Nice article about a Multi Shop Operation
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's BlogMy son is not in the automotive industry. He is in the commercial real estate business. However, the workplace problems are the same. Recently, his frustration with the heads of the company reached an all-time high. When I asked him why he doesn’t speak up and let the leadership know how he is feeling, he responded, “Anyone who has voiced concerns or issues has been viewed as weak and incapable of doing their job. I don’t want to be viewed like that.” This is an example of a toxic work environment.
If you are a shop owner, you are a leader. And leaders must be approachable. That means that you are willing to hear the concerns of others and have them express themselves. It also means that while you may not agree with someone’s perspective on an issue, it is their perspective, and that viewpoint needs to be recognized and respected.
Make it known that you want to hear the opinions of others. Literally, ask for input from others. And thank those that speak up. Now, I am not saying that you need to act on every concern or opinion. That would not be realistic. But just listening may be enough. And you never know, someone in your company may have an idea that you never thought about and even improve your business.
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By Joe Marconi
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By carmcapriotto
Ryan Baxter, the owner of Modern Auto Service in Fruitland, Idaho, shares his approach to training, including setting aside dedicated time every week and bringing in trainers for technical and personal development. Ryan emphasizes the positive impact training has had on his business and the value of continuous learning.
Ryan Baxter, Modern Auto Service, Fruitland, ID.
Show Notes:
Implementing Employee Training (00:04:13) Ryan Baxter discusses the importance of employee training and how he created dedicated time for it in his shop. The Size of the Shop and Training Room (00:06:31) Ryan Baxter provides details about the size of his shop and the training room, including plans for remodeling and improving the training space. Content and Format of Training Sessions (00:07:20) Ryan Baxter explains the different aspects of their training sessions, including sharing core values, discussing shop activities, and bringing in external trainers. Employee Training and Development (00:08:44) Discussion on the importance of coaching and accountability in employee training and development. Implementing Coaching (00:09:13) Ryan's experience with hiring a coach and the impact it had on his business. Retention and Benefits (00:10:15) The focus on employee retention and the importance of providing benefits, such as time off and a comfortable work environment. Ryan's approach to training and embracing technology (00:16:23) Ryan discusses how his shop embraces new technology and how it benefits their work. Implementing training and creating a career path (00:16:51) Ryan and Carm discuss the importance of training and creating a career path for entry-level employees. Switching to a four-day work week (00:19:13) Ryan explains why his shop switched to a four-day work week and the benefits it has brought to their employees and customers. The commitment to customer experience (00:24:09) Ryan Baxter discusses how his shop focuses on providing a good experience for customers, including a female-friendly waiting room and attention to small details. Thanks to our Partner, Dorman Products.
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.
In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on the show, including influential people in the community. Brian and Kim highlight the value of planning and preparation for podcast episodes and recommend specific resources on how to start a podcast.
Show Notes with Timestamps
The importance of consistency in podcasting (00:01:02) Discusses the need for discipline and consistency in producing podcast episodes regularly. Choosing the right topic for your podcast (00:05:38) Suggests that an auto repair shop's podcast should focus on local community events and topics rather than solely on auto repair. Promoting local events on the podcast (00:06:55) Highlights the example of promoting a local event called "Hot August Stroll" and how it can engage the local community. The importance of community-focused podcasts (00:07:09) Discussion on the need for podcasts in local communities and the potential topics that can be covered. Events and community topics (00:08:03) Exploration of the types of events and community happenings that can be discussed on a podcast. Interviewing local influencers and political candidates (00:10:02) Suggestion to invite influential individuals in the community, including political candidates, for interviews on the podcast. The sponsorship opportunity (00:14:11) Discussion on how a repair shop can sponsor their own podcast and promote their business during the sponsorship segment. The importance of a simple podcast name (00:15:19) Advice on not using cute or clever names for podcasts and businesses, and the example of a successful podcast with a simple name. Starting a podcast and equipment options (00:18:14) Recommendation to check out a free guide by Pat Flynn on how to start a podcast and a discussion on different equipment options, including a simple setup with lav mics and an iPhone interface. The downsizing of podcast equipment (00:21:21) Discussion about the decision to downsize podcast equipment for travel purposes. Advice on starting a podcast (00:24:24) Discussion on the factors to consider when starting a podcast, including the importance of enjoying the topic and its potential effectiveness for marketing. Promoting the podcast and closing remarks (00:26:14) Discussion on promoting the podcast, directing listeners to the website for episodes, and encouraging subscriptions, reviews, and sharing.
Lagniappe (Books, Links, Other Podcasts, etc)
Smart Passive Income - How to Start a Podcast 2023 Simple Podcast Setup - Video Rode AI-Micro Rode smartLav+ Rode SC1 Extension Cable
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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