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Old and Tired

Free Member
  • Content count

    17
  • Joined

  • Last visited

  • Days Won

    1

Old and Tired last won the day on December 3 2017

Old and Tired had the most liked content!

Community Reputation

5 Neutral

About Old and Tired

  • Rank
    Posting Member

Business Information

  • Business Address
    12129 Roxie Dr., Austin, Texas, 78729
  • Type of Business
    Auto Repair
  • Your Current Position
    Shop Owner
  • Automotive Franchise
    None
  • Banner Program
    None

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  1. We use kukui. They do the Seo, website, reviews, Facebook, appointments and they mow my lawn (kidding) It costs me 800 a month and it seems like I break even with the new customers and the costs. I expect to retain those customers since we're awesome so I try to justify the cost that way. Sometimes I wonder if marketing is more about marketing to the business by the company than it is to potential customers. I feel like theres alot of truth about internet marketing but also alot of hype. They make it sound like a switch will flip and bang. You're overwhelmed with great clients. That doesnt happen. I Iike kukui alot and I'm not putting them down but I still think the best advertising is old fashioned word of mouth from a job well done by people who give a poop. I've also noticed that some shops go full out on advertising and every time they either do that to pump their numbers to sell their business or they go under. I've never one single time in my area seen a shops name all over the place and stay in business for another 5 years. Another thing that's hard to quantify is that after kukui redesigned our site and made it more professional and helpful that my existing customers had an oh wow reaction and something about that reminded me of an article about perceived value by Mitch Schneider who I'm not sure I could have existed this long (30 years) without. That perceived value seems to validate our existing customers opinion of us and allows us to charge as a premium business rather than compete with a discount chain. A few extra dollars will be forgotten but a crappy cheap job will always be remembered.
  2. Old and Tired

    New Shop Owner

    Go get em Jeff!
  3. Old and Tired

    Tires -

    Mount and balance 20. Rotate 15 disposal 3. Mark up on tires 10-15. I'm in Austin.
  4. Old and Tired

    Need some advice

    How does replacing the radiator cause the hose to be repositioned and rubbing? It seems like youll only remove one end and stick it back on the new radiator. Maybe you did the hoses too? Anyway, Im sure youll get the blame since dealers always will say independents cant do anything right. We had a VW with a dead converter. We replaced it and parked it. A few hours later the car was on fire. Turns out VW had a recall on their heat shields that were flammable. The woman admitted that she got notices and never took it in. Who makes a car with flammable heat shields? I guess the same company that defeats their emmissions testing on their diesels. Who sells a converter with a larger diameter than the original? Worldpac. Who doesnt take their car in for a recall that could have burnt their house down and killed them? The customer. Who paid for the car? My insurance. The point is that I think we're always going to eat these things and its because of peoples general perceptions of independent shops.
  5. Old and Tired

    The $19.95 Oil Change Offer

    We raised our synthetic blend oil change price to $52 just because it isn't worth less to me. Now of course, we're doing more of them than we used to. Go figure. One person wrote a review that he would rather pay a real mechanic an honest price than go to a quickie place and fight off $150 of upsells from a teenager every time.
  6. Old and Tired

    Courtesy Inspection Technician Pay

    .4 plus .2 for the oil change
  7. Old and Tired

    UniFirst

    I bought our own washer and drier, rags from Amazon and Redkap uniforms embroidered. I spent about $1500 for all of that while Cintas charged $6,000 a year for nasty rags and recycled uniforms. Auto repair isn't nearly as greasy as it used to be so think about doing it yourself. That's a new car payment every month. Our Cintas guy gets a vacation about every six weeks. When was your last one? One of my mechanics tried having his own shop and had Unifirst. When it didn't work out they sued him until he had to file bankruptcy. Think about that too.
  8. Old and Tired

    Credit processing fees?

    I'm banking at Wells Fargo and using their processing. The money is there the next morning and Amex fees are the same as visa. I was paying more for Amex with the others plus had to wait for my money. They havent been nudging up the fees either which was a problem before. I have a 3 man shop and do about 500k a year if that gives you anything to go by. Maybe those guys that pay low1% have enough clout to demand that.
  9. Old and Tired

    Credit processing fees?

    Who are you guys with where you get these great rates?
  10. Old and Tired

    Credit processing fees?

    They tell me my rate is 1.75 to 2.5. It usually averages a little over 2. I've been through one lying company after another and even had my name forged. The thing that finally helped me was when my bank kept bugging me to use them they stuck to their rate for the first few months. Then they kept bumping it up. I never cancelled my old processor so when I caught them bumping it I just started using my old company again. Then the bank would call me asking why Im not using them. I just told them the truth. We fought. Alot. All I can say is dont cancell the old company and let them fight over you.
  11. It seems like we might all get rich shorting cintas stock...
  12. I finally just bought a scratch and dent washer and drier and our own uniforms. $500 a month for 3 people and rags with holes in them that leave an oily film on your hands that ends up on the customers steering wheel is just ridiculous. You can buy new rags from amazon and use them once for about the same amount Cintas was charging for their junk that smelled like it was washed in sewage. Uniform companies are down there on the integrity list next to credit card processing. A driver even told me how they have meetings telling them how to nickle and dime the customer.
  13. Old and Tired

    Taking checks

    We take checks regularly and don't get any coming back. We give a 2% discount for checks or cash so we're giving the credit card processing fees to the customer instead of the bank. Maybe the goodwill helps to make them think before they write it.
  14. We pay $800 a month for a company to keep us near the top plus the other things they do and nothing for Google or yelp. Paying Google $8 a click didn't seem to work for us. When we paid for Yelp it seemed to do better.
  15. Old and Tired

    Customer Financing

    We've been trying Synchrony. So far it's helped.


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