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Pat

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Posts posted by Pat

  1. While on the subject of tires - I keep hearing about shops and new car dealers continuing to use old style rope tire plugs installed from outside the tire.

    This is no longer considered an acceptable repair and should not be done.

    Is everyone now performing an approved type, plug/patch tire repair installed from inside the tire?

    How much are you charging to perform a proper plug/patch repair ?

    We presently charge $40.00 + tax

     

    If the injury is in the shoulder or sidewall of the tire it should NOT be repaired.

    Do you follow those guidelines?

    Someone must be ignoring these guidelines since we continue to see rope plugs in shoulders and sidewalls.

    Why would someone want to expose themselves to the liability of performing a tire repair using improper methods?

    The court systems does not care that someone performed thousands of "improper" repairs previously without a problem.

     

    This is really two different subjects but they're related.
    The first subject is what's happening in the bay.
    And the second is what's happening at the counter.
    From a best practices standpont...
    Plugs have never been considered an acceptable permanent repair. That method was designed

    to be a temporary fix only - to basically get you back on the road until you could get somewhere

    to replace the tire.

    Think about it. When you do a plug or a plug patch repair, you're destroying the integrity of the tire

    because you're making the original injury larger.

    A patch done correctly maintains the integrity of the tire and is a permanent repair. When you do a patch,

    you don't have to worry about weakening the belt package and ruining the tire.

    Now, let's talk about what happens at the counter...
    If I had to guess why you're seeing a lot of this in your area, it's because one or more of your competitors

    are looking at the most profitable way to do a flat repair. It's not necessarily good for the customer but

    it's a quick and easy sale.

    Even though we're talking about flat repairs, it's an example of how they may be selling ALL of their services

    and products meaning...

    • Either they don't understand the proper method (of repairing something)
    • They're trying to compete on price for (those products and services)
    • They're looking at the quickest and easiest way to get the job done
    • Their counter people are unable to communicate effectively why (that product or service) done properly

      is in the customer's best interest - even if it costs a little more

    Look at it this way: the customer has no idea if there are different ways to fix their problem - like you do.

     

    They think a repair is a repair. They think a tire is a tire. To them, cars are complicated and they're counting on

    the shop to help them keep their car running properly.
    The fact that you're seeing a lot of this in your area is really good news for you because if a customer calls

    or comes in asking for prices, this is your opportunity to educate them about the proper way to repair their tire

    (or anything else).

    As with all sales, it's never about price. It's all about what makes your shop different and why doing business

    with you is in the customer's best interest.

    In the example of the flat repair, when you explain it properly and the fact that it's a permanent repair,

    all pricing conversations are over.

    Selling is all about communicating effectively - and the person who gets really good at it - will automatically

    become known as the "go to" shop in your area.

     

    Bottom-line: All successful shop owners know that what happens at the counter is the SINGLE most important thing...

    they had to "get right"... to have a thriving, profitable business.
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