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    • Increase auto repair sales by adding to the cart

      Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list.  While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc.  Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle. One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong.  It’s actually great customer service. 

      By Joe Marconi, in Joe’s Business Tips For Shop Owners

        
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      • 146 views
    • Article: Challenges Of The Auto Repair Business

      As the auto industry moves on into the modern age, repair centers all around the country are experiencing pressure with the tech world and our world colliding. We are all trailing nationwide franchises and dealerships that have endless resources working at their disposal. For most smaller auto repair businesses there isn’t enough time, money, or energy to attempt to constantly and actively secure the new business. We’re mostly worried about attempting to maintain the existing business we have, which has newer cars and increasing demands. Most of our time is now spent adjusting to the learning curve of advanced vehicle systems. However, that’s just a shop problem. The front office of your shop has its own issues to contend with that didn’t exist 15 years ago. Make no mistake about it, our industry is in the middle of a revolution and with 3D printing knocking at the door… the amount of balls to juggle are going to be considerable and it's all just getting started. Today’s auto repair businesses need to worry about the following: Location – Securing a proper location and the authorization to conduct business there over the long term ensures survival. Tools – Without the proper tools, we just can’t work on today’s vehicles. Training – Without the proper training, we put ourselves and our customers at high risk. Employee Engagement – Keeping your employees as interested in your success as you are is critical to the elements that keep people returning and employees from leaving. Employee Advancement – Providing an environment where employees know they can grow with your business, whether financially or moving up within the organization, is the key to keeping and securing talent. Marketing – This is the most complicated element in today’s world. It involves a mix of a strong web presence, good advertising ethics, social media profile, and following up with customers. Advertising – Can be expensive and very confusing. The best method to start is to get your feet wet with small budgets that keep your name in front of your potential customers, constantly. Software – Without good software, it is difficult to run any business. Good software is and always has been subjective. Our experiences indicate that good software saves you time and builds trust with your customers. Most importantly, it should work for you and not against you. This article originally published in CAR's News Section
      View full article

      By CAR_AutoReports, in AutoShopOwner Articles

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      • 51 views
    • Complete Auto Reports - Is anyone using it?

      There is a software package called Complete Auto Reports (CAR), based in NJ. Wondering if anyone is using this software or demoed it? I reached out to them a few months ago to see the software, had a very poor interaction with the representative I dealt with. I still haven't found the software that works best for me so I'm still evaluating packages. I'm thinking about reaching out again and hope my experience was just a bad apple and not representative to the company as a whole. Wondering if anyone else here has any experience with them   website : https://www.completeautoreports.com/  

      By Junior, in Management Software, Web Sites & Internet

        
      • 1 reply
      • 440 views
    • Best Scanner for General Repair

      Hello,  We're in the market for a new scanner and figured I'd ask fellow shop owners their ideas and experiences. I did search the board archives and didn't see much within the past year or so.  We are a general repair shop servicing most anything, according to customer attitude. Any suggestions would be very much appreciated.   Thanks in advance 🙂

      By Extracareman, in General Automotive Discussion

      • 5 replies
      • 425 views
    • And now we have, Repair Jungle?

      Internet auto repair bidding is here. There’s a new online service called Repair Jungle, recently launched this past January. Its market area at the present time is Washington D.C., Virginia and Maryland. Repair Jungle is a web based service that allows shops to compete for jobs through a bidding Process.   Now, are you ready for this? Consumers upload photos, describe the problem, give other vehicle information and local shops can bid for the job. Is it me or does this sound a little over the top?   Fred Yu, the founder of Repair Jungle says, “The goal is drive down prices and drive up customer satisfaction by creating a competitive market place for automotive repair.” There are 70 repair shops signed up and the service reaches 1,000 customers, thus far.   Please reread Fred Yu’s statement, “…drive down prices and drive up customer satisfaction…” Hey Fred, “You can’t have both, please choose one of the two.”   My first fear; we are headed in the wrong direction. We are not discounters, nor do we market our shops solely on price. What type of customer does Repair Jungle target? Yes, you guessed it, the price shopper. And are shops so desperate that they will bid for a job, just to get traffic to their bays?   If shops engage in this form of marketing they are telling the consumer: Please judge me on price alone. Not quality, not service, not the culture of my company, but on price alone.   Bidding may work for commodities, but what we do is hardly a commodity.   My worst fear? More and more shops will sign up for this.   Please, tell me your thoughts on this one!  

      By Joe Marconi, in Marketing, Advertising, & Promoting

        
      • 41 replies
      • 3,050 views
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