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Showing content with the highest reputation since 01/14/2020 in all areas

  1. 2 points
    We do not price match, I didn't pull a number out of a hat to put on an estimate. My estimate is specifically designed based on my needs. Parts are marked up according to what I need to be profitable, same with my labor rate. If your looking for the best price in town, I am not it. I am a professional and I want you to come to my business because of the service we provide, not because of my prices. Also why are you guys not making any money on tires??? Marked up 43% for 30% profit. I am not a tire store, I am only going to install tires if I am making money. Let the tire stores whip tires in and out. We have a diagnostic and repair work to do. I would like to say I think some owners need to slow down in their day. Being busy is just an illusion of being profitable. Bust in to your books and build your prices based on what you need.
  2. 1 point
    The Hawk Eye Elite is probably the best alignment machine out there but for the few amount of alignments we do i will take the Atlas. The Atlas rolls on a cart easily every night. Plus we have limited space and our aliment rack is outside covered with a metal roof. We don't have the space for a Hawk Eye.
  3. 1 point
    We all survive by and need healthy car counts. That's a given. But all too often I see auto repair shops with "steady" but not "growing" car counts, but with new customers coming in each week. So, the question is, "If a shop has steady car counts and has new customers each week, then why are car counts not growing?" This is a topic that's complicated for a post but here are a few things to consider: Is your marketing attracting the right customer that matches your key profile customer? If not, the wrong customer may be a one-timer and that does not help your car count. Or, if you are promoting too much discounting, you may be attracting the wrong customer, and that's not a long-term strategy either. Are you making every effort to WOW all new customers and create an amazing experience that gives the new customer a compelling reason to return? All too often we are too transactional and don't spend enough time establishing relationships. Make every effort to spend time with each customer and ESPECIALLY with first time customers. Its the relationship not salesmanship that builds a company! Are you booking your customer’s next vehicle appointment? Please don’t tell me this does not work. It does! Hairdressers do it, doctors do it, dentists do it, nail salons do it. My chimney cleaning service company evens books the next chimney cleaning! If you are not booking your customer’s next visit, trust me, someone else will. I hope this makes sense. What are your thoughts?
  4. 1 point
    Set a limit for requiring a deposit on jobs. A $3,000 job should MOST certainly have had a deposit on it. Most states require you have clearly posted signage in order to charge storage fees. Make a nice looking notice, frame it and mount it on the wall in your office that is clearly seen when a customer comes in. Check with your state on the rules you may need to follow. Asking your customer to pick their vehicle up within 72 hours is well within reason. Remember you are not being a jerk, you're trying to run a successful business.
  5. 1 point
    Imagine....You walk into Starbucks....You ask for a large cappuccino. The cost? Over 4 bucks with tax. You ask the barista if she could match the price from the local deli across the street….$1.95. You tell me what would happen. And for those who say it’s not the same. It is.
  6. 1 point
    Joe, I agree with you totally! So many shop owners I speak to forget about the “relationship” and “retention” issues. In fact, in this video, I talked about the 3 things shop owners need to focus on in 2020. But what I feel (and see so many times) is that shop owners ignore are the facts… and the fact is that when you’re dealing with a new customer, you have less than 27% chance of them returning to you for a second visit. And that ONLY happens if they have an excellent customer experience! That 27% change is not very good - yet shop owners still call them “THEIR” customer. You don’t own the customer. In total, most of the car count issues I see would be solved if shop owners focus on RETAINING the customer’s they’ve got - and doing that generates more referrals, more car count and it just keeps snowballing. Hope this helps! Matthew "The Car Count FIxer" P.S.: Watch Marketing your shop in 2020 P.P.P.: You ONLY have a 27% chance of new customers returning P.P.P.S.: Don't ignore your customer - Start texting customers before this time tomorrow - and it's FREE!
  7. 1 point
    Our car count last year to date 1/18/19 was 209. This year to date 1/18/20 is 177. Our ARO is up though, so we are only down 5K so far. All businesses around here seem to be slower than last year. Might be a regional thing.
  8. 1 point
    So far for winter 2020, we are having a better than normal season. This is good news since, late fall sales fell. I am hopeful this will continue. Sales of new cars fell last year, with the average age of cars on the road are at an all time high. Near 12 years. And the scrappage rate has greatly declined. What are you seeing in your area?
