your goals are. With a 20% parts margin you will end up like many shop owners, you will have a business that is only worth the equipment when you are ready to retire.
