By Elite Worldwide Inc.
By Bob Cooper
We all know that these incredibly challenging times are impacting businesses and people all around the world. To help maximize your shop's sales and profits in the face of these difficulties, here are 3 simple and cost-free tips that you and your service advisors can start implementing today.
1. Pick up the phone and call your customers. However, this is not a sales call and shouldn't involve discussion about the customer's vehicle. Rather, this is a chance for you to check in on your customers and their families, let them know you are thinking about them, and offer to help in any way you can. By giving them a call and speaking from your heart, you are showing your customer that you not only care about their well-being, but that your company truly values people over profit.
2. Set up call forwarding during your commute to and from work. By having incoming calls forwarded to your cell phone rather than to the shop's voicemail during your drive to and from the shop, you are essentially extending your hours and allowing more customers to reach you if they are in need. There may only be a couple of calls that come in during these times, but it can make a world of difference for those calling customers.
3. Adjust your 2020 sales and car count goals so that they are broken down to daily targets, and track these daily goals in a descending manner. Instead of feeling discouraged if your shop is far from reaching a monthly or weekly goal, having daily sales and car count goals will allow you and your advisors to look at each morning as a brand new opportunity to accomplish the goals for the day.
Tracking these daily goals using a descending method helps your team focus on what they still have left to accomplish, and motivates them to reach the targeted numbers. For example, if your daily car count goal is 10 cars, and 7 cars have come in, a descending method of tracking will have your advisors saying, "We only have 3 cars left to meet our goal!" rather than, "We've had 7 cars come in so far." When I first began coaching, my average client saw a 15% increase in sales just by making this simple switch from an ascending to a descending method of tracking goals, so this tip is sure to help!
For additional help increasing your shop’s sales, learn more about Elite’s Online Masters Service Advisor Sales Training, or give us a call at 800-204-3548.
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Hello everyone, I am suggesting we have a thread with comments that only relate to information regarding help for businesses or communities affected by recent events.
I will start the thread by listing relevant links I have at this time:
the U.S. Treasury Department has released a draft application for the Paycheck Protection Program (the
new forgivable loan program) created by the CARES Act. The Paycheck Protection Plan application process starts
Friday, April 3, 2020 and those eligible and interested in applying should begin that process as soon as possible:
- For a top-line overview of the program:
https://home.treasury.gov/system/files/136/PPP -- Overview.pdf
- If you’re a borrower, more information and links to SBA lenders http://www.sba.gov/ can be found here:
- The application for borrowers can be found here:
Importantly as well, we have included links to Small Business Administration (SBA) resources that will help navigate
the government subsidies, loans and programs available:
- The SBA’s Local Assistance Page, https://www.sba.gov/local-assistance which provides local resources and
information on offices and other resources around the country;
- Lender-Match, https://www.sba.gov/funding-programs/loans the SBA’s tool to find local banks and lenders
based on your needs and;
- SBA’s Coronavirus Resource Page:
We're in strange times.
I've published this video in hopes to help shop owners in these difficult times
"The Car Count Fixer:
By Mark Johnson
To refresh, a business meal includes: meals in your area of business WITH a business colleague, or meals by yourself when you travel out of town for business.
The key to making sure any deduction holds up in an audit is DOCUMENTATION.
For meals specifically, there are five items you need on a receipt:
1. The name of the restaurant
2. The date of the meal
3. The amount you paid
4. Who you met with and their business relationship
5. What business items you discussed
The first three items are already on the receipt so you’re covered there.
The last two, a best practice is to jot them down on the receipt right when you make a purchase and then snap a picture of that receipt so you have it!
Remember, you want to pay as little tax as possible and also have those deductions HOLD UP if you get audited!
Please take the proper steps to document your meals guys.
To learn more about this and other tax saving strategies please call 1954-324-0803 or book an appointment at
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Our experience with ADAS has been a truly amazing learning journey. Our learning journey is making us wonder what the direction of the industry is with ADAS and more importantly... how service center goals for growth and profit align with maintaining customer satisfaction while performing precise services with a skilled workforce that is in decline. If you're thinking about ADAS... you should read this first.
Another acronym being thrown around is ADAS, short for Advanced Driver Assist Systems. I think everyone is stuck staring at those four letters without understanding the liability that those 4 letters represent for the future of the automotive industry, regardless of how much safer they make vehicles on the road. As one of the first facilities in NJ to purchase and utilize the ADAS calibration system from Autel, we have some really unique experience with it and want to pass on some information you should be aware of when considering whether or not you want to jump in.
Facility Is Too Small - Size matters, A LOT with ADAS calibrations and if you have less than 2500 sf of space with a booming business... chances are you don't have the room to perform calibrations. Your exact business configuration will help determine this, but you ideally need a location where you can pick up 10 feet of open space all around a vehicle for most calibrations, but some calibrations may require 20 feet or more. Floor Isn't Level - If your floor is uneven, you can't perform ADAS calibrations, period. Can't Program? - If you are not experienced with programming modules or updating vehicle modules, you will not be able to perform a fair amount ADAS calibrations. Can't Diagnose? - If you don't have a team that can efficiently and accurately troubleshoot the vehicles already coming into your shop, ADAS isn't going to be any easier, it's going to be significantly harder. Who Needs OE Information, I have "X"! - Replace X with All Data or Mitchell or even the instructions in your scan tool. What happens when the manufacturer updated the information on the procedures yesterday and they didn't share that information with anyone yet? We've already encountered steps missing from the Autel scan tool... Minimum Insurance Policy Is More Than Enough - We have more than double the minimum and we are worried it's not enough. With lawsuits that settle into the tens of millions of dollars, we're not sure what enough is anymore. Don't Document Your Process? - This is where a lot of people will scoff. Who has the time? Save pictures and files, where am I supposed to do that? Who's gonna pay for this? We've figured this out and more importantly... we get paid for documenting. Do you? Mobile Calibrations? - Besides the fact that you're trying to transport $20,000 of equipment needed for calibrations in a van, this one is so serious... we couldn't give you a 2 sentence paragraph, read below. How are mobile glass services, like Safelite, performing calibrations on the go? We don't know, but we have A LOT of questions surrounding this. A recent calibration of a 2019 Toyota C-HR, after a windshield replacement, has some really interesting requirements. Requirements which we are used to, but we want to know... how is a mobile tech handling this? These are the requirements that must be met prior to starting a calibration:
It is our experience that once a windshield has been replaced, the vehicle should not be moved for a period of at least 2 hours (weather dependent) in order to allow the glue to harden properly. So, what's going on? Is the mobile glass tech filling up the vehicle prior to replacing the windshield? How many of you had a windshield replaced and a vehicle calibrated with a fuel tank that was not full? We don't know how many corners are being cut and where they are being cut... but what we do know is that the above requirements have been there in every vehicle we have calibrated at this facility thus far. Lastly, pay particular attention to this requirement in this photo...
*Calibration should be performed in a window-less environment with no bright lights or reflective materials. Ensure no other black and white patterns similar to the calibration pattern should be behind the calibration pattern. In a world where reducing liability is at the forefront of most public discussions, there are sure a lot of companies undermining their insurance policy in the field.
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