  9. 1 point
    “Why are we discussing these issues when the people who need it the most are not here? We’re not reinventing the wheel. We get it. But the ones who don’t get it need to be here, too!” Those were the words spoken by one of my service advisors during a recent meeting. We were discussing quality issues and ways to improve overall production, which, we determined, would improve sales and profit. I listened as Tommy (not his real name) continued for a few minutes. I could hear the frustration in his voice, so I let him speak until I felt he expressed all his feelings to the group. I am a firm believer in holding regular meetings. And, while there are times when the group gives me feedback, rarely does anyone voice their opinion with such passion and intensity the way Tommy did that day. Drawing on experience, I thanked him for his openness and honesty. I also asked him if we could continue this discussion in the morning in private. He agreed. The next morning, I paged Tommy and asked him to come to my office. I thanked him again for his openness and asked him to elaborate more on what he said the night before. Tommy hesitated at first, but slowly began to tell me his frustrations. It really boiled down to the level of commitment from a few techs. Tommy spoke in length about what he would like to change in the shop, and again repeated that we’re not reinventing the wheel. His words were clear and on point, “Joe, we all know what to do. We all know our goals. And we all know when we perform to the level we are supposed to. So, I just don’t understand why all of us can meet those expectations.” Tommy’s insight into the work environment and the dynamics of people’s behavior was perhaps deeper than he even realized. When people within an organization feel that some of their coworkers are not pulling their weight, animosity begins to set in. Essentially, your top employees want to make sure that everyone is committed to the company’s success and doing their very best for the greater good of the team. We also need to remember that people look at things from their own perspective. And their perspective becomes their reality. The key thing is to keep the lines of communication open, learn from each other and try to view different situations from the viewpoint of others. After nearly 30 minutes of discussion, it was time to give Tommy my input on how I viewed the situation. I let him know that, while not everyone will be in total agreement with how he views these concerns, he has made a giant step forward at letting me know the issues we have in the shop. I then asked Tommy, “Out of our 16 employees, how many people in your opinion, without giving me any names, do not live up to the expectations of the company?” Tommy thought for a moment and replied, “Well, when I think about it, just a few. Two, maybe three.” Here was my opportunity to bring logic into a very emotional discussion. “So, what you are telling me is that the majority of your coworkers do live up to the company’s expectations and do a quality job?” Tommy replied, “Yes, I didn’t see it that way.” I let Tommy know that I would take his ideas and implement them into my strategy to improve the work environment. He appreciated the fact that I listened to his concerns. Here’s the bottom line. When a person speaks up like Tommy did—listen to them. Don’t shut them down. They are expressing more than their frustrations over a few of their coworkers. They are giving you real-life, from the trenches information. And although it may be from their perspective, their viewpoint can give you valuable information that will help you and your company improve. Even a few people not pulling their weight can be enough to affect morale. And others may be feeling the same way. What you don’t want are “yes” people who merely agree with you because you’re the boss. No matter how uncomfortable it may be, welcome feedback and criticism from your key people. We also need to listen more and speak less. And most of all, we need to understand that the solutions to our problems don’t always have to come from us. Sometimes, an employee’s outburst is just what we need to put things in the right perspective. This story was originally published by Joe Marconi in Ratchet+Wrench on January 1st, 2020
  10. 1 point
    Thank you for your kind comments. I have to confess here... things have been moving so fast that it's difficult to keep up, but know this. We have some awesome video and help being worked on now so we can explain everything! I promise, you'll love it. Just let me know if you have any questions! Thanks again!, ~Matthew
  11. 1 point
    I signed up for this GoMo and love it. So do our customers. Matthew has been very helpful, it's worth looking into. Now just need to learn how to implement it more to promote business!
  12. 1 point
    I charge $25 a day. I only impose this if it's been one week after repairs are completed. The most recent one the customer cooked the engine and was from out of state. The storage charges started on Dec 23rd, she called her bank and surrendered the vehicle. The bank called and arranged to pick up the vehicle and pay the balance, including storage. This worked out great, THIS time.
  13. 1 point
    I just got an Atlas Edge 601 Pro and so far I'm very happy with it. Last week a Hunter salesman stopped in cause somebody mentioned to him I was getting an alignment machine. I told him he was to late as I just got one. He hadn't seen an Atlas and asked if he could take a look. I had just pulled a car on the lift to do an alignment so he stuck around for a few minutes. He seemed impressed by how fast I had the measurements on the screen, as well as not having to do the runout procedure. I wasn't sold on the not needing to do the runout at first, but the first two cars I ran through, I pulled measurements with and without the runout procedure and found that all the measurements were within a couple hunredths of a degree either way. I haven't worked in a shop with an alignment machine since the mid-90's, and we rarely used it as it was already 25+ years old. If I remember right, we had to modify the wheel clamps to use on something without wooden spokes. The new Atlas I had up and running in just a couple hours and feel quite proficient with it already. Two of the fast clamps were defective and I called Greg Smith Equipment where I bought the machine from and they overnighted me two new ones. Customer service is exceptional.
  14. 1 point
    @Joe Marconi You said that right. Deserve attention towards O.E.M parts, repaint work done is not satisfactory, repair guarantee might be differ or sensing a difference in the way your vehicle handles. Improvement are key to ensuring and maintaining the highest possible level of satisfaction among the customers. Competition heads neck-to-neck in repair shops. The customer rely on quality and cost of service. A happy customer is one who will come back whenever they need help. Because the customer estimates the labor rates to various shops in nearby locations. Our biggest challenge is to adapt latest technology, while repair cost will minimum to our valuable customers.
  15. 1 point
    I just helped your review score. I find most of my 1 stars are totally undeserved and come from scumbags and people who want something for nothing.
  16. 1 point
    I'm in the same boat. I like the Hawkeye elite with the tire clamps and fast setup times, but the $40,000 note is intimidating.
  17. 1 point
    I have not needed any repairs at this time. One reason I bought the CEMB is that the USA headquarters is in Gainesville, GA in the Atlanta Metro area. The folks there have been really helpful when we've called for any info.
  18. 0 points
    In regards to what is out on the market now, I would not buy any of them other than hunter hawk eye elite. I had struggled with camera based systems in the past and they are pure junk. Don't waste your money, just get hunter.

